12 Free Real Estate CRM and Marketing Software for Agents in 2019

Jasmine Lee
Jasmine Lee  |  July 23, 2019

Gaining visibility on leads, tracking agent performance and activity, centralizing operational and financial tasks, and equipping agents with market intelligence so that they can provide their clients the best possible level of service. 

Nope, we’re not talking about the daily responsibilities of an account executive or sales representative. These are all daily tasks of real estate agents.

Real estate agents must deftly juggle the sales funnel lifecycle, maintain and sustain their branding efforts, keep track of listings, and field back-and-forth communications between various clients, property managers, and leasing agents.

On top of that, they cannot afford to burn out.

Comprehensive real estate management software does exist — helping agents coordinate everything from tracking agent sales performance and client information to streamlining contract and document management to simplifying transactions and other accounting tasks. But such a platform isn’t wholly necessary for automating workflows and relieving agents from unnecessary busywork. Any real estate tool or software that reduces time-consuming labor and manages the intricacies of the real estate industry can be helpful for real estate agents.

What tools can real estate agents use?

When your real estate business is small or just beginning, you may not always have the budget for an expensive real estate CRM, transactions management software, commissions tracking tool or brokerage management software. And while investing in a solution can actually save your business money by automating tasks and freeing up resources, you may not always have the time, ability or financial resources to prove that. In the meantime, free solutions are an effective way to figure out what aspects of your business would truly benefit from the benefits of software.

Real estate management software differs slightly from property management software, in terms of focus. While they both deal with the ins and outs of real estate properties, the former is designed for real estate companies and agents, while the latter is designed for landlords and property owners.

G2 has already rounded up the 7 best free property management software for your consideration. Now it’s time to take a look at the free solutions that will benefit real estate agents, brokers, investors and non-property manager professionals.

Read More: 7 Free Property Management Tools →

The following products are a roundup of tools that are not exclusive to the Real Estate Activities Management category on G2. They’re not exclusive to this particular category because the scope of a real estate agent does not begin and end in an office. Effective and beneficial tools for real estate agents, REALTORs, and brokers can be found outside of the real estate software categories. CRMs, video production platforms, multiple listing services, and industry-specific mobile applications can all be leveraged to optimize and streamline the myriad responsibilities of a real estate professional.

The list we’ve outlined here includes any real estate solution with an available free offering. It should be noted that this does not include products that are only free on a temporary basis, such as limited trial versions for new users. They may only support one user or one project, but they’re truly free offerings. Scaling, however, will often require full investments.

G2's Real Estate category features over 2,000 products. The products featured on this list have well over 1,600 validated user reviews on G2 as of May 22, 2019, and only represent a small portion of the 22 Real Estate category classifications listed on G2. Products are ranked by number of reviews.

For each product we provide:

  • An overview
  • Highlighted features
  • Free and paid options details

For products with G2 verified user reviews, we have included:

  • G2 star rating
  • Reviews highlighting what users like and dislike
  • User recommendations for these considering the product

Best free real estate software

1. Freshsales

Product name: Freshsales
G2 star rating: 4.7 out of 5.0 stars
Total reviews: 482

Freshworks supplies real estate agencies with a specialized CRM that helps agents focus on posting listings, nurturing prospects and closing deals. Freshsales automates and simplifies back-office operations. Freshsales can be used by both commercial and residential real estate companies, and by agents, brokers or developers.

Freshsales sales pipelineScreenshot courtesy of Freshworks

Free option

  • Sprout is Freshsales’ “free forever” startup plan
  • Designed for businesses that are just getting started
  • Unlimited users
  • Unlimited contacts
  • Unlimited support

Paid option

  • Blossom: $12/user/month, designed for small teams
  • Garden: $25/user/month, designed for growing teams
  • Estate: $49/user/month, designed for large teams
  • Forest: $79/user/month, designed for enterprises

Features

  • Lead tracking, scoring, and intelligence
  • 360-degree view of clients and sales activity
  • Visualizes and reports on sales pipeline
  • Integrate with third-party apps to expand functionality

2. Insightly CRM

Product name: Insightly CRM
G2 star rating: 4.0 out of 5.0 stars
Number of reviews: 456

Insightly’s CRM can be used to organize real estate businesses and streamline processes. This CRM automates workflows, provides comprehensive lead nurturing functionality, triggers necessary projects after deals close, and integrates with third-party tools to encourage normal operations. Real estate companies can leverage Insightly to organize tasks and stay on budget.

Insightly real estate leadsScreenshot courtesy of Insightly

Free option

  • Free for two users
  • No-frills plan

Paid option

  • Plus: $29/user/month, provides remote access and collaboration features
  • Professional: $49/user/month, adds lead management and intelligence functionality
  • Enterprise: $99/user/month, supports complete business management needs

Features

  • Lead distribution
  • Workflow automation
  • Automated email delivery tracking
  • Project management
  • Data visualizations and business intelligence dashboards
  • Android and iOS mobile applications
  • Open API

3. Podio

Product name: Podio
G2 star rating: 4.1 out of 5.0 stars
Number of reviews: 257

Real estate investors, brokers, and agents use Podio’s CRM workflow building capabilities to optimize lead nurturing and transaction management, ultimately streamlining business activities. With Podio, real estate professionals can better nurture prospects, close deals and avoid missing out on opportunities. Podio is an extremely mobile-friendly solution, fitting the on-the-go needs of most real estate investors and agents.

Podio real estate CRMScreenshot courtesy of Citrix Podio

Free option

  • Free for up to five users
  • Task management
  • Provides apps and workspaces that enable productivity

Paid option

  • Basic: $9/user/month, adds user management and an unlimited number of external user access to the free plan
  • Plus: $14/user/month, adds automated workflows to the Basic plan
  • Premium: $24/user/month for a full suite of features

Features

  • Online workplace for collaboration
  • Project tracking and task management
  • Integration with file storage and sharing software
  • Appointment scheduler
  • Lead contact recording and management

4. Bitrix24

Product Name: Bitrix24
G2 Star Rating: 3.9 out of 5.0 stars
Number of Reviews: 193

Bitrix24 provides free solutions that enable and optimize internal communications, client relationships, project management and overall business management. Bitrix24 offers a real estate-tailored CRM that can be used for agent performance tracking and comprehensive agency management. Bitrix24’s lead management functionality ensures that prospecting efforts aren’t wasted. The product’s email marketing functionality centralizes messaging and correspondence. Its integrated telephony functionality tracks and records phone calls and its reporting functionality identifies the best- and worst-performing agents.  

Bitrix24 real estate CRMScreenshot courtesy of Bitrix24

Free option

  • Free for up to 12 real estate agents
  • Integrated telephony
  • 5 GB of online storage
  • Unlimited client records and custom fields
  • Open API, CMS and open-source code

Paid option

  • $99/month for unlimited agent license
  • Contact Bitrix24 to purchase a self-hosted edition

Features

  • Email marketing
  • Lead generation and nurturing
  • Incoming and outbound call tracking
  • Agent performance reports
  • Document workflow automation
  • Android and iOS mobile app

5. Renderforest Video

Product name: Renderforest Videos
G2 star rating: 4.7 out of 5.0 stars
Number of reviews: 155

Renderforest Videos provides online branding and video-making tools for marketing and advertising. Renderforest Videos can be leveraged by any business in any industry, including real estate. Renderforest Videos provides templates for effortless creation and marketing of real estate listing videos. With Renderforest Videos, you can create engaging corporate real estate listings and promote on social media.

Renderforest video real estate marketingScreenshot courtesy of Renderforest Video

Free option

  • Unlimited number of 360p videos
  • Supports up to three minutes of content
  • 500 MB storage
  • Limited number of music tracks
  • Watermarks
  • Provides PNG logos

Paid option

  • Amateur: $14/month, increases the offerings of Free, and is good for individuals who need to occasionally create a few videos
  • Pro: $29/month, increases the offerings of Amateur, and is good for YouTubers and other businesses who regularly create videos
  • Popular: $39/month, increases the offerings of Pro, and is good for resellers and businesses who create a high volume of videos
  • Agency: $49/month, increases the offerings of Popular, and is good for companies that generate a high volume of videos

Features

  • Templates for video, animation, presentations and promos
  • Supports the creation of mobile app videos
  • Provides access to music tracks
  • Unlimited web exports
  • Provides access to royalty-free stock footage
  • Publishes to YouTube or Facebook
  • Supports the import of media from social media channels

6. CamScanner

Product name: CamScanner
G2 star rating: 4.6 out of 5.0 stars
Number of reviews: 93

CamScanner is a mobile photo document scan and capture tool that can be used on both Android and iOS devices. It is excellent for any industry and facilitates the easy storing and sharing of sensitive documents even on the go. CamScanner adds a polished look to scanned PDFs as well as providing OCR functionality to convert any images or characters to easy-to-read text.

camscannerScreenshot courtesy of CamScanner

Free option

  • Free to download
  • Provides auto OCR
  • 200MB cloud storage space
  • Document synchronization across devices and file storage and sharing solutions
  • Custom watermarks

Paid option

  • Premium: $4.99/user/month, adds premium features to the free version
  • Business: $6.99/user/month, enables collaboration and group management functionality to the Premium version

Features

  • Mobile scanner
  • Supports faxing, cloud syncing and sharing via social networks
  • Auto enhances and crops quality of scanned images
  • OCR feature
  • Supports handwritten annotation and editing
  • Generates customizable watermarks

7. Zillow Premier Agent

Product name: Zillow Premier Agent
G2 star rating: 2.9 out of 5.0 stars
Number of reviews: 26

Zillow Premier Agent is a free real estate CRM, lead generation solution and branding tool. It allows individual real estate agents to create a Zillow.com profile to advertise on Zillow.com. Zillow Premier Agent provides email templates, automated follow-ups and an easy-to-use client management database. The agent profile allows real estate agents to create an “About Me” section and showcase their service areas, sales history and active listings. Additionally, their clients can review the agent’s level of service right on the profile.

Zillow Premier Agent profileScreenshot courtesy of Zillow.com

Free option

  • Free agent account to build a unified brand across Zillow Group sites
  • Free CRM to manage leads on your Zillow agent profile

Paid option

  • Users can upgrade to a paid version of Zillow Premier Agent if they want to highlight their agent profile on Zillow listings for exclusivity. The cost of upgrade depends on zip code.

Features

  • Agent profile creation
  • Lead contact database
  • Lead intelligence, management and basic reporting
  • Email templates and autoresponders

Integration with Gmail, dotloop, and 35-plus lead generation tools

Features:
  • 2D CAD design
  • Metric and imperial units
  • Powerful drawing tools and editing functionality
  • Architectural design symbols
  • Dimension tools

8. Reiance

Product name: Reiance
G2 star rating: 5.0 out of 5.0 stars
Number of reviews: 1

Reiance is a real estate deal management system that organizes information and data flow between agents. Reiance provides a platform to unify all types of property information, making it easy for team members to collaborate on deals, avoid gaps in contact management, and increase market intelligence. Reiance is designed specifically for real estate investors, agents and brokers.

Reiance real estate transaction managementScreenshot courtesy of Reiance

Free option

  • Free real estate CRM and contact management for small teams, up to three users

Paid option

  • Basic: $25/user/month for basic real estate tracking and contact management, up to six users
  • Pro: $50/user/month for complete deal management and sophisticated tools, designed for growing real estate businesses
  • Unlimited: $200/user/month for unlimited features, designed for real estate enterprises

Features

  • Property information database
  • Contact management
  • Centralized deal collaboration
  • Task management
  • Change logs

9. RealOffice360 CRM

Product name: RealOffice360 CRM
G2 star rating: N/A

RealOffice360 is an easy-to-use real estate CRM that’s designed specifically for real estate agents. The product is hosted on Amazon AWS. With RealOffice360, both real estate agents and brokers can better manage client relationships, keep track of leads and prospects, keep a close eye on deals, and even launch customizable IDX websites. RealOffice360 helps real estate agents be more productive and avoid having to use ugly, clunky solutions.  

RealOffice360 crmScreenshot courtesy of RealOffice360

Free option

  • Unlimited clients
  • Online lead capture
  • Five opportunity cards
  • 24 hours of limited customer support
  • 100 MB file storage

Paid option

  • $19/month for premium
  • Includes all features from free plan
  • Unlimited opportunity cards
  • Priority customer support
  • 50 GB file storage
  • Integration with Mailchimp
  • Mailing address labels

Features

  • Client database
  • Contact manager
  • Sales pipeline visualization
  • Property information database
  • Task reminders and notifications
  • Mobile-friendly

10. Nekst

Product name: Nekst
G2 star rating: N/A

Nekst is a powerful real estate transaction management solution that also provides business coordination functionalities. With Nekst, your real estate agency can set reminders for tasks, create emails, automate follow-ups, and send agents daily to-do lists. Nekst enables real estate professionals to remain organized and productive.

nekst real estate dealsScreenshot courtesy of Nekst App

Free option

  • “Agent Lite”
  • Supports up to five properties
  • Generates one custom plan
  • Unlimited contacts
  • Provides four pre-loaded plans
  • 24/7 customer support

Paid option

  • Agent Pro: $15/month, supports an unlimited number of properties and custom plans
  • Team Pro: $39/month, adds to Agent Pro by supporting an unlimited number of team members
  • Assistant/TC: $7/property, designed for task and project coordinators

Features

  • Email automation
  • Task management
  • Automated follow-up emails
  • Process plan sharing
  • Calendar sync with tasks

11. Open Real Estate CMS

Product name: Open Real Estate CMS
G2 star rating: N/A

Open Real Estate CMS offers real estate businesses a free script for creating a comprehensive web platform and client-facing website. With Open Real Estate CMS, your business can connect agencies and agents with real estate owners and buyers. Additional paid modules do exist, expanding the functionalities of the platform with add-ons and supplemental integrations.

open real estate listings managementScreenshot courtesy of Open Real Estate

Free option

  • Supports one web domain
  • Lifetime license
  • Provides access to the web CMS script

Paid option

  • BASIC: $217, one-time fee. Supports one web domain, provides two months of free support, offers SEO optimization, and provides a variety of language and currency settings
  • PRO: $359, one-time fee. Offers BASIC features as well as a complete set of modules and add-ons, and RTL language support
  • ULTIMATE: $674, one-time fee. Offers PRO features as well as an unlimited number of web domains

Features

  • Simple property listings
  • SEO optimization
  • Modular architecture
  • Supports several languages and currencies

12. RPR App

Product name: RPR App
G2 star rating: N/A

RPR App is a market intelligence application that provides real estate agents with the data they need to navigate the market and provide clients with the best listings and service. RPR is offered exclusively to Realtors as a member benefit. The app gathers all available property data, contextualizes it with MLS and public records and mortgage data, and generates customizable reports that are ready to be presented to clients.

RPR app market intelligenceScreenshot courtesy of REALTOR Property Resource

Free option

  • Available to Realtors at no additional cost
  • Desktop app
  • Mobile iOS and Android app

Paid option

  • No paid option exists

Features

  • Reports are customizable and branded
  • Dynamic data sets
  • Supports both residential and commercial real estate markets
*Please note: Reviews have been edited for spelling, grammar and clarity.

Next steps for selecting the best free real estate software for agents

Find out what your real estate business needs to be made more efficient or what skills are going unused. Then consider whether you want to ease it into the deep end with one of the above free solutions. Take a look at the myriad real estate solutions featured on G2 to determine whether there are other solutions, free or not, that may better fit your business’ needs. 

Jasmine Lee
Author

Jasmine Lee

Jasmine is G2's senior research analyst for a slew of vertical categories, currently focusing on the trends, impact, and evolution of the healthtech, medtech, agtech, propertytech, and construction spaces. Prior to joining G2, she worked in the nonprofit sector in a copywriting and customer service capacity, and contributed to a handful of online entertainment and pop culture publications. G2 allows her to continue investing in her passion for digging into the nuances of consumer-focused, legacy industries in order to offer digestible, relatable insight to those same consumers.