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Marketing (30)

How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

Marketing

How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck

During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...

Godard Abel photo by Godard Abel
Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework

Marketing

Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework

You can either drown or rise above to ride the waves.

Aayushi Sanghavi photo by Aayushi Sanghavi
6 Key Challenges of Omnichannel Retail and How to Solve Them

Contributor Network

6 Key Challenges of Omnichannel Retail and How to Solve Them

Decoding the retail puzzle for businesses.

Téa Liarokapi photo by Téa Liarokapi
Creating Your First eBook? 15 Experts Share Tips and Best Practices

Marketing

Creating Your First eBook? 15 Experts Share Tips and Best Practices

So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...

Jordan Wahl photo by Jordan Wahl
What is Ad Fraud? How to Strategize and Decrease Risk Factors

Marketing

What is Ad Fraud? How to Strategize and Decrease Risk Factors

Online advertising is huge. And so are ad frauds.

Volodymyr Bilyk photo by Volodymyr Bilyk
What Is Neuromarketing? How to Use It in Your Marketing Strategy

Contributor Network

What Is Neuromarketing? How to Use It in Your Marketing Strategy

The human brain houses many thoughts and emotions.

Vartika Kashyap photo by Vartika Kashyap
What is Click Fraud? Here's What You Can Do to Prevent It

Contributor Network

What is Click Fraud? Here's What You Can Do to Prevent It

Ever since the mechanics behind ad tech (and digital marketing in general) became effective...

Volodymyr Bilyk photo by Volodymyr Bilyk
What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Marketing

What is Nonprofit Marketing? 8 Ways to Boost Online Efforts

Activism must be marketed for it to be accessible.

Lauren Pope photo by Lauren Pope
The 6 Elements of a Powerful Product Marketing Strategy

Marketing

The 6 Elements of a Powerful Product Marketing Strategy

Companies put a lot of effort into marketing their brands.

Sujan Patel photo by Sujan Patel