How Does Earned Media Uplift Your PR Strategy?
Give your brand the upshot it needs to survive.
by Deirdre O'Donoghue
TikTok Ads: Beginner’s Guide on Using Social Media for Growth
Since its launch in 2018, TikTok quickly became one of the hottest social media apps on the market.
by Lauren Pope
Your Customers Are a Scan Away. Start Using QR Codes
Marketers often view the online and offline worlds as separate entities that require different...
by Sharat Potharaju
What Is Brand Storytelling? Tell a Story Your Customers Want
Every brand has a story to tell.
by Michael Brenner
Playable Ads: Why You Need Them To Win at Mobile Marketing
Think about buying a physical product. What would sell it better - seeing, touching, and trying...
by Ayelet Mechany
How the Right Social Media Marketing Plan Can Bring Success
Gone are the days when social media was a new concept.
by Mara Calvello
10 Common Search Queries to Target Your Audience Better
Search offers a far richer experience than ever.
by Stephen Jeske
What Is a Copywriter? A Guide to Stellar Professional Copywriting
Having a way with words can be your full-time job - I promise.
by Daniella Alscher
How G2 Gives Continues to Make a Difference
Optimism and hope are two of the most powerful qualities humans possess.
