Tanuja Bahirat

Tanuja Bahirat is a Content Editor at G2. She reviews, edits, and shapes content across software categories, helping ensure buying guidance is clear, accurate, and genuinely useful for readers evaluating technology solutions. In the past, she has written on IT security, AI, cloud infrastructure, compliance, and enterprise software, where she analyzes products, evaluates user feedback, and refines content to surface practical insights for buyers. Outside work, she can be found café hopping or watching football. Connect with her on LinkedIn.

Sales

6 Best Sales Planning Software Platforms I Recommend

If you’re leading a sales or revenue team, you already know how quickly planning breaks down,...

Artificial Intelligence

AI Market Evolution: How AI Became Business-Critical

If you still think AI is a background tool, you haven’t been paying attention.

Marketing

The 5 Best Account-Based Advertising Software I Trust

Account-based advertising sounds powerful on paper; identify your highest-value accounts, tailor...

Marketing

7 Best WhatsApp Marketing Tools I Trust for Business Growth

WhatsApp now plays a central role in how customers engage with brands, and that shift raises...

Marketing

I Evaluated The Best Marketing Resource Management Software

Marketing resource management (MRM) becomes a real bottleneck the moment budgets scale and teams...

Tech

My Evaluation of the 8 Best Gym Management Software

Managing a gym isn't just about ensuring the weights are correctly racked or that classes start on...

Equity

Cost of Equity: Formula, CAPM, and Use Cases

Ever wish you could know whether a stock will actually pay off?

Chatbots

I Evaluated 5 Best Bot Platforms to Help You Choose Smarter

You’ve probably already felt the pain: missed leads slipping through the cracks, overwhelmed...

Tech

I Tried The Best Marketing Analytics Tools: Here’s My Review

I’ve been working in content marketing for several years now, experimenting with everything from...