Soundarya Jayaraman

Soundarya Jayaraman is a Senior SEO Content Specialist at G2, bringing 4 years of B2B SaaS expertise to help buyers make informed software decisions. Specializing in AI technologies and enterprise software solutions, her work includes comprehensive product reviews, competitive analyses, and industry trends. Outside of work, you'll find her painting or reading.

Tech

Is ChatGPT Plus Worth $20/Month? What G2 Users Think

I have been hooked on ChatGPT from day one.

Marketing

The Importance of Brand Language in 2025 (With Examples)

As marketers, we know how critical it is to shape a brand experience that feels consistent and...

Marketing

8 Hyperlocal Marketing Strategies to Grow Your Business

You’ve seen the strategies, but putting them all into practice can feel like a lot. Updating...

Marketing

9 Steps to Build a Data-Driven Content Strategy That Works

Are you still creating content based on guesswork?

Marketing

5 Types of Social Commerce Your Brand Should Start Using

Your social media posts shouldn’t just get likes. They should get sales.Surprised? Don’t be.

Artificial Intelligence

I Tested Midjourney vs. DALL·E to Find the Best AI Image Generator

I’ve tried just about every major AI image generator out there: DALL·E, Stable Diffusion,...

Tech

Perplexity vs. ChatGPT: I Ran 11 Prompts to See Who Wins

Everyone’s comparing AI chatbots — but what happens when one of them is not a chatbot at all?

Tech

I Tested DeepSeek vs. ChatGPT in the Ultimate AI Showdown

When I first heard about DeepSeek in January 2025, I thought it might be just another name on the...

Marketing

How to Create High-Converting Webinar Marketing Campaigns

You’ve sent the emails. You’ve published the blogs. You’ve promoted the case studies. And sure,...