We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their...
by Katlin Hess
Today, it seems every business is competing to win the “AI race.” But what does that mean exactly?...
by Godard Abel
Last year, we were consumed by the potential of generative AI.
by Godard Abel
"AI is no longer a tool. It's integrated into how we work; it's a business imperative.” These are...
by Tim Sanders
Marketers and sales teams are up for some challenging times ahead.
by Stephen Hoops
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...
by Colin Danaher
As a customer marketer, I love getting to connect with other customer marketers about the work we...
by Katlin Hess
For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...
by Michael Pannone
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
by Sara Rossio