Hey, G2 customers. Your success starts here.
Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.
Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.
Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.
Sales
In part one, we showed you how to get your business off the ground using a customer-led growth strategy. Now it’s time to take it a step further and see how to efficiently scale your business without doing too much, too quickly.
by Brittany K. King
Sales & Marketing
by Brittany K. King
Marketing
by Brittany K. King
Marketing
by Yoni Solomon
Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.
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Case Study
See how GoCardless leveraged G2 Review Campaigns, Buyer Intent data, and Content Subscription to spread brand awareness and identify high-value prospects in a new market.
by Brittany K. King
Case Study
by Kaitlyn Carpenter
Case Study
by Gina Carr
Case Study
by Kaitlyn Carpenter
tech
by Gina Carr
case study
by Kaitlyn Carpenter
Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.
Integration
Medallia customers can now collect G2 Reviews with strategically timed and targeted in-app prompts.
by Brittany K. King
Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.
News
With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.
by Yoni Solomon
The latest thought leadership from G2's entrepreneurship experts.
Entrepreneurship
Over the years, I’ve grown four businesses, successfully sold two of them, and raised over $300 million in growth equity. Here's my best advice.
by Godard Abel
Hear from executive thought leaders, both inside and outside of G2.
News
G2 collaborated with the CMO of Gong, Udi Ledergor, to share how companies can earn brand loyalty with the most discerning audience ever: the 2021 buyer.
by Aubyn Casady
news
by Mary Clare Novak
by Gina Carr
by Lauren Pope
by Yoni Solomon
by Daniella Alscher
by Mara Calvello
by Emily Malis
by Jordan Wahl
by Lauren Pope