Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, and new tools to take your brand up-and-to-the-right in record time.
Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.
Sales & Marketing
Ready for a crash course in all things G2 Buyer Intent? Read our 7-step playbook to make the most of Buyer Intent with G2!
by Kaitlyn Carpenter
Marketing
by Yoni Solomon
Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.
Case Study
A success story about how one of G2’s customers, DialogTech, made the most of Buyer Intent data as a way to be proactive in closing more deals, including one that brought in six figures.
by Yoni Solomon
Case Study
by Kaitlyn Carpenter
tech
by Gina Carr
case study
by Kaitlyn Carpenter
Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.
Integration
Now more than ever it’s important to be on top of everything that’s happening with your business across the web. All interactions are extremely valuable and every sale counts.
by Jordan Wahl
Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.
News
With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.
by Yoni Solomon
See what our leaders are seeing. Stay ahead (and informed) of industry trends -- before they ever start trending.
Thought Leadership
This year at SaaStr Annual 2020, G2 Co-Founder and CEO Godard Abel virtually sat down with his own CRO Mike Weir and Upwork’s VP of Enterprise Sales, Samantha DeStefano.
by Mary Clare Novak
by Gina Carr
by Lauren Pope
by Yoni Solomon
by Daniella Alscher
by Mara Calvello
by Emily Malis
by Aubyn Casady
by Lauren Pope
