Alexa is a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)
Math can be hard, but analytics doesn’t have to be.
Understanding your audience is a key factor in running successful marketing campaigns.
YouTube is one of the most trafficked websites in the world, sitting just behind Google as the...
Organization is at the core of a strong social media strategy.
In our current social media era, influencer marketing is more prevalent than ever.
YouTube is the #1 place to share video content, hands down.
When you put time into creating social content, you want to see engagement, right?
Instagram is currently the most popular social media application.
LinkedIn is known for being one of the best places to connect with business professionals.