Soundarya Jayaraman

Soundarya Jayaraman is a Senior SEO Content Specialist at G2, bringing 4 years of B2B SaaS expertise to help buyers make informed software decisions. Specializing in AI technologies and enterprise software solutions, her work includes hands-on testing of tools, comprehensive product reviews, competitive analyses, and industry trends that empower buyers to choose solutions with confidence. Outside of work, you'll find her painting or reading.

Sales

5 Best Revenue Operations Software on G2: My Go-to Picks

Every time I talk to someone in sales or marketing, I hear the same story: revenue feels like a...

Artificial Intelligence

Trust in AI: Insights from Global Surveys and G2 Data

Do you trust AI? Not just to autocomplete your sentence, but to make decisions that affect your...

Tech

The 7 Best Free Online Fax Services I Tried in 2025

I never thought I’d need to send a fax in 2025.

Tech

10 Best Property Management Software I Liked (2025 Edition)

G2 Grid® Report · Summer 2026 Best Property Management Software Updated May 26,...

Artificial Intelligence

What Is Synthetic Media? Types, Benefits, and Best Practices

That celebrity endorsement? Fake. The news clip you just watched? AI-generated. The podcast host’s...

Tech

5 Free VPNs Put to the Test: Which Ones Are Worth It?

Here’s the truth: I don’t think most people need a VPN all the time. Indeed, virtual private...

Marketing

What’s Your Returning Customer Rate and How to Improve It

For most marketing and growth teams, customer acquisition is the top priority. You spend time and...

Marketing

How to Create Linkable Assets That Attract Backlinks Fast

Some content gets clicks. Great content gets shared. But linkable content? That’s the kind people...

Tech

How to Calculate Variance: Formula, Steps, and Use Cases

We’ve all heard it: the results may vary.