How to Write on Medium and Get More Readers

October 2, 2025

how to write on medium

Writing on Medium starts with a few simple steps, from creating an account to publishing your first article.

Whether you’re a beginner or using Medium for the first time, the platform makes it easy to write, format, and share stories with a built-in audience. If you're new to the writing gig, AI writing tools can be a great way to improve your content structure, tone, and reach.

Medium is highly competitive. Thousands of new articles are published every day, which means simply publishing isn’t enough; how you write and structure your content matters if you want readers to find it. 

In this guide, we'll cover the essential tips and strategies for writing effective Medium articles. We'll discuss everything from topic selection to publishing. Let's dig in!

TL;DR: Everything you need to know about writing on Medium

  • How do you write on Medium? Create a free account, click the Write button to start a draft, add your title and content, format the article with headings and visuals, apply relevant tags, and publish when ready.
  • Who is Medium best for? Medium is ideal for beginners, independent creators, and professionals who want to publish long-form content without building or managing a blog.
  • What should beginners write about on Medium? Topics tied to personal experience perform best. Common categories include technology, career growth, entrepreneurship, life lessons, and learning journeys.
  • How do you format a Medium article for readability? Use short paragraphs, clear subheadings, and visuals. Break up text with H2s, bullet points, and images to improve scannability, especially on mobile.
  • How do you publish and optimize a Medium article? Before publishing, add up to five relevant topic tags, customize your title and subtitle, choose a preview image, and ensure proper formatting for discoverability.
  • How do you know if your Medium article is performing well? Use Medium’s built-in analytics to track views, reads, claps, and followers. These metrics help you refine headlines, intros, and calls to action for future articles.

How to create a Medium account (+ Medium pricing info) 

To write on Medium, you first need a free account. Visit Medium.com and sign up using your email address or an existing Google or Facebook account.

How to create a medium account

When you sign up for Medium, you’ll see options to join as a free user or upgrade to a paid membership. 

  • Free account:
    Lets you create an account, write and publish articles, edit stories, and track basic performance. This is all you need to start writing on Medium.
  • Medium membership ($5/month):
    Gives you access to member-only stories, audio narrations, offline reading, and supports the writers you read. Membership is not required to publish articles.
  • Friend plan ($15/month):
    Offers additional ways to financially support writers and share member-only stories, but does not unlock extra writing features.

You can continue with a free account and start publishing immediately. You can always upgrade later if you want access to premium reading features or to support writers.

How to start a new draft on Medium

Once registered, you can optionally complete your profile with a photo and short bio to establish credibility with readers.

How to start writing on a medium account

 

To start writing, click the “Write” button at the top of your Medium homepage. This opens a new draft in Medium’s editor. Drafts are saved automatically, so you can leave and return at any time from your Stories page without losing progress.

How to format a medium article

Medium’s editor is designed to keep formatting simple and distraction-free.

How to start writing on a medium account-1

Editing your Medium article effectively helps improve readability, accessibility, and overall visibility on the platform. The following notes outline key ways to edit and optimize your Medium article before publishing.

  • Use the formatting toolbar: Highlight any text in your Medium draft to access the formatting toolbar. From here, you can apply headings, bold or italic text, block quotes, and links to structure your content and emphasize key points.
  • Improve readability with layout choices: Keep paragraphs short, use clear subheadings, and include images or other visuals where relevant. This improves scannability and makes your article easier to read, especially on mobile devices.
  • Structure headers logically: Your H2 headers should expand on the H1 by outlining individual sections or steps. For example, if your H1 is “How to write a marketing email,” your H2 headers could include steps like “Write a captivating subject line” or “Be short and to the point.”
  • Assign proper header tags: Header tags help both readers and search engines understand your content structure. On Medium, the large T represents an H1 tag and should include a variation of your main keyword, while the small T represents H2 tags that support and break down the main topic.
  • Use on-page writing elements: small edits within your content to improve readability and search visibility. While commonly associated with SEO, these elements also help Medium recommend your article to the right audience.
  • Add images and media: To insert visuals, place your cursor on a new line and click the plus (+) icon. You can upload images from your device, add royalty-free images from Unsplash, or embed supported third-party content by pasting a URL on a new line. Visuals help break up text and keep readers engaged.
  • Add alt-text to images: Articles with images generally perform better than text-only posts, but adding alt-text is just as important. Alt-text improves accessibility for visually impaired readers and allows screen readers to accurately describe images. Write concise, descriptive alt-text that clearly explains what the image shows.

How to publish a Medium article

So, you have an idea of what to write and how to write it, but how do you get the most out of your content? How do you ensure people are seeing and reading your articles? Here’s what to check before you hit publish.

1. Create a custom URL

Medium allows content creators to customize their story links before publishing. This can be done by tapping the More options menu and selecting the Custom story link. Do so in a way that makes sense to the reader but also has SEO value.

creating a custom story link on Medium

Customize links in a way that makes sense to the reader but also has SEO value. If you have a keyword research tool or some SEO software, you can analyze which keywords have the highest volume and aim for one when customizing a URL.

2. Add a meta description

Publishing software typically requires you to enter a meta description before going live, although Medium does not. Instead, you’ll need to tap the More options menu and select Change display title/subtitle to begin customizing.

adding a meta description to your story on Medium

A meta description is an HTML tag, typically 160 characters or less, that summarizes the content of your article. A good meta description is important for both readers (to increase click-throughs) and search engines (to improve ranking).

3. Add topic tags

If you really want to reach a variety of readers, consider tagging your content with relevant topics. To do so, tap the More options menu and select Change tags.

adding topic tags to your story on Medium

Add topic tags that are both high-volume and relevant to your story. You can add up to five tags per article.

Bonus tip when using Medium

Medium may be a Web-publishing platform for amateur and professional writers, but users should still look to expand their networks. This is another less-referenced way to maximize your profile's visibility.

 

See a publication that interests you? Follow it and engage with its day-to-day writers.

 

Clap for stories you enjoy to uplift them, and share your thoughts in the comment section. Let the author hear your take on their story, and offer a new perspective if you feel it adds substance.

 

The more you engage on Medium, the greater the likelihood that other users become aware of your work.

When your article is ready, click “Publish” in the top-right corner of the editor. Before publishing, you can add up to five relevant topic tags, customize your display title and subtitle, choose a preview image, and schedule your post for a later time. If you’re enrolled in the Medium Partner Program, you can also make your story eligible for monetization.

After publishing, your article will appear on your public profile and may be shown to followers or recommended to other readers. You can edit your story at any time by selecting “Edit story” from your Stories page. Updates are saved immediately, and your article keeps the same URL and engagement metrics.

How to use Medium analytics

Publishing on Medium isn’t a one-and-done process. If you want to grow, you need to know what’s working and what’s falling flat.

That’s where Medium’s built-in analytics come in.

After publishing, go to your Stats dashboard. There, you’ll find data on views, reads, claps, and fans. It’s not as robust as Google Analytics, but it gives you just enough to learn and iterate.

What do these metrics mean?

  • Views: The number of people who clicked on your article
  • Reads: The number of people who stayed long enough to be considered “readers.”
  • Claps: A form of social proof and a soft ranking factor
  • Fans: Readers who clapped and also follow you

Let’s say you’re getting a lot of views, but few reads. That usually means the title is strong, but the intro or formatting isn’t keeping people around. Revisit your hook. Make the first few lines tighter and more curiosity-driven.

If you’re seeing strong read ratios but low claps or comments, your article might be educational but not emotional. Try ending with a question or stronger CTA next time.

If an article outperforms others, dig into why. Was it the headline? The niche topic? The publication you posted in? Use that insight to replicate success, not just guess.

How to grow on Medium?

After signing up for Medium, customizing your profile, and including a few words about yourself, it’s time to start thinking about what you want to write.

Here are a few tips to consider:

1. Write on trending topics

Every article on Medium is tagged to its proper category, so this should help provide some inspiration on what to write. Some of the popular categories on Medium include:

  • Ideas: The top category shouldn’t come as a surprise, since Medium serves as a central space for sharing ideas and perspectives. Write about life lessons, business ideas, inspiration, innovation, and entrepreneurship.
  • Politics: Politics has always been deeply important in our society. For some, politics has helped shape who they are today. In this category, you’ll see topics ranging from the President, political candidates, economics, and election polling.
  • Tech: One of Medium’s largest reader bases is the tech-obsessed. Everything from startups to programming, blockchain, design and interfaces, and even social media is covered in this category.
  • Entrepreneurship: This category goes hand-in-hand with ideas, however, more personal branding, marketing, self-improvement, and leadership skills are discussed here.
  • Life: One of Medium’s more general categories, expect to see a variety of content on writing techniques, poetry, love, passion, inspiration, personal development, and relationships.

Other popular topics to write about on Medium include money, culture, education, comics, photography, spirituality, fashion, music, humor, and others. As you can see, there are many diverse interests on the platform.

2. How should you structure your Medium article for readability?

You don’t need a 3,000-word essay to make an impact on Medium. But you do need clarity, and structure is key. Start by keeping your paragraphs short. Two to four lines is the sweet spot, especially for mobile users who scroll fast and skim often.

Use subheadings (H2s and H3s) to break your article into digestible sections. This helps guide your reader through your ideas and signals structure to Medium’s algorithm.

Format intentionally. Bold key takeaways to create visual anchors. Use italics to emphasize nuance. When listing steps or ideas, bullets are your best friend.

And remember: a concise 800-word tutorial can outperform a lengthy 2,000-word thinkpiece if it’s well-focused and well-formatted.

3. Encourage engagement at the end of your article

Medium favors content that keeps readers engaged beyond the scroll. That means encouraging small actions at the end of your piece, without overdoing it.

A simple prompt like “Clap if this was helpful” invites feedback and boosts visibility. You can also ask a question, suggest they leave a comment, or offer a follow for more stories.

Want them to share the piece? Ask, but do it authentically. One genuine call to action is more effective than a list of asks. Ultimately, you're not just writing; you’re starting a conversation. Medium rewards that.

4. Avoid content marketing. Write to share, not sell

Medium isn’t exactly the spot to publish sales and marketing-heavy content. If you’re representing a business, focus on thought leadership, not lead gen. Include links where natural, but don’t structure your piece as a funnel. As a matter of fact, Medium itself says this is generally frowned upon in its writing community.

An actionable way to engage with your readers on Medium is to encourage them to ‘clap’ if they find your article valuable. Claps are considered in Medium’s ranking algorithm, and many claps can catapult your article in the eyes of more readers.

5. Don’t mislead readers

Your goal as a writer should never be to mislead readers into clickbait, and you should double down on this when it comes to Medium. Authenticity wins. Share real stories, show vulnerability, and offer original analysis rather than surface-level summaries. Medium’s audience doesn’t just want “takes”, they want substance.

That said, credibility still matters. Back up claims with links to studies, real numbers, or visual evidence when possible. If you're making health or financial claims, cite verifiable sources. Medium has become more proactive in flagging misinformation.

6. Be authentic

It is strongly encouraged to post original insights and perspectives. Medium states that aggregating content is frowned upon and that plagiarizing other people’s work can lead to consequences. If caught plagiarizing, the original author could issue a cease-and-desist order, request a link to the original, force a complete rewrite, or negotiate a royalty.

The easy way to avoid all of this is simply not plagiarizing. Instead, map out your thoughts and conduct meaningful research before you begin typing. To learn more, read our guide on the five most common types of plagiarism.

Frequently asked questions about writing on Medium

Find answers to some of the most common questions about writing on Medium to help you get started and make the most of your experience.

Q1. Can I write on Medium for free?

Yes, you can write on Medium for free. Anyone can create an account and publish articles at no cost. A paid Medium membership is only required to read some member-only stories, not to write or publish.

Q2. Do I get paid if I write on Medium?

Yes, writers can earn money through the Medium Partner Program. Earnings are based on how much time Medium members spend reading your stories. To join, you must have at least 100 followers and meet Medium’s  pre-defined eligibility criteria.

Q3. Can I publish content on Medium that I’ve posted elsewhere?

Yes, you can republish content on Medium. To avoid SEO issues from duplicate content, use Medium’s canonical link feature to credit the original source.

Q4. How do I get more claps on Medium?

You earn claps by delivering value. Well-structured, clear, and relatable articles perform best. Ending your story with a simple call to action—such as “Clap if this was helpful”—can also encourage engagement.

Q5. Should I post under my personal profile or create a publication?

If you’re just starting out, publishing under your personal profile is the best option. Creating a publication makes more sense if you’re building a brand, posting frequently, or collaborating with other writers.

Q6. Can I edit a Medium story after it’s published?

Yes, you can edit your Medium story at any time by selecting “Edit story.” Your article keeps the same URL and engagement stats. Small updates are fine, but major changes should stay aligned with the original topic.

Q7. What should I write about on Medium as a beginner?

Start with topics you have personal experience or insight in. Medium performs well with stories about learning, career growth, technology, entrepreneurship, life lessons, and personal challenges. Beginners often gain traction by sharing practical advice or honest experiences rather than trying to sound like an expert.

Q8. How long should my first Medium article be?

There’s no fixed rule, but most successful beginner articles range between 600 and 1,200 words. Focus on clarity and value rather than length. A shorter, well-structured article often performs better than a long, unfocused one.

Q9. How often should I publish on Medium?

Consistency matters more than frequency. Publishing once or twice a week is a realistic goal for beginners. Regular publishing helps Medium’s algorithm understand your writing patterns, increasing the chances that your stories will be shown to readers.

Q10. Can I write anonymously on Medium?

Yes, Medium allows you to publish stories without displaying your real name. You can customize your profile name and bio, but your account must still follow Medium’s community and publishing guidelines.

Time to pen down your thoughts

Building a readership isn't a linear process. The key is persistence, creativity, and understanding your audience. Focus on crafting compelling headlines, telling authentic stories, and optimizing your posts for discoverability. Remember to keep experimenting, learning, and refining your approach to stay ahead. 

Looking to publish a physical copy of your work? Consider the benefits of desktop publishing software to get the job right.

This article was originally published in 2019. It has been updated with new information.


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