Harshita Tewari

Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.

Marketing

16 SMS Marketing Ideas to Boost Sales and Engagement

Whether it’s a flash sale, a limited-time discount, or a personalized offer, SMS marketing stands...

Sales

What Is Sales Readiness? How to Drive Serious Revenue Impact

Sales teams need more precision rather than more people.

Marketing

10 Call to Action Examples That Drive Conversions

Strong call to action (CTAs) don’t just cap off your marketing copy, they make or break it.

Design

My 9 Best Graphic Design Software Picks for Stunning Designs

A few years ago, while juggling multiple roles at a startup, I found myself designing posters,...

Finance

Sinking Funds: Why They Matter for Investors and Issuers

In the world of corporate bonds, risk management is everything.

Artificial Intelligence

How Are SaaS Companies Using GenAI? 7 Product Use Cases

If you’re building a Software as a Service (SaaS) product and still treating generative AI like a...

Design

What Is Pantone? How It Shapes the Way We See Color

Ever try describing a color to someone? “It’s kind of like mustard, but warmer? Not quite gold, but...

Marketing

How to Write on Medium and Get More Readers

Writing on Medium starts with a few simple steps, from creating an account to publishing your first...

Review

I Tested 8 Best Review Management Software: My Take

Recently updated Summer 2026 Grid® Report · Published May 26, 2026 This guide was last...