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Alexa Drake

Alexa is a content writer at Showpad and a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)


How to Use Twitter Analytics to Delight Your Audience

If you’re using Twitter for business, you’ll want to get familiar with the analytics tool.


A Comprehensive Guide to Instagram Analytics: Listen to Your Audience

Math can be hard, but analytics doesn’t have to be.


A Beginner's Guide to Facebook Analytics: Understanding Your Audience

Understanding your audience is a key factor in running successful marketing campaigns.


What Is a YouTube Brand Account? (How To Create One + Benefits)

YouTube is one of the most trafficked websites in the world, sitting just behind Google as the...


Why Your Brand Should Use a Social Media Calendar (+Templates)

Organization is at the core of a strong social media strategy.


Instagram Stories (+How To Use Them To Build Your Audience)

It's no secret that posting on Instagram is one of the best ways for your business to connect...


Instagram Influencer Marketing: How It Benefits Your Brand

In our current social media era, influencer marketing is more prevalent than ever.


YouTube Ads for Beginners (The 2020 Guide)

YouTube is the #1 place to share video content, hands down.


The Best Time to Post on Twitter for Boosted Engagement

When you put time into creating social content, you want to see engagement, right?

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