Tanuja Bahirat

Tanuja Bahirat is a Content Editor at G2. She reviews, edits, and shapes content across software categories, helping ensure buying guidance is clear, accurate, and genuinely useful for readers evaluating technology solutions. In the past, she has written on IT security, AI, cloud infrastructure, compliance, and enterprise software, where she analyzes products, evaluates user feedback, and refines content to surface practical insights for buyers. Outside work, she can be found café hopping or watching football. Connect with her on LinkedIn.

Sales

6 Best Sales Planning Software Platforms I Recommend

If you’re leading a sales or revenue team, you already know how quickly planning breaks down,...

Artificial Intelligence

AI Market Evolution: How AI Became Business-Critical

If you still think AI is a background tool, you haven’t been paying attention.

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

G2 Grid® Report · Summer 2026 Best WhatsApp Marketing Software Updated May 26,...

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

Equity

Cost of Equity: Formula, CAPM, and Use Cases

Ever wish you could know whether a stock will actually pay off?

Corporate Performance Management (CPM)

6 Best Corporate Performance Management Platforms I Evaluated

I’ve always been fascinated by the power of data.

Tech

What Is DKIM and How Can It Boost Your Email Security?

Your email reputation can make or break a campaign. But what happens when your carefully crafted...

Management

Nonverbal Communication: How to Communicate Without Speaking

You walk into a conference room, coffee in hand, mentally queueing the next deadline. You nod at a...