How to Make the Most of Your G2 Profile: Key Insights from G2 Reach 2024
We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their...
by Katlin Hess
The AI Race: Insights from C-Suite SaaS Leaders Driving Growth
Today, it seems every business is competing to win the “AI race.” But what does that mean exactly?...
by Godard Abel
The Rise of AI Agents: A Conversation with Tomasz Tungus
Last year, we were consumed by the potential of generative AI.
by Godard Abel
3 Pivotal AI Mega-Trends to Watch
"AI is no longer a tool. It's integrated into how we work; it's a business imperative.” These are...
by Tim Sanders
Fuel Your Demand Strategy With G2 Buyer Intent: Lessons From Jonathan Pogact and Robin Izsak-Tseng
Marketers and sales teams are up for some challenging times ahead.
by Stephen Hoops
How Sales Pros Can Retain Customers and Close Deals With G2
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...
by Colin Danaher
Best Practices for Building and Executing a Diversified Review Gen Strategy
As a customer marketer, I love getting to connect with other customer marketers about the work we...
by Katlin Hess
How to Win Over Software Buyers Who Are Actually In-Market
For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...
by Michael Pannone
Behind the Curtain: G2’s Vision and Roadmap for the Future
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
