How to Build a Brand: A Playbook by Bill Macaitis and Dave Gerhardt
“The brand is a fire that drives customers.” - Bill Macaitis
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by Shreya Mattoo
The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
How We Launched Our First Conference Without an Event Planning Team
Creating a company’s first big event from scratch is scary as hell.
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by G2
How to Make an Event Brand Come to Life
Forgettable branding can make or break an event.
by Hillary Fortin
Planning My First-Ever Tech Conference in Under a Year
I am not an event marketer by trade. But I guess I am now, in the way that someone becomes a...
by Lauren Decker
How to Curate a Tantalizing Speaker List for Your Event
Not all events are created equal.
by Hailey Friedman
How to Create a Movement With Your Brand From Whole30 Co-Founder & CEO, Melissa Hartwig Urban
If enough people join together who are dedicated to making a change in a big way, then a movement...
by Hannah Tow
Overcoming Obstacles and Finding Success as an Entrepreneur From Integrate CEO Jeremy Bloom
Rome wasn’t built in a day, and neither were many of today’s great businesses.
by Devin Pickell
How to Use Customer Feedback to Close More Deals From Joe Fuca and Mark Roberge
In today’s world, buyers are more empowered than ever before.
