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Alyssa Towns

Alyssa Towns works in communications and change management and is a freelance writer for G2. She mainly writes SaaS, productivity, and career-adjacent content. In her spare time, Alyssa is either enjoying a new restaurant with her husband, playing with her Bengal cats Yeti and Yowie, adventuring outdoors, or reading a book from her TBR list.

Marketing

Your About Us Page Should Standout: Tips for a Compelling One

An About Us page is like a first-round interview, with your customers asking questions to determine...

Marketing

Omnichannel Marketing Improves the Customer Journey. Here’s How.

Many of us frequently turn to coffee shops for an afternoon pick-me-up at good ol’ Starbucks. If...

Marketing

How to Use Brand Authenticity to Earn Customers' Love

In a world filled with noise and conflicting messages, authenticity stands out like a beacon.

Management

How to Create a Sinking Fund to Avoid Drowning in Debt

Dealing in corporate bonds isn’t always smooth sailing, but corporations can provide investors with...

Tech

Interoperability in Healthcare for Better Connected Data

You get the flu and head to a nearby urgent care as your fever skyrockets. When you arrive at...

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