Jakub Rudnik

Jakub Rudnik is the former head of content marketing at G2. Away from G2, he has written for the Chicago Tribune and Chicago Sun-Times. He is interested in why content works and how people educate themselves.


How We Grew Our Organic Traffic to 1 Million Monthly Visitors in Under a Year

In the span of a year, G2’s blog went from a lightly trafficked domain with little...


How GDPR Compliance Will Affect Marketers

For anyone in the digital business world, it was nearly impossible to avoid General Data...


How B2B Companies Are Successfully Using eBooks

Although every eBook is unique, a host of best practices have developed for the B2B...


How to Use Customer Testimonials Across Your Marketing Channels

Customer testimonials are incredibly powerful. 

10 Tips to Get More Out of Your B2B Email Marketing Campaigns

An email marketing is a vital component of B2B marketing strategy. With buyers doing so...


How to Start a Podcast for Your Business

It seems like everyone has a podcast these days. Programs like "Serial" and "Lore" have...

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