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Alexa Drake

Alexa is a content writer at Showpad and a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)


Demand Generation vs Lead Generation: The Difference

If you work in marketing, chances are you’ve heard these terms used interchangeably.


Create an Inbound Marketing Strategy (Tactics + Techniques)

Curating a marketing strategy isn’t an easy feat, but it’s certainly not impossible.


4 Inbound Marketing Examples (That Are Actually Successful)

So you’ve been in the marketing game for a while and revamping your strategy is second nature.


Inbound vs Outbound Marketing (Explained Simply)

Marketers are big-time slang users.


Direct Marketing Examples: Utilizing Effective Campaigns

How often do you touch a physical piece of mail?


Direct Marketing (The Basics + Benefits)

It’s a regular day. You get up, get yourself ready, and before you head out the door, you rifle...


The Top 7 Content Marketing Jobs (Descriptions + Qualifications)

There are thousands of content jobs on the market right now.


10 Impressive Content Marketing Examples

Content marketing can be powerful.


How to Add People on Skype (On Desktop + Mobile)

If you work in business, management, or marketing, chances are you’ve used Skype.

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