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Alexa Drake

Alexa is a former Content Marketing Associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)

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#G2Fireside Twitter Chat Roundup: Social Media + Tech

Welcome to our first-ever #G2Fireside Twitter Chat roundup!

Marketing

Why Word of Mouth Marketing Is So Effective (+How You Can Use It)

When was the last time you asked for someone’s opinion before buying a product?

Marketing

How to Use Growth Marketing to Spruce Up Your Content

We can all agree on one thing: the marketing landscape is crowded.

Marketing

Field Marketing: Your Ultimate Guide

Whenever someone mentions Costco, all I think about are the free food samples.

Marketing

Demand Generation vs Lead Generation: The Difference

If you work in marketing, chances are you’ve heard these terms used interchangeably.

Marketing

Create an Inbound Marketing Strategy (Tactics + Techniques)

Curating a marketing strategy isn’t an easy feat, but it’s certainly not impossible.

Marketing

4 Inbound Marketing Examples (That Are Actually Successful)

So you’ve been in the marketing game for a while and revamping your strategy is second nature.

Marketing

Inbound vs Outbound Marketing (Explained Simply)

Marketers are big-time slang users.

Marketing

Direct Marketing Examples: Utilizing Effective Campaigns

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