Harshita is an SEO Content Specialist at G2. She holds a Master's degree in Biotechnology and has worked in the sales and marketing sector for food tech and travel startups. Currently, she specializes in testing and evaluating different software solutions to help buyers find the right tools for their business needs. Alongside this, she drives G2's AEO and SEO strategy to grow visibility across search and AI-powered platforms. In her free time, she can be found snuggled up with her pets, writing poetry, or in the middle of a Netflix binge.
You can patch a system in minutes, but patching human behavior? That takes work.
by Harshita Tewari
As marketers, we’re not just launching campaigns; we’re shaping how people experience a brand at...
by Harshita Tewari
If there’s one thing I don’t envy, it’s the grind of cold calling. Dialing number after number,...
by Harshita Tewari
I couldn’t open Reddit, check Slack, or scroll through Twitter without someone dropping a link to ...
by Harshita Tewari
If you’ve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring,...
by Harshita Tewari
Let’s be real—no one gets into marketing thinking about contracts. I sure didn’t. But after years...
by Harshita Tewari
Startups are more than their outward success. Behind the glossy exterior, every day, the founders...
by Harshita Tewari
Carbon dioxide levels have been increasing in the atmosphere, reaching over 400 ppm. The last time...
by Harshita Tewari
We have come a long way from sketching on notepads.
by Harshita Tewari