Understanding how to connect with prospects and customers at each stage of their buying journey plays a pivotal role in how they convert. But understanding how to make those connections is only half of it. You’ve got to do the actual connecting at the right time if you want to see results.
So what if I told you there was a solution to both understanding what your customers are looking for and targeting them at the right time?
Because there is! It’s G2 + Outreach.io’s new integration.
What does it do?
G2 Buyer Intent + Outreach makes it easy for your sales team to create personalized, effective sequences that convert for every critical action your customers are taking, both on G2.com and throughout their buying journey.
With this integration, G2 and Outreach customers benefit from:
Efficient workflows. No more manual, one-off communications. By integrating G2 Buyer Intent with Outreach, sellers can create smart, repeatable, and powerful custom sequences in advance. Trigger Outreach sequences to go into effect the minute an account takes a critical action on G2.com.
Accurate targeting. No more guesswork. With this integration, you receive 100% authenticated account data gathered across all of G2.com. G2 Buyer Intent + Outreach allows you to pinpoint active accounts and avoid mistargeting.
Timely outreach. No more missed opportunities. As the #1 digital B2B software research platform, G2 Buyer Intent powers sales teams to build sequences that span the entirety of the customer journey. Be the first to engage 5+ million active buyers visiting G2.com monthly, and beat the competition to the conversation every time.
This integration exists within my.G2 and is available to all mutual customers of G2 Buyer Intent and Outreach. Once activated, you will be able to sync G2 Buyer Intent data including profile views, download activity, category and product views, and even competitor comparisons into Outreach to better inform and trigger your pre-built Outreach sequences.
Jordan Wahl is a marketing manager at Amount and a former content manager at G2. She holds a BBA in Marketing from the University of Wisconsin-Whitewater. She loves anything that puts her in her creative space. including writing, art, and music.
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