Harshita Tewari

Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.

Marketing

Pop-Up Shops: How to Organize, Benefits, and Drawbacks

Another online launch, and your audience just scrolls past. No clicks, no buzz, no connection.

HR

How to Write a Thank-You Letter After an Interview

After a job interview, most candidates focus on waiting for an update, a call, or even closure. But...

Productivity

Time Blocking: The Productivity Method That Actually Works

Ever feel like your day disappears before you’ve accomplished anything meaningful? Between Slack...

Design

7 Principles of Design for Better UX and Visual Impact

You don’t need to be a trained designer to know when something looks off. Maybe the text feels too...

Accounting & Finance

What Is a Balance Sheet? Components, Examples, and Formula

Financial clarity begins with understanding what your business owns, what it owes, and the value it...

collaboration

Listening Skills 101: How to Be a Better Communicator

Did you hear that?

Management

What are Payment Terms? A Useful Guide for Businesses

If you're not enforcing your payment terms, you're basically giving out interest-free loans, and...

Marketing

How to Scan a QR Code on Any Phone (iPhone or Android)

You’re at a restaurant. The waiter points to a laminated card that says, “Scan for menu.” You...

Productivity

Virtual Collaboration: Tools, Tips, And Best Practices

Virtual collaboration is the way people work together from different locations using digital tools...