Soundarya Jayaraman

Soundarya Jayaraman is a Content Marketing Specialist at G2, focusing on cybersecurity. Formerly a reporter, Soundarya now covers the evolving cybersecurity landscape, how it affects businesses and individuals, and how technology can help. You can find her extensive writings on cloud security and zero-day attacks. When not writing, you can find her painting or reading.

Marketing

The Importance of Brand Language in 2025 (With Examples)

As marketers, we know how critical it is to shape a brand experience that feels consistent and...

Marketing

8 Hyperlocal Marketing Strategies to Grow Your Business

You’ve seen the strategies, but putting them all into practice can feel like a lot. Updating...

Marketing

9 Steps to Build a Data-Driven Content Strategy That Works

Are you still creating content based on guesswork?

Marketing

5 Types of Social Commerce Your Brand Should Start Using

Your social media posts shouldn’t just get likes. They should get sales.Surprised? Don’t be.

Artificial Intelligence

I Tested Midjourney vs. DALL·E to Find the Best AI Image Generator

I’ve tried just about every major AI image generator out there: DALL·E, Stable Diffusion,...

Tech

Perplexity vs. ChatGPT: I Ran 11 Prompts to See Who Wins

Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?

Tech

I Tested DeepSeek vs. ChatGPT in the Ultimate AI Showdown

When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...

Marketing

How to Create High-Converting Webinar Marketing Campaigns

You’ve sent the emails. You’ve published the blogs. You’ve promoted the case studies. And sure,...

Tech

I Compared the 8 Best Performance Management Software

I know you are here because your performance cycle is probably broken.