Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.
Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...
by Harshita Tewari
Sales teams need more precision rather than more people.
by Harshita Tewari
Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.
by Harshita Tewari
A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...
by Harshita Tewari
In the world of corporate bonds, risk management is everything.
by Harshita Tewari
If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...
by Harshita Tewari
Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...
by Harshita Tewari
Writing on Medium starts with a few simple steps, from creating an account to publishing your first...
by Harshita Tewari
Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...
by Harshita Tewari