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Alexa Drake

Alexa is a content writer at Showpad and a former content associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)

Customer Service

What is Great Customer Service? (7 Tips to Wow Customers)

Underperforming customer service is the demise of all businesses.

Marketing

YouTube Premium (The Features, How Much It Costs + YouTube Music)

The first thing you need to know is that YouTube Red doesn’t exist anymore.

Customer Service

What Is Automated Customer Service? (+4 Ways to Implement It)

If you haven’t noticed, bots are taking over the world.

Marketing

90+ Marketing Statistics You Need To Know

Marketing is at the cornerstone of every industry.

Customer Service

14 Customer Service Jobs (+How to Land One)

Like The Beatles said, “I get by with a little help from my friends.”

Marketing

Conversational Marketing (What Is It + How Can You Use It?)

Talking to your audience is important.

Marketing

Mass Marketing (How It’s Effective + 3 Examples)

What would you justify as a necessity?

News

#G2Fireside Twitter Chat Roundup: Social Media + Tech

Welcome to our first-ever #G2Fireside Twitter Chat roundup!

Marketing

Why Word of Mouth Marketing Is So Effective (+How You Can Use It)

When was the last time you asked for someone’s opinion before buying a product?

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