Chapter 1
By Jakub Rudnik
G2's Learning Hub grew its organic traffic to 1 million monthly visitors in one year. This is the case study of what we did right (and wrong) and how it can work for you.
Chapter 2
All content marketers share the same desire: to see their content on the coveted first page of Google. By revamping our topic clustering and interlinking strategy, we secured quite a bit of real estate there. Read on to learn how the hub and spoke model helped establish G2's content authority.
Chapter 3
Let’s face it – building solid traffic numbers isn’t easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step? A solid SEO strategy. Read on to see how we mastered SEO on our road to 1 million.
Chapter 4
By Holly Hunt
Starting a blog from scratch is super intimidating. With keyword research, you can discover the content that your audience — and Google — wants. Learn how we discovered the keyword research method that helped us reach 1 million monthly visitors!
Chapter 5
By Amy Lecza
It’s no easy feat to hire and retain a stellar content marketing team that matches your company culture and is motivated to go above and beyond to reach your goals. With a focus on building people-centric systems and processes, and utilizing talent at all levels, it’s totally in reach for you. Learn how we grew and trained our team in just a few months’ time.
Chapter 6
Links are crucial to the success of your content. Learn how the content marketing team at G2 went from zero to 3,500 referring domains in one year, and you can too.
Chapter 7
Traffic is only the first part of an inbound marketing strategy. Once you get those organic views, readers need to take action. Learn how we’re building a CRO strategy that gets clicks, new contacts, and influences revenue.
Chapter 8
Now that G2 figured out the basics of what content to write, how to get backlinks, and maintaining a steady stream of traffic, it's time to move on to the new frontier: creating a community.