Harshita is a Content Marketing Specialist at G2. She holds a Master’s degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in writing content for the ERP persona, covering topics like energy management, IP management, process ERP, and vendor management. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
by Harshita Tewari
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
I don’t pull lead lists, but I know when they’re broken.
by Harshita Tewari
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
by Harshita Tewari
I couldn’t open Reddit, check Slack, or scroll through Twitter without someone dropping a link to ...
by Harshita Tewari
If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring,...
by Harshita Tewari
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...
by Harshita Tewari
I recently celebrated my second anniversary at G2, and it got me thinking back to my first few days...
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari