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A grocery store with no labels; streets with no signs; hotels with no room numbers.
There are infinite ways to lay out a finite amount of information.
There’s a lot of content out there. You’re reading some right now. Hi!
Writing a summary of one thousand pages is hard enough – how are you supposed to summarize those...
You’ve slaved away for years studying, scaling, aligning, kerning, and saturating.
Ask 10 people to design a logo for you and they’ll all charge you a different price.
Sometimes, two or three colors just look right together. We can’t explain why, but we know it’s right.
Yesterday was sunny and 85 degrees. Today, it’s a cold, windy, and rainy 54 degrees.
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