Alexa is a content writer at Showpad and a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)
If you’re using Twitter for business, you’ll want to get familiar with the analytics tool.
by Alexa Drake
Math can be hard, but analytics doesn’t have to be.
by Alexa Drake
Understanding your audience is a key factor in running successful marketing campaigns.
by Alexa Drake
YouTube is one of the most trafficked websites in the world, sitting just behind Google as the...
by Alexa Drake
Organization is at the core of a strong social media strategy.
by Alexa Drake
It's no secret that posting on Instagram is one of the best ways for your business to connect...
by Alexa Drake
In our current social media era, influencer marketing is more prevalent than ever.
by Alexa Drake
YouTube is the #1 place to share video content, hands down.
by Alexa Drake
When you put time into creating social content, you want to see engagement, right?
by Alexa Drake