GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies
In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...
by Palmer Houchins
5 Trends Guiding the Future of B2B SaaS Investing
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...
by Godard Abel
How Leaders Can Thrive in an Age of Intelligence: A Chat With HubSpot CEO Yamini Rangan
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.
by Godard Abel
Insights and Strategies that Demystify AI in Marketing
At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how...
by Tim Handorf
How to Drive and Measure B2B Marketing Efficiency: Tips from Amanda Malko and Latané Conant
Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing...
by Jenny Gardynski
How to Drive Efficient Growth With Demand Gen: A Conversation With Carilu Dietrich
Banking on demand generation to keep your business afloat?
.png)
by Shreya Mattoo
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse
The voice of the customer is indispensable when your product is outstanding.
by Stephen Hoops
How to Drive Growth Amid Uncertainty: Lessons From ZoomInfo CEO Henry Schuck
During our keynote session of G2 Reach 2022, I was excited to interview Henry Schuck, to discuss...
by Godard Abel
Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.