Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.
I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to...
by Harshita Tewari
Growth in e-commerce has completely changed how people shop, giving customers more convenience,...
by Harshita Tewari
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
Sales teams need more precision rather than more people.
by Harshita Tewari
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
A call center lives and dies by its forecast.
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
In the world of corporate bonds, risk management is everything.
by Harshita Tewari
If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...
by Harshita Tewari