What Is Customer Loyalty? 5 Ways to Build a Loyal Culture
Loyal customers weave a story for your business that no other stakeholder can.
by Dwayne Charrington
G2 Summer Social: CMOs Turn Up the Heat on Customer-Led Growth Insights
In a sea of stakeholders, pick the customer.
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by Aayushi Sanghavi
Event Marketing: How to Execute a Successful Event, Everytime
Oh, the excitement of events. The thrill that today holds something different.
by Kristen McCabe
Reviews Matter for Software Brands: Generate and Manage Them Effectively
Reviews have become an important part of the purchase journey across just about every product...
by Rachel Gianfredi
Enhance Lead Scoring and Competitive Targeting Using G2 and HubSpot
When it comes to marketing, many day-to-day efforts are improved by working smarter, not harder.
by Rachel Gianfredi
Marketing vs. Advertising: How to Spot the Difference
This is not a twinning moment.
by Aayushi Sanghavi
What Is a QR Code? How to Scan and How to Make Your Own
QR codes are now a familiar sight.
by Christine Joy Santiago
7 Takeaways from SaaStr Europa 2022
I’ve just returned from SaaStr Europa in Barcelona. During the two-day event, I connected with...
by Sara Rossio
Direct-to-Consumer Marketing 101: How to Get Started
Who’s not guilty of scrolling through their feed at 3 AM, finding an irresistible urge to purchase...
