Soundarya Jayaraman

Soundarya Jayaraman is a Content Marketing Specialist at G2, focusing on cybersecurity. Formerly a reporter, Soundarya now covers the evolving cybersecurity landscape, how it affects businesses and individuals, and how technology can help. You can find her extensive writings on cloud security and zero-day attacks. When not writing, you can find her painting or reading.

Marketing

Top 10 Website Marketing Strategies That Work in 2025

Your website is live. Your product is solid. But the traffic? Crickets.

Marketing

What Is OTT Advertising? A Marketer’s Guide for 2025

You know what’s harder than skipping ads on streaming platforms? Reaching your audience without...

Tech

6 Top MDR Providers That Impressed Me Most in 2025

Ever feel like every MDR provider is promising “round-the-clock protection” but no one tells you...

Tech

5 Best RMM Software Picks I’d Hand to MSPs and IT teams

I’ve seen post after post from sysadmins, solo IT pros, and managed service providers (MSPs) asking...

Marketing

What Is Mass Marketing? How It Works and Why It Matters

Ever wonder why some brands feel everywhere, from your morning news feed to the billboard you pass...

Tech

I Compared 20+ Tools to Find 6 Best Analytics Platforms

If you’ve ever tried picking an analytics platform, you know it’s not as simple as finding “the...

Marketing

5 Best Customer Communications Management Software I Like

I’ve spoken with enough CX leaders, marketers, and ops folks to know one thing: managing customer...

Productivity

22 Out-of-Office Message Templates (+How to Write One)

Ever wish you could disappear from your inbox without feeling guilty about it?

HR

Best Employee Communications Software: My Top 5 Picks

“Communication at our workplace is timely, accurate, and open,” said no one ever.That gap between...