Tanuja Bahirat is a Content Editor at G2. She reviews, edits, and shapes content across software categories, helping ensure buying guidance is clear, accurate, and genuinely useful for readers evaluating technology solutions. In the past, she has written on IT security, AI, cloud infrastructure, compliance, and enterprise software, where she analyzes products, evaluates user feedback, and refines content to surface practical insights for buyers. Outside work, she can be found café hopping or watching football. Connect with her on LinkedIn.
If you’re leading a sales or revenue team, you already know how quickly planning breaks down,...
by Tanuja Bahirat
If you still think AI is a background tool, you haven’t been paying attention.
by Tanuja Bahirat
Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...
by Tanuja Bahirat
G2 Grid® Report · Summer 2026 Best WhatsApp Marketing Software Updated May 26,...
by Tanuja Bahirat
Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...
by Tanuja Bahirat
Ever wish you could know whether a stock will actually pay off?
by Tanuja Bahirat
Corporate Performance Management (CPM)
I’ve always been fascinated by the power of data.
by Tanuja Bahirat
Your email reputation can make or break a campaign. But what happens when your carefully crafted...
by Tanuja Bahirat
You walk into a conference room, coffee in hand, mentally queueing the next deadline. You nod at a...
by Tanuja Bahirat