Alexa Drake

Alexa is a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)


What Is Mass Marketing? How It’s Effective

What would you justify as a necessity?


#G2Fireside Twitter Chat Roundup: Social Media + Tech

Welcome to our first-ever #G2Fireside Twitter Chat roundup!


Why Word of Mouth Marketing Is So Effective (+How You Can Use It)

When was the last time you asked for someone’s opinion before buying a product?


How to Use Growth Marketing to Spruce Up Your Content

We can all agree on one thing: the marketing landscape is crowded.


Demand Generation vs Lead Generation: The Difference

If you work in marketing, chances are you’ve heard these terms used interchangeably.


Create an Inbound Marketing Strategy (Tactics + Techniques)

Curating a marketing strategy isn’t an easy feat, but it’s certainly not impossible.


4 Inbound Marketing Examples (That Are Actually Successful)

So you’ve been in the marketing game for a while and revamping your strategy is second nature.


Inbound vs Outbound Marketing (Explained Simply)

Marketers are big-time slang users.


Direct Marketing Examples: Utilizing Effective Campaigns

How often do you touch a physical piece of mail?

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.