Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
The State of Software in Marketing From GTM Partners and Chiefmartec
Software isn’t the answer to everything – just most things.
by Alexandra Vazquez
Leading Through a Downturn: Insights From CMOs at Zoominfo and Lacework
You can either drown or rise above to ride the waves.
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by Aayushi Sanghavi
How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt
“The brand is a fire that drives customers.” - Bill Macaitis
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by Shreya Mattoo
The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
How We Launched Our First Conference Without an Event Planning Team
Creating a company’s first big event from scratch is scary as hell.
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by G2
How to Make an Event Brand Come to Life
Forgettable branding can make or break an event.
by Hillary Fortin
Planning My First-Ever Tech Conference in Under a Year
I am not an event marketer by trade. But I guess I am now, in the way that someone becomes a...
by Lauren Decker
How to Curate a Tantalizing Speaker List for Your Event
Not all events are created equal.
