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Hey, G2 customers. Your success starts here.

Welcome to the G2 Success Hub, where you’ll find exclusive playbooks, case studies, user guides, expert insights, and new tools to take your brand up-and-to-the-right in record time.

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Sell more, grow more.

Drive revenue with G2 marketing and selling solutions.

Marketing playbooks

Call your next marketing play. Become a G2 expert with award-winning playbooks written by software sellers, for software sellers.

Case studies

Get inspired by what works. Explore the stories of G2 customers just like you— and see their results.

New products

Use new tools and tech. Be the first to discover new ways (and tools) to use with your G2 data and content.


G2 Partners With Bombora to Elevate Buyer Intent Data

Now more than ever it’s important to be on top of everything that’s happening with your business across the web. All interactions are extremely valuable and every sale counts.

Integration user guides

Let the experts show you how. Get detailed user guides on our integrations, how they work, and real-life examples of how they’re used.


Turning Real-time Insights Into Leads With G2 Intent Data and Linkedin

With a list of companies showing intent on G2, the company was ready to retarget those accounts with LinkedIn’s Matched Audiences capability. LinkedIn’s community of 550M+ business professionals made it a seamless solution: G2 provided the data--buyers with authentic purchase intent--and LinkedIn offered a way to target those buyers at scale.


The latest thought leadership from G2's entrepreneurship experts.


6 Lessons Learned in Building Your Board as an Entrepreneur

Over the years, I’ve grown four businesses, successfully sold two of them, and raised over $300 million in growth equity. Here's my best advice.

Executive corner

Hear from executive thought leaders, both inside and outside of G2.


How to Bring Your Brand to Market from the CMO of Gong

G2 collaborated with the CMO of Gong, Udi Ledergor, to share how companies can earn brand loyalty with the most discerning audience ever: the 2021 buyer.

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