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Hey, G2 customers. Your success starts here.

Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, and new tools to take your brand up-and-to-the-right in record time.

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Sell more, grow more.

Drive revenue with G2 marketing and selling solutions.

Marketing playbooks

Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.

Case studies

Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.

New products

Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.


G2 Partners With Bombora to Elevate Buyer Intent Data

Now more than ever it’s important to be on top of everything that’s happening with your business across the web. All interactions are extremely valuable and every sale counts.

Integration user guides

Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.


Turning Real-time Insights Into Leads With G2 Intent Data and Linkedin

With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.

Executive corner

See what our leaders are seeing. Stay ahead (and informed) of industry trends -- before they ever start trending.

saastr annual 2020

Purchasing Patterns in the Enterprise: Who’s Buying in a Post-COVID World – and Why?

This year at SaaStr Annual 2020, G2 Co-Founder and CEO Godard Abel virtually sat down with his own CRO Mike Weir and Upwork’s VP of Enterprise Sales, Samantha DeStefano.

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