During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
by Godard Abel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
Software isn’t the answer to everything – just most things.
by Alexandra Vazquez
You can either drown or rise above to ride the waves.
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by Aayushi Sanghavi
“The brand is a fire that drives customers.” - Bill Macaitis
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by Shreya Mattoo
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
Creating a company’s first big event from scratch is scary as hell.
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by G2
Forgettable branding can make or break an event.
by Hillary Fortin
I am not an event marketer by trade. But I guess I am now, in the way that someone becomes a...
by Lauren Decker