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Hey, G2 customers. Your success starts here.

Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.

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Sell more, grow more.

Drive revenue with G2 marketing and selling solutions.

Marketing playbooks

Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.

G2 Qs: Rachel G. Discusses the New Custom Questions Feature

G2 Qs: Rachel G. Discusses the New Custom Questions Feature

Rachel gives us the lowdown on Custom Questions, including how it works, the benefits of implementing it, and how G2 customers can leverage the feature to drive product development and marketing roadmaps.

How to Assess Your Review Collection Strategy

G2 Presents: Your Guide to G2 Discussions

Make the Most of Your Buyer Intent TODAY

G2 Presents: Your Guide to Buyer Intent

Case studies

Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.

BoomTown Collects 220 New User Reviews

BoomTown Collects 220 New User Reviews With G2 Seller Solutions

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll leverage them to build brand awareness and promote more pipeline.

New products

Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.

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G2 Track + Vendr Partnership Helps Customers Control SaaS Spend

Together, G2 Track + Vendr is the go-to solution to uncovering internal software footprints and optimizing software sprawl and spend.

Integration user guides

Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.

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Turning Real-time Insights Into Leads With G2 Intent Data and Linkedin

With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.

Entrepreneurship

The latest thought leadership from G2's entrepreneurship experts.

Dear Entrepreneurs, Here’s to Your Next PEAK

Dear Entrepreneurs, Here’s to Your Next PEAK

Some people think you need to have a perfect idea to start a business, but that’s not quite true. If you have a team and a commitment, you can figure the rest out along the way.

Executive corner

Hear from executive thought leaders, both inside and outside of G2.

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How to Bring Your Brand to Market from the CMO of Gong

G2 collaborated with the CMO of Gong, Udi Ledergor, to share how companies can earn brand loyalty with the most discerning audience ever: the 2021 buyer.

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