Logo Design Cost: What Are You Really Paying For?
Ask 10 people to design a logo for you and they’ll all charge you a different price.
by Daniella Alscher
Color Theory: All for One and One for All
Sometimes, two or three colors just look right together. We can’t explain why, but we know it’s...
by Daniella Alscher
Color Contrast: For the Sake of Aesthetic and Accessibility
Yesterday was sunny and 85 degrees. Today, it’s a cold, windy, and rainy 54 degrees.
by Daniella Alscher
The 6 Color Schemes to Keep Everything Picture Perfect
There are some colors that just look wrong together.
by Daniella Alscher
RGB vs CMYK: Why the Difference Makes a Difference
Knowing the difference between two things that are very similar can feel trivial.
by Daniella Alscher
Kerning: Don't Cramp Your Style
Claustrophobia: the fear of being in a small space or room without the ability to escape.
by Daniella Alscher
The Style Guide: Designing Yours to Be the Best of the Best
There is (arguably) nothing more reassuring than consistency. It makes us feel safe and it lets us...
by Daniella Alscher
7 Must-Read Tips for How to Make Your Own Font
There are thousands of fonts available for download, but none of them have their serif on the angle...