A content marketing case study.
All content marketers share the same desire: to see their content on the coveted first page of Google. By revamping our topic clustering and interlinking strategy, we secured quite a bit of real estate there. Read on to learn how the hub and spoke model helped establish G2's content authority.
Let’s face it – building solid traffic numbers isn’t easy nor can it be done overnight. In fact, it takes a matter of months to successfully generate traffic. The first step? A solid SEO strategy. Read on to see how we mastered SEO on our road to 1 million.
By Holly Hunt
Starting a blog from scratch is super intimidating. With keyword research, you can discover the content that your audience — and Google — wants. Learn how we discovered the keyword research method that helped us reach 1 million monthly visitors!
By Amy Lecza
It’s no easy feat to hire and retain a stellar content marketing team that matches your company culture and is motivated to go above and beyond to reach your goals. With a focus on building people-centric systems and processes, and utilizing talent at all levels, it’s totally in reach for you. Learn how we grew and trained our team in just a few months’ time.
Traffic is only the first part of an inbound marketing strategy. Once you get those organic views, readers need to take action. Learn how we’re building a CRO strategy that gets clicks, new contacts, and influences revenue.