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Hey, G2 customers. Your success starts here.

Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.

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Sell more, grow more.

Drive revenue with G2 marketing and selling solutions.

Marketing playbooks

Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.

CEO consult scaling your business

The CEO Playbook Part 2: Scale Your Business and Sustain Success

In part one, we showed you how to get your business off the ground using a customer-led growth strategy. Now it’s time to take it a step further and see how to efficiently scale your business without doing too much, too quickly.

How to Assess Your Review Collection Strategy

G2 Presents: Your Guide to G2 Discussions

Make the Most of Your Buyer Intent TODAY

G2 Presents: Your Guide to Buyer Intent

Case studies

Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.


Kibo Sees Nearly 3x the Conversions with G2 Buyer Intent Data

Is it possible to leverage your competitor’s data to effectively scale your own outbound efforts? Ask Kibo, the company that used G2 Buyer Intent to do exactly that.

New products

Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.


G2 + Medallia Partnership Makes User Feedback Simple and Secure

Medallia customers can now collect G2 Reviews with strategically timed and targeted in-app prompts.

Integration user guides

Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.


Turning Real-time Insights Into Leads With G2 Intent Data and Linkedin

With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.


The latest thought leadership from G2's entrepreneurship experts.


6 Lessons Learned in Building Your Board as an Entrepreneur

Over the years, I’ve grown four businesses, successfully sold two of them, and raised over $300 million in growth equity. Here's my best advice.

Executive corner

Hear from executive thought leaders, both inside and outside of G2.


How to Bring Your Brand to Market from the CMO of Gong

G2 collaborated with the CMO of Gong, Udi Ledergor, to share how companies can earn brand loyalty with the most discerning audience ever: the 2021 buyer.

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