Soundarya Jayaraman

Soundarya Jayaraman is a Content Marketing Specialist at G2, focusing on cybersecurity. Formerly a reporter, Soundarya now covers the evolving cybersecurity landscape, how it affects businesses and individuals, and how technology can help. You can find her extensive writings on cloud security and zero-day attacks. When not writing, you can find her painting or reading.

Marketing

How to Create High-Converting Webinar Marketing Campaigns

You’ve sent the emails. You’ve published the blogs. You’ve promoted the case studies. And sure,...

Tech

I Compared the 8 Best Performance Management Software

I know you are here because your performance cycle is probably broken.

Tech

My Review of 2025’s Best Multi-Country Payroll Software

I’ve lost count of how many times I’ve read stories from HR teams, finance managers, and founders...

Tech

The 5 Best EDI Software I’d Recommend to Any Team

If you’re a small to mid-sized business selling into big-box retailers or major partners, you...

Management

Internal vs. External Communication: Key Differences Explained

Businesses thrive on solid communication.

Tech

I Tested Gemini vs. ChatGPT and Found the Clear Winner

You know you’re living in the future when choosing your AI sidekick feels more like deciding...

Management

164 Best Icebreaker Questions for Team-Building

“Tell me something interesting about yourself.”

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

Marketing

What Is OTT Advertising? A Marketer’s Guide for 2025

You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...