Nice to meet you.

Enter your email to receive our weekly G2 Tea newsletter with the hottest marketing news, trends, and expert opinions.

G2 and SAP Announce App Center Partnership Expansion

November 5, 2020

SAP partners with G2

SAP is a global market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. More than 200 million users worldwide use SAP to help businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.

G2 is thrilled to announce that we’ve expanded our partnership with SAP into the official SAP App Center. Now, the SAP Marketplace visitors and technology advisors will have immediate access to G2 verified reviews directly on the SAP App Center. Current SAP customers without a G2 profile can claim their page today and run a free review campaign to bolster their presence on the SAP App Store and earn trust from the buyers visiting the app store.

About the SAP Marketplace and App Center

The SAP App Center is the enterprise marketplace where customers and partners can connect in a single easy-to-use, global online platform. Through the SAP App Center, customers can discover, try, and buy SAP-validated partner applications that are built on or extend their existing SAP technology and solutions.

Now, G2 is bringing the power of over 1,000,000+ verified user reviews to the SAP App Center, so that SAP customers can make smarter choices about their technology stack.

G2 Reviews + SAP App Center

G2 Review Syndication enables marketplaces like SAP to supercharge their listings with 1,000,000+ verified, 3rd-party user reviews for 108,000+ software and services solutions. Learn more about collecting and syndicating more G2 reviews for your SAP listing here.

G2 is the world’s largest tech marketplace where businesses can discover, review, and manage the technology they need to reach their potential. SAP’s app center partnership with G2 allows businesses to transform researchers and visitors into converting customers with the B2B reviews brand trusted by the market, used by buyers, and displayed in SAP Marketplace.

Put the customer first by ensuring buyers have the right, authentic information readily available -- regardless of where they research or buy software.

Collecting B2B reviews is hard -- for everybody

Customer reviews are hard to source, authenticate, and host without the right tools. The process can be tedious and oftentimes, there’s no guarantee of the quality of reviews you collect. G2 allows SAP customers to put their G2 reviews to work for them by sharing them to their apps in the SAP marketplace and app center, without having to collect or verify any of the content themselves.

G2 empowers businesses to encourage their brand advocates and super users to write trusted, quality reviews, all while making it easier than ever to monitor collection on review sites and respond to consumer feedback as well.

Moderation and authenticity are just as hard to get right

SAP's partnership with G2 allows customers to benefit from trust-building customer reviews across their entire marketplace – without having to collect, manage and moderate the content themselves.

Reviews are only as valuable as moderation and authenticity processes behind them. Our syndication relationship with SAP signifies that our combination of proprietary algorithms and 100% human moderation has been accepted by the world’s largest technology company as the standard for review authenticity.

G2 + SAP are setting the standard for ‘customer obsessed’

Together G2 and SAP are leading the way, by fundamentally changing the way consumers access the information they need to make informed business decisions. A new era of customer obsession is possible.

SAP is expanding its technology buyers’ and advisors’ sources for unbiased information to aid in their B2B purchases. With G2, SAP customers can now browse a wealth of information from users like themselves to feel confident about their purchases.

Interested in learning more about how our partnership with SAP can fuel your business? Claim your profile and get started today.

G2 + SAP Disrupt your industry

Discover how the G2 + SAP partnership can help you harness the power of authentic user reviews.

G2 + SAP Disrupt your industry

Discover how the G2 + SAP partnership can help you harness the power of authentic user reviews.

G2 and SAP Announce App Center Partnership Expansion G2 has expanded our partnered with SAP to start syndicating verified G2 reviews directly to vendor listings on the marketplace and app center.
Aubyn Casady Aubyn Casady is a former Principal Product Marketing Manager at G2.

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.