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Let's be real – wrangling marketing campaigns sometimes feels like herding cats. You've got tasks flying left and right, deadlines that sneak up on you, and collaborations that sometimes take you to your wit's end. Not to mention that trying to coordinate with your team isn’t really a walk in the park, either.
But guess what? Project management software might just bring you back from the edge.
Project management software helps marketers, both in-house and agency-based, to efficiently plan campaigns, allocate tasks, and track progress and metrics related to their work.
As a marketer, you can use these tools to break down each of your marketing projects into sub-tasks, add collaborators to the project, and give out assignments to your team members.
And don’t worry! Whether you’re hunting for a specific feature or sniffing out budget-friendly options, we’ve got everything covered for you.
* These software solutions are ranked using an algorithm that calculates customer satisfaction and market presence based on reviews from our user community. For more information, check out our G2 Research Scoring Methodology. Some user reviews may have been edited for clarity.
Selecting the perfect project management tool for your marketing needs is not an easy job amidst a sea of options. After all, G2 alone lists 400+ tools under the project management category. That’s why we’ve put together this list of the best product management software for the marketing industry based on real, up-to-date reviews from verified users.
Whether you are working in a marketing agency or in an in-house marketing department, there’s an option for you with the features you are looking for.
* Above are the top 26 project management software solutions for the marketing and advertising industry according to G2’s Fall 2023 Grid® Report.
As marketers, you often juggle multiple projects at a time with different budgets and sizes and stakeholders involved. If you’re on an in-house marketing team, you’re likely tapping into a variety of internal and external VIPs, like partners from ad agencies, media buyers, branding firms, or social media platforms. If you’re a digital marketing agency, you’re probably working with multiple clients at a time. Neither version of marketers can afford a missed deadline or cost overrun.
Project management tools truly shine in this situation, providing marketers with a structured and organized approach to managing their projects with internal and external partners. They enhance collaboration and improve productivity, so it’s easier than before to deliver projects on time and create successful marketing campaigns.
Smartsheet is one of the leading project management tools for marketers. Over 90% of Fortune 100 companies depend on it for their project needs.
Similar to spreadsheets, it uses a grid-based interface where you can create and edit cells. This might be intimidating for beginners. However, the powerful platform has an intuitive interface and robust features for task management, Gantt charts, Kanban boards, forms, reporting, and dashboards. You’ll also benefit from integrations with other marketing tools.
It’s best for large marketing teams and agencies with multiple projects and clients.
Marketers appreciate these valuable features from Smartsheet:
Pros: Smartsheet is praised for its multifaceted project planning and tracking capabilities, flexible task management, and seamless integration with other marketing tools.
Cons: Some reviewers note a learning curve for new users and limited advanced analytics and reporting options.
| Smartsheet pros | Smartsheet cons |
| Robust project planning and tracking capabilities | Steeper learning curve for new users |
| Flexible task management and collaboration features | Limited advanced analytics and reporting options |
| Automation and workflow capabilities | Can be resource-intensive for big projects |
| Mobile accessibility for on-the-go work | Limited offline functionality |
"Smartsheets is what my team and I use to keep on track of all our marketing projects for all our brands. Staff can be in different locations and time zones and come to our sheets and update the team or share content we are waiting on."
- Smartsheet Review, Crystel F.
"I think the hardest thing about the transition to Smartsheet for me is that it took me longer than I thought it would to transition and use it as intuitively as I wanted to."
- Smartsheet Review, Peter P.
* All plans are per user per month, billed annually.
If you’re at a small business, monday.com is the project management tool for you. It has flexible pricing plans, a vibrant interface, and versatile features.
You can add tasks, set due dates, add descriptions and attachments, and use labels to prioritize and categorize tasks, ensuring that nothing falls through the cracks. You can also utilize the time tracking feature, a crucial element for client-facing agencies.
Here are some standout features of monday.com that marketers and creative teams can use:
Pros: monday.com has positive reviews overall, with high praise for ease of use, flexibility, and customization.
Cons: While the tool offers 200+ integrations, reviewers voice concerns that it doesn't integrate with some applications as they would like.
| monday.com pros | monday.com cons |
| Flexible, customizable visual interface | Interface potentially overwhelming for complex projects |
| Wide range of templates for different projects | Occasional mobile app experience performance issues |
" We are a small customer service management (CSM) team working with enterprise brands, and we use monday.com to keep all of our customers’ projects organized. We love monday because it's easy for leadership to check in on all key accounts in a quick and transparent way. It's also easy for each CSM to update monday with new info on their customers."
- monday.com Review, Rachel K.
"Establishing a hierarchy between projects/lists proves to be challenging within the tool. The software exhibits significant bugs, particularly in relation to Gantt chart views and the alignment of data in the mobile app. Although file uploads are possible, it is surprising that direct integration with Google Drive is unavailable."
- monday.com Review, Shinoy R.
* All plans are per user per month, billed annually.
Another leading and popular project management tool that marketers widely use is Asana. It's simple to navigate and suitable for small and large teams alike. The project boards and list help plan and track projects, ensuring they stay on schedule. The tool even provides workflow templates for every marketing initiative, like product launches, event planning, and creating and managing editorial calendars.
However, it can be pricey for small teams and companies with limited budgets.
Asana’s features offer a way for marketers and cross-functional teams to collaborate smoothly and see all their projects in one single place. Key features include:
Pros: One standout feature of Asana is its ease of use. Additionally, teams also highlight the seamless collaboration features of Asana with comments, @mentions, and approvals as major benefits. You can create custom fields, views, and workflows to suit your use case.
Cons: Like Smartsheet, Asana might be difficult to learn for first-time users. In addition, some have grievances about the lack of an in-built time tracking feature, the inability to assign tasks to multiple people, and getting email notifications for unrelated tasks.
| Asana pros | Asana cons |
| Intuitive and non-technical | Limited formatting options for task descriptions |
| Powerful task management and organization features | Steeper learning curve for complex workflows |
| Seamless collaboration and communication tools | No built-in time tracking functionality |
| Customizable task views and project templates | Pricey for small teams |
| Workflow automation | Lack of granular permissions for task access and inability to assign tasks to multiple users |
"We decided to introduce Asana in our work team to improve communication and collaboration between team members, as we work in different locations and needed a tool that would give us a clear picture of project progress in real time. In particular, what I liked about Asana was its ease of use. The user interface is very intuitive and the setup process was simple and fast. In addition, the integration with other apps such as Slack and Google Drive facilitated the work and allowed us to store all relevant information in one place."
- Asana Review, Wes P.
"One of the main drawbacks of Asana is the limited functionality of the free version.It can be frustrating for teams that need more advanced features. Another issue with Asana is the somewhat steep learning curve. While the platform is generally easy to use, some users may initially find it overwhelming. The platform offers many features and options, making it difficult to know where to start. Additionally, some users may find the interface a bit cluttered and confusing."
- Asana Review, Wahid R.
* All plans are per user per month, billed annually.
ClickUp is an all-in-one project management tool that’s Loaded with features just for marketers working on social media management, email marketing, content marketing, and web analytics. It acts as a single source of truth where marketing teams can organize, collaborate. and track progress toward marketing goals, big and small.
Its cost-effective paid plans make it suitable for freelancers and small digital marketing agencies.
Several of ClickUp’s features set it apart from other project management tools like:
Pros: Most users love ClickUp for its flexibility, customization, and integration capabilities. They also appreciate how the ClickUp team constantly offers new features.
Cons: There have been concerns about the tool's learning curve and occasional bugs.
| ClickUp pros | ClickUp cons |
| Highly customizable and flexible platforms | Difficult to learn for new users |
| Seamless collaboration capabilities | User interface possibly overwhelming for some |
| Ability to assign tasks to multiple assignees | Bugs and glitches |
"ClickUp is an exceptional task management tool that has greatly enhanced my productivity. Its user-friendly interface, customizable features, and seamless collaboration capabilities make it an absolute game-changer...The integrated time tracking and reporting functionalities are invaluable for monitoring project progress and analyzing team performance. ClickUp's versatility and intuitive design truly simplify my work processes."
- ClickUp Review, Takasi Venkata S.
"The workflow templates aren't as helpful as they could be. In the end, it was easier for us to build our workflow from scratch because it took too much time to redo the ClickUp workflows.
Task automation is also a lot harder to set up than it should be, and they're not as user-friendly as they need to be for an aging population of managers who are trying to switch over from filing cabinets to digital project management. Our biggest pain point is ClickUp's incompatibility with Excel data."
- ClickUp Review, Ariel P.
* All plans are per user per month, billed annually.
Wrike fits teams of all sizes. It’s stacked with the must-have capabilities marketers need in project management tools – task management, Gantt charts, Kanban boards, and document collaboration. Like Asana, it’s not cheap, however, you get the extra perks of customizing it to suit your team's specific needs and integrating it with the other marketing apps you use.
Several of Wrike’s features benefit both agencies and in-house marketing teams. Among the best are:
Pros: Users appreciate Wrike’s strong building blocks to help them track, manage, and delegate work from start to finish with features like request forms, approval, and blueprints. Cons: Compared to other project collaboration tools, Wrike seems a bit more expensive. Some reviewers point out that the platform can be slow at times.
| Wrike pros | Wrike cons |
| Highly flexible and collaborative tool | Costly compared to other project management tools |
| Robust project management features | Occasionally slow platform |
| Custom dashboards and automated notifications | Subpar mobile experience |
| Integration with a wide range of third-party apps | Limited customization and automation options |
"Wrike has been helpful to me and my team for keeping track of our entire workload. The ability to set up custom dashboards so that employees know what to work on that day, with tasks grouped into widgets customized for our processes and workflows, keeps us running efficiently. Native time tracking allows us to pull billing reports and keep track of everyone's timesheet. Blueprints save the project management team time while keeping our processes consistent. The request forms have been beneficial as a way to facilitate organized communication between external clients and our internal production team."
- Wrike Review, Emily L.
"The user experience in Wrike is clunky. Managing the system from the backend is frustrating. Blueprint templates don't always work. Dashboarding is incredibly difficult and not intuitive. All of the features I've wanted to use have all had issues and errors. The bug reporting process takes too much time – I don't have an account rep who has the answers. I have to open multiple tickets to process issues, and I can't keep up with all the communication. It's disappointing because I truly believe Wrike could be a great contender."
- Wrike Review, Sage R.
* All plans are per user per month, billed annually.
Airtable looks like a spreadsheet at first glance, which might put off some users. However, it integrates the functionalities of a database, spreadsheet, and forms under one platform that you get to customize to fit the specific needs of your marketers.
You can create databases with tables called "bases" to record and manage all marketing activities and data. Since multiple users can access and update the same base simultaneously, real-time collaboration on tasks, projects, and data turns out to be a breeze. And don’t be afraid to play around with different views of bases, just like you can in other project management software platforms.
Airtable empowers marketers to create tailored databases for content calendars, campaign tracking, and contact management. Some standout features of the tool include:
Pros: Users commend that they can easily tweak Airtable and endlessly integrate other tools. They also like its data management capabilities.
Cons: Price, once again, is an issue for teams with multiple clients. Users also note that there’s a barrier to entry for anyone unfamiliar with databases. Setting up bases and tables and connecting them for effective use takes a lot of time to figure out for such users.
| Airtable pros | Airtable cons |
| Highly customizable platform | Steeper learning curve for inexperienced database or spreadsheet users |
| Powerful data management and organization capabilities | Costly pricing plan for teams with a large number of partners or clients |
| Wide range of customizable templates | Limited advanced features for base tiers |
| Endless integration options | Limited reporting capabilities |
"Airtable makes it easy for my team to know what projects they're assigned, when they're due, and the details of the project that they need to know. It allows you to get specific, too, in terms of SEO, with their dropdowns for SEO Status, Target Keywords, and Monthly Search Volume (MSV)."
- Airtable Review, Macie M.
"If not completely tech savvy, Airtable can seem very daunting. The other attribute I dislike is the price. It gets very expensive if you want multiple people to have more permissions than "read-only." This barrier to entry has unfortunately stopped us from being able to add in all of our team members and being able to tag them for updates or tasks."
- Airtable Review, Dylan S.
* All plans are per user per month, billed annually.
Notion started off as a note-taking app and has since become a full-fledged workspace collaboration and productivity tool where you can ideate, write, and collaborate with others.
Compared to traditional project management tools, Notion is more of a general-purpose platform. It combines the functionality of documents, wikis, and databases in one platform. This means you can create comprehensive project documentation, share knowledge, and manage project information without switching platforms.
Like spaces or bases that you create in other project management tools, you make pages and databases in Notion to manage all your marketing activities. Notion also has umpteen for free and paid templates that you can select for your marketing project.
Many freelancers and solopreneurs in the marketing field find Notion’s free plan ideal for their work and personal use, though it has a limit on file storage and guest collaborators.
Notion allows for a tailored, personalized approach to organizing and managing projects. A few key features are shared here:
Pros: Notion’s greatest strength is its clean look and user interface. Reviewers also appreciate its new AI features built on top of ChatGPT.
Cons: Users who desire a traditional project management tool find its features limiting. Some users also complain about performance issues and subpar mobile app experience. It’s hard if users don’t have a template to start on for their specific needs.
| Notion pros | Notion cons |
| Flexible and customizable workspace | Lack of advanced project management features |
| Notion AI features to ideate, write, edit, summarize, translate, and analyze text | Overwhelming interface for some due to its high flexibility |
| Ability to create and share pages, documents, and templates | Poor mobile app experience |
"Notion is clean and straightforward. The block system is very intuitive and easy to learn. I like being able to link information, use databases, create custom rules, and apply different views on the same databases for a better overview and the overall freedom to create a workspace that's perfectly designed. What is even more impressive is that even the free plan is more than enough for personal use or if you are a freelancer."
- Notion Review, Andreas S.
"The thing I dislike about Notion is the creation of tasks such as Asana. Because Notion is more advanced in coding and creating, it becomes difficult for someone who lacks such knowledge to create it on their own. Therefore, I still use Asana for many of my tasks and to-dos."
- Notion Review, Lisa T.
* All plans are per user per month, billed annually.
Trello is a good choice if you want a visual way to track work. It uses boards, lists, and cards to help organize tasks and projects.
For marketers, try using Trello to simplify campaign planning, content creation, and project coordination. You can design boards for different campaigns, set up lists to represent project stages, and organize tasks as cards that can be moved across lists as they progress. This visual approach makes collaboration easier, tracks progress, and aligns the goals of the marketing teammates.
Trello offers small teams one of the cheapest plans, at just $5 per user per month with its Standard plan.
Trello’s unique features distinguish it as a project management and collaboration tool:
Pros: Trello is painless to use, even for teams that aren’t familiar with project management tools. Users appreciate the simplicity and convenience it provides.
Cons: People using the free version face limitations such as size caps on attached files and integrations. It can also be difficult to customize workflows for complex tasks.
| Trello pros | Trello cons |
| Intuitive and user-centric tool | Underwhelming functionality for free version |
| Visual and flexible project organization | Limited reporting and analytics capabilities |
| Easy collaboration and sharing | Less suitable for detailed project management |
"Trello helps keep all my to-do list items in one place. I previously would write notes everywhere and never act on anything. I use it to organize my content calendar for my personal blog, as well as freelance writing work for clients.It is easy to use and has a great visual interface that lets me quickly keep track of the status of each item I am currently working on."
- Trello Review, Skyler B.
"Trello has its drawbacks. The amount of information on the screen can be a bit overwhelming, especially when dealing with complex projects. Also, if the information is not well organized, it can be difficult to find what you need."
- Trello Review, Courtney R.
* All plans are per user per month, billed annually.
Quickbase is a no-code project management tool made to customize applications for tracking tasks.
If you want to personalize your project management app to suit your preferences completely with a no-code platform, then Quickbase might be suitable for you. With its clear interface and customizable features, you can design tailored workflows, manage campaigns, and track tasks. However, it's quite costly compared to other project management tools, hence not the best option for freelancers, and small teams.
Quickbase delivers all essential features marketers look for in a project management software. Among them are:
Pros: Marketers praise the flexibility that lets them adapt Quickbase to their specific needs, enhancing project visibility, team collaboration, and overall marketing efficiency.
Cons: Users note Quickbase’s user interface (UI) looks a little outdated and complain about frequent pricing changes. Also, setting up workflows and databases requires more time and effort than expected.
| Quickbase pros | Quickbase cons |
| Flexible and customizable workflow builder | Steep learning curve for advanced customization, app development, and automation |
| Customizable dashboards and reporting tools | Expensive |
| Robust automation capabilities | Clunky UI |
"It's simple to build new fields, reports, dashboards, and forms that allow users to keep track of their projects and help ensure proper users have access to only what's relevant to them."
- Quickbase Review, Mark L.
"The platform lacks a fresh and an enhanced user experience, especially from a UI perspective. All you can do so far with the platform is change its color. However, client needs have gone way past this feature, and an ability to synergize with the client's branding requirements is the need of the hour. QuickBase needs to pull up its socks in this area and provide enhanced user experience (UX) capabilities."
- Quickbase Review, Mohit C.
* All plans are per user per month, billed annually.
Basecamp’s history as a web design agency before its turn as a marketing management tool guarantees that it has created an easy-to-use and perfect collaborative space. Its Pro Unlimited plan is well-designed for dealing with a number of external clients and partners. Use it to createY projects and discussions in a centralized platform for advertising campaigns, email marketing, budgeting, design, social media, and events.
Basecamp provides several features that are specific to its platform:
Pros: Basecamp is known for its simple and beginner-friendly interface, efficient communication tools, and centralized project management capabilities. Users also praise its capability to share files easily.
Cons: Some users find the flat fee of $299 for Pro Unlimited less economical than other project management tools that offer per-user pricing. Basecamp's simplicity is also perhaps a drawback for larger or more complex projects that require advanced management features and customization.
| Basecamp pros | Basecamp cons |
| Simple and straightforward | Flat fee for Pro Unlimited not suitable for small teams |
| Centralized project management | Limited customization options |
| Efficient communication tools | Subpar reporting and analytics capabilities |
| Easy document and file sharing | Cannot add subtask to main task |
"Basecamp is a unique and effective solution for team collaboration. One of its most outstanding features is its minimalistic approach which avoids information overload and allows you to focus entirely on the most important tasks. Organization and communication become child's play thanks to an intuitive structure."
- Basecamp Review, Moses B.
"The inability to add subtasks to the primary task is one of Basecamp's shortcomings in my opinion. When planning more complicated jobs, this can be a little difficult. The platform can occasionally be a little slow when loading a lot of files."
- Basecamp Review, Kiran V.
Hive is a powerful platform that’s chock-full of features you can confidently depend on for effective marketing project management. It has customizable workflows, task tracking, and real-time communication to improve campaign planning, content creation, and project execution. What’s more, it’s easy to set up and use.
Here are some features that Hive brings to the table, designed specifically to empower marketers for project management:
Pros: Users have high praise for Hive’s intuitive UI and hgihgly customizable templates and workflows.
Cons: Users aren’t happy with the mobile version’s limitations. Some functionalities, like automation, integrations, could be improved.
| Hive pros | Hive Cons |
| Intuitive and user-friendly interface | Poor mobile app experience |
| Robust collaboration features | Improvements needed in functionalities like integration and automation |
| Highly customizable workflows and templates | Occasional bugs |
"My favorite thing about Hive is the template feature. We use action card templates daily for all of our projects. They're a great way to ensure all projects follow the same steps and provide consistent deliverables. Templates have been a game changer in efficiency for us."
- Hive Review, Lindsey C.
"Hive needs to work on its mobile app. I have an Android phone, and Hive on mobile is pretty much unusable due to extreme lag. I have had no issues with Hive on a desktop, but sometimes replying to a message from a mobile device would be much more convenient. This issue bothers me more than others because sometimes I am out of the office and still need to reply to messages."
- Hive Review, Devon S.
* All plans are per user per month, billed annually.
Rocketlane rates as a fantastic choice for boutique digital marketing agencies or large marketing enterprises with multiple clients and external partners. From onboarding your clients to managing projects and tracking their performance, the tool offers it all.
Your teams get a dedicated space for their internal use to keep projects and activities organized away from their customers’ gaze, while clients get the necessary level of visibility into how you’re working toward their success.
Below are the features of Rocketlane that give digital marketing agencies an advantage when it comes to their project management:
Pros: Users appreciate Rocketlane for its ability to help shorten time to value and deliver a delightful onboarding experience for their customers.
Cons: Some find the pricing costly and note a few features and improvements that could be made to the tool. A few suggest having a learning center or more training materials to understand the ins and outs of the product.
| Rocketlane Pros | Rocketlane cons |
| Refined onboarding | Pricing costly for smaller teams or limited budgets |
| Collaborative platform | Learning curve for fully utilizing all features |
"Very intuitive and easy to use! Rocketlane has very logical features; the system has everything we need for onboarding clients, project management, to-do's, and so much more."
- Rocketlane Review, Brent M.
"Our team is eagerly awaiting a mobile interface! Otherwise, the timeline/Gantt chart does present some challenges, as not every task needs to have a specific start/end date, and it can overcomplicate the timeline. But I understand the limitations and intention of the software. I would also like to see some rules implemented for those tasks that aren't tied to any specific date but more to a dependency. If X task is marked done, that triggers the start date for Y."
- Rocketlane Review, Erika F.
* All plans are per user per month, billed annually.
If you want to diligently track your marketing tasks, time, and performance, Runrun.it is an excellent option. The unique feature of Runrun.it is its focus on time tracking and resource management. It provides comprehensive tools for users to accurately track the time spent on tasks and projects, a godsend for client-facing digital marketing and creative agencies for their billing purpose.
Its free plan is quite sufficient for freelancers and solopreneurs, except for its limited storage options.
Here are the central features of Runrun.it that hold great value for marketers:
Pros: Users value the simple and intuitive interface of Runrun.it and the strong time tracking features.
Cons: Some users highlight glitches with the time tracking feature at times and note mobile app experience and integration options can be improved.
| Runrun.it pros | Runrun.it cons |
| Robust time tracking capabilities | Mobile app experience can be improved |
| Task and project management tools | Glitches in the time tracking feature at times |
| Resource management functionality | Integration options may be limited |
"Runrun.it is a platform with a very simple and intuitive interface, and it greatly assists me in managing my team's projects and tasks. With it, I can optimize time and convey information more clearly and quickly to the team. Without a doubt, it is a great ally in my day-to-day activities."
- Runrun.it Review, Marcella A.
"There are a few drawbacks to mention. The reporting and analytics capabilities could be more comprehensive, and occasional lags or glitches might hinder smooth navigation."
- Runrun.it Review, Gabriel C.
* All plans are per user per month, billed annually.
TeamGantt is a cloud-based project management tool that's a great fit for marketing teams. It's GANTT chart-based visual timeline helps you effectively plan, organize, and track your marketing projects. The tool's user-friendly interface makes it easy for marketing teams to navigate and get up to speed quickly.
Unlike other tools where pricing is mostly based on number of users, TeamGantt's pricing is based on the number of managers and projects.
For instance, its Lite plan costs $19 per manager month and a manager can add up to five projects and five collaborators. This makes it pricey for small businesses where multiple people manage a number of projects at a time.
Following are the features offered by TeamGantt that help marketing teams stay organized, manage deadlines, and collaborate effectively.
Pros: Users highly praise the simplicity of the tool and the visualization it offers for projects and tasks.
Cons: Small organizations with limited budgets find it expensive. Some users complain of occasional glitches, difficulty to download projects.
| TeamGantt pros | TeamGantt Cons |
| Intuitive and user-friendly | Expensive for teams with small budget |
| Visual timelines with GANTT charts | Limited features |
"Forget spreadsheets and clunky over complicated planning tools. TeamGantt plans are so easy to build, update and share with colleagues and clients. I've used it both personally and professionally and love it for both."
- TeamGantt review, Keri M.
"The pricing has changed and now restricts each project manager in number of projects, which is a problem for small companies that utilize one or two project leaders to manage many jobs. Also, the default setting on email notices hammers your inbox."
- TeamGantt review, Kelly S.
*All plans are per month, billed annually.
MeisterTask carries all the essential features that you expect in project management software. It has Kanbanesque project boards, Gantt-style timeline features, automation, time tracking, and templates for recurring tasks.
You can easily connect your project tasks with visual mind maps created using the MeisterMind tool. This integration enhances the flexibility and visual representation of your project management process.
Marketers draw on the following features of MeisterTask for their project management needs:
Pros: Users appreciate the intuitive interface and user-friendly nature of MeisterTask that make it easy to get started and navigate the tool.
Cons: There’s a notable level of concern over the low amount of features in the free version.
| MeisterTask pros | MeisterTask cons |
| Intuitive interface and user-friendly experience | Advanced features are available for higher tiers only |
| Robust task management capabilities | Poor customer service |
"The program is visually elegant, simple to use, and has all of the features required to get started in the free edition. I really enjoy the fact that I can add comments, links, tags, and checklists to each task entry. I can divide projects and assign duties to team members." -
- MeisterTask Review, Abhishek P.
"I upgraded to a paid level because I wanted to manage more boards than the free version allowed. However, I learned after upgrading that EVERYONE collaborating with me had to be upgraded if I wanted to use the upgrade features in my boards. I contacted customer support, and they refused to issue a refund even though it was less than a week after I paid. Disappointing."
- MeisterTask Review, Verified User from the Marketing and Advertising industry.
* All plans are per user per month, billed annually.
Teamwork.com does an excellent job helping out client-facing digital marketing agencies who want support managing their projects. This comprehensive tool elevates collaboration, simplifies communication, and enhances project execution for marketing teams.
With a suite of features designed to align marketing strategies and client deliverables, Teamwork.com empowers agencies to effectively oversee campaigns, track tasks, and maintain transparent client interactions.
Teamwork.com’s range of capabilities cater to the needs of marketing teams. Here's an overview of the essentials:
Pros: Users, specifically from marketing agencies, find the tool useful for keeping up with projects and associated client hours, ensuring no billable minute goes unaccounted for. Cons: Users share grievances about its mobile application and chat being unusable.
| Teamwork.com pros | Teamwork.com cons |
| Robust project management features | Poor mobile app experience |
| Collaboration and document sharing capabilities | Disappointing chat capabilities |
| Strong time tracking tool | Expensive compared to other tools and the features its offers |
"Quick and reliable Kanban view. Very nice way to filter tasks, especially per comments. So as an administrator and as regular users, it becomes very easy to set up and use the different tasks. Teams can be easily separated and managed in each project. In addition, filtered and customized notifications make my life easier. And it has integration with Zapier, too! Woohoo!"
- Teamwork.com Review, Ali K.
"Don't trust their salespeople. We very clearly stated that we wanted a task management solution with a Mac app. The sales team stated very clearly that there was an app with a dedicated team. A few weeks after we paid for a year, we found out the Mac app is very, very buggy. I sent in several bug reports and waited. When I contact support about the bugs, they tell me they've discontinued the Mac app, there is no dedicated Mac app team, and I should just use the browser.
I tell them what the sales team had told me, and they just say they ‘understand my frustration.’ They won't bump up the issue to senior staff, and they won't give me an apology."
- Teamwork.com Review, Ari M.
* All plans are per user per month, billed annually.
Lytho Creative Workflow is a project management software solution built specifically for creative and marketing teams. Known for its digital asset management software, Europe-based Lytho recently added Creative Workflow products to cater to the needs of European brands and creative teams.
This versatile platform can be used for a variety of creative projects, such as marketing campaigns, website design, and product development. The company provides custom pricing options tailored to your needs.
Some of the key features of Lytho Creative Workflow for marketers include:
Pros: Users are happy with the level of customization the tool has and say the features are easy to use, making communication and collaboration among the team better. The tool also has praise for its workflow setup, proofing capabilities, and reporting features.
Cons: Some users think the learning curve is too steep and the implementation process is too given the overwhelming number of features that tool provides.
| Lytho Creative Workflow pros | Lytho Creative Workflow cons |
| Customization capabilities | Steep learning curve |
| Efficient workflow management | Long implementation process |
"The ability to customize at such a detailed level is incredible. Lytho is not an out-of-the-box product, which is critical. The time the implementation team takes to ensure every aspect of the system is set up to work how you need it to is remarkable. Our favorite part, though, is the ability to review proofs in the system while using the connector to work between our design programs. Every aspect of Lytho is saving us time."
- Lytho Creative Workflow Review, Amanda B.
"I'd say there are just so many features and tools that it takes a while to learn and train others on the process flows."
- Lytho Creative Workflow Review, Michael U.
Zoho Projects stands proud as one of the cheapest online project management software tools that’s suitable for both teams and marketing agencies. You can automate routine tasks and create personalized fields, layouts, statuses, and workflows to easily perform marketing work. Count on integration to be simple as well.
Take note of the essential features of Zoho Projects that marketers stand to gain:
Pros: Zoho Projects is well-received by users for its friendly, appealing interface and the customization it provides.
Cons: Users note the mobile application lacks several features and that some features may be difficult to locate for first-time users.
| Zoho Projects pros | Zoho Projects cons |
| Comprehensive feature set with robust task and resource management capabilities | Mobile app lacks full functionality |
| Affordable | Interface can be overwhelming for beginners |
"Zoho Projects is a project management software with a user-friendly interface, customizable project templates and workflows, collaboration tools, built-in time tracking, and reporting and analytics features. While it has limited integrations and a learning curve, it can still be a valuable tool for teams looking to collaborate and streamline their project management processes. In our span of usage of 1 year, it has performed well for us."
- Zoho Projects Review, Sachin S.
"The Zoho Projects mobile application is very summarized compared to the desktop version. I think it would be very useful to link more functions in it so you don't have to switch between one and another every time you need to perform a particular process."
- Zoho Projects Review, Carlos P.
* All plans are per user per month, billed annually.
Podio is yet another cloud-based work management tool that brings together all marketing conversations and processes into one platform. Podio has features like task management, file sharing, calendars, and communication tools to organize your campaigns.
Podio’s features support marketing teams and their efforts to clarify and refine their work processes with the following features:
Pros: Users are impressed by how easy it is to collaborate and keep track of their projects. Cons: Several users express dissatisfaction about the platform's slow response time. Its integrations might seem limited for a fast-growing marketing team.
| Podio pros | Podio cons |
| Seamless collaboration tool | Slow response time |
| Robust task management capabilities | Limited integrations for essential marketing needs |
| Custom integrations and automation | Restricted mobile app capabilities |
"It's very easy to use and allows oversight for all team members on what's happening. The system sends prompts and reminders for tasks that are due to keep everyone on track. You can literally just set it and not worry about forgetting it!"
- Podio Review, Emjae W.
"While it has a lot of integrations, ultimately, our company outgrew it. Its integrations are limited and don't expand to the areas that are essential for marketing."
- Podio Review, Sara M.
* All plans are per user per month, billed annually.
Nifty eases the burden of campaign management for marketing teams. It helps with visualizing campaign schedules, adding tasks, setting deadlines, and assigning members. In addition, all files and assets related to the marketing team can be kept under the files section for reference.
Features of Nifty’s that are particularly useful for marketing project management are:
Pros: Users appreciate its beginner-friendly user interface and file management capabilities. Several users also find its availability in languages like Spanish to be helpful. Cons: Dissatisfaction related to its UI, time tracking capabilities and team chat’s usability afflict several users. They also believe the tool has limited integration options.
| Nifty pros | Nifty cons |
| Beginner-friendly and easy to use | UI could be more modern and customizable |
| Native language support | Team chat and dashboard needs improvement |
| Reasonable pricing | Limited integrations |
"One of the best things about Nifty is that it combines all of the essential project management features into one software, making it easy for me to collaborate and stay organized with multiple teams/clients. The Kanban, List, and Timeline views allow for flexible task management, while the built-in discussion threads and document sharing capabilities make it easy to collaborate and share knowledge across teams.
Additionally, Nifty's integration with popular calendar platforms like Google and Microsoft Outlook makes scheduling tasks and meetings a breeze."
- Nifty Review, Osheen J.
"There doesn't seem to be a way to link tasks easily. While it is similar to Asana, there were some major differences – like being unable to have a task on multiple boards/projects. It's not easy to tell what is still being timed – it's a very small thing in the bottom left corner and more than once I've forgotten to stop a timer so it went on for days.
I feel like the UI could be a bit improved as well. It was so like Asana, but then as I started using it some things were more difficult to navigate."
- Nifty Review, Kassandra K.
* All plans are per month and billed annually. Nifty also has a separate pricing plan for teams with 1-5 members.
If you’re in a marketing agency or consultancy business, Scoro might be the option for you. While it looks pricey compared to other project management tools, the premium comes from the features it offers.
Scoro provides a unified platform to manage all aspects of a marketing agency’s business by consolidating essential functions such as project management, time tracking, collaboration, invoicing, and reporting into a single solution.
Marketing agencies find value in Scoro because of these helpful features:
Pros: Users greatly appreciate Scoro for its centralized platform that allows agencies to create, plan, and track projects, quotes, and bills in the same place.
Cons: Some users initially find a learning curve, particularly for users who are new to project management software. The pricing for Scoro gets a little high compared to some other project management solutions, which may be a challenge for small teams on a limited budget.
| Scoro pros | Scoro cons |
| Comprehensive project management tool | High price for small teams |
| Complete time tracking and billing capabilities | Difficult search functions that can slow down workflow |
| Track time spent on tasks and automatically generate accurate invoices | Takes time to learn all the features |
"Scoro is a robust project management software that is perfect for agencies. We got it because it consolidates information from quote to production to invoice, giving us visibility throughout. They have also continuously improved and added features and integrations to make it even better. It has exceeded our expectations."
- Scoro Review, Richard H.
"It's a bit pricey, in my opinion. Design and UX could be improved. More connectivity with other tools, for example, the connection with Google Calendar, is not well done."
- Scoro Review, Simone P.
* All plans are per user per month, billed annually.
As the name suggests, Project.co is a dedicated project management software that gives you a clear view of your team’s work to simplify collaboration. Its free forever plan has essential features that you might see in a more expensive project management tool. It’s also generous compared to the other plans, allowing 3 users, 10 projects, and 1GB of storage.
The other pricing plan of $8 per user per month is also great given there’s no additional payment for any advanced features like AI assistant or document proofing.
Following are some of the features of Project.co that marketing teams can use to their advantage:
Pros: Users like the fact that the tool is easy to navigate and provides robust communication and collaboration tools, time tracking, and flexible customization options. Users also appreciate the unique notes and embedding feature.
Cons: The tool has no major cons except the desire for a personal space for task management.
| Project.co pros | Project.co cons |
| Robust collaboration tool | Lack of personal user space for individual task management |
| Competitive pricing | Other task features could be improved |
"Simple, simple, quick. Managing projects is very easy because you only have a few correct options to handle normal tasks without many subtasks or complicated structures as with many other solutions. The ways to add notes, bullet points, task points, embed external resources, add tasks from a note are very powerful. Also the price is competitive."
- Project.co Review, Davide A.
"It would be a great help if tasks could be marked as done without opening the task. So you could update many tasks faster. It would be a big plus if you could export notes as PDF, for example. I miss a bit of a personal user area, where you could create tasks and notes for yourself separate from a specific project."
- Project.co Review, Christoph K.
* All plans are per user per month, billed annually.
Worksection fits in at agencies operating on an hourly model with a comprehensive set of features like a time-tracker, Gantt chart, or Kanban board. It enables teams to create projects, break them down into tasks, assign responsibilities, set deadlines, and monitor progress.
These tailor-made features support marketing agencies:
Pros: Users consider Worksection convenient and easy to use. They also tout the different functionality and the technical support.
Cons:Users cite issues with the lack of in-built messaging system and occasional slow loading.
| Worksection pros | Worksection cons |
| User-friendly interface | No messaging feature |
| Great technical and customer support | Slow loading |
"It is very convenient to visualize project tasks thanks to various viewing methods. Previously, I really missed automatic reminders about deadlines, clear distribution of tasks for the team and conducting dialogue in one place. Thanks to the use of Worksection, it has become much more convenient: the number of problematic untracked tasks has decreased, as has the number of routine email correspondence."
- Worksection Review, Yuliya D.For one thing, I've noticed that the platform can be a bit slow to load at times, especially when working with larger projects or teams. This can be frustrating when I'm trying to quickly access important information or update project details."
- Worksection Review, Dmitry B.
* All plans are on per month basis.
Paymo works well for marketing agencies and teams working with a large number of external clients. Compared to other tools, it stands out is its specific focus on the time tracking, billing, and expenses side of projects.
The pricing of its starter and small office plans sounds reasonable for small businesses vis-à-vis available features. Plus, Paymo comes in 22 languages.
Shared below are the unique features of Paymo that’ll be of interest to marketers: <
Pros: Users greatly benefit from its time tracking and billing feature and highlight great support from its team.
Cons: The mobile app experience leaves users unsatisfied because it’s confusing and hard to work with.
| Paymo pros | Paymo cons |
| Full time tracking, billing, and invoicing features with project management | Poor mobile app experience |
"I like the way Paymo has been designed. With its straightforward menu sidebar, it's easy to access everything your business needs quickly and easily.
From adding users to creating tasks in the 'Project’ tab for members within my organization or working with accounting by invoicing expenses, inputting estimates, and making one-off payments, I no longer have any problems keeping track of finances, either, as there are fantastic support systems set up that allow me to migrate from free plans to larger ones depending on what works best for my growing business – amazing!"
- Paymo Review, Jamie Lee J.
"The mobile application on my iOS doesn't encompass all features that are on cloud apps."
- Paymo Review, Angel G.
* All plans are per user per month, billed annually.
ProProfs Project makes it easy for marketers to manage all their campaigns in one place. Create tasks, assign responsibilities, set deadlines, track time spent on tasks, and visualize project timelines through Gantt charts.
The software also allows for document sharing, team communication, and progress tracking, making it a comprehensive solution for managing projects and promoting efficient teamwork.
Below are the key features of ProProfsProject:
Pros: Users like its interactive dashboards and note it helps manage multiple campaigns easily.
Cons: Several users say the automation features and reporting capabilities should be improved.
| ProProf Project pros | ProProfs Project cons |
| Project management capabilities | Reporting capabilities need improvement |
| Instant notifications on task updates | Limited automation |
“ProProfs Project offers excellent features for team collaboration. Our team can exchange feedback via task comments, which makes it so easy to track feedback. Also, its real-time notifications ensure that my team leads are up-to-date with project progress on the go.”
- ProProfs Project Review, Kapil T.
“The tool doesn’t offer automation features. Having these features would really enable me to offload quite a few of my tasks so that I can give dedicated attention to more important tasks."
- ProProfs Project Review, Archi G.
Float is a popular choice for project management among in-house marketing teams and agencies alike. It helps with project planning, budgeting, resource allocation, scheduling, and time tracking. You can add milestones, track time spent on projects, and see your team’s schedule to assign tasks accordingly. With these features, Float becomes more like a resource management and scheduling tool that marketing teams find useful.
Float offers a 30-day trial, and it has a fair pricing plan that’s suitable for small businesses.
Marketers can rely on Float for:
Pros: Users compliment the visibility Float provides about completed and pending tasks as well as the people associated with those activities. The color coding also makes the dashboard visually appealing.
Cons: Several users note When the interface has to deal with multiple tasks, consumers experience drawbacks related to its interface, as well as occasional crashes. Because there’s no time tracker, you’ll have to enter that info manually.
| Float pros | Float cons |
| Easy to use | Clunky UI and limited integrations |
| Colour coding for projects | Manual time tracking is burdensome |
“The ability to schedule and log hours per specific client is essential for proper time management and for ensuring that clients aren't over- or under-serviced. The interface is easy to navigate, and the color scheme makes it really easy to distinguish tasks. I really like being able to move tasks around simply by clicking and dragging. Overall, an easy-to-use interface that has become essential to my agency.”
- Float Review, Christopher H.
“When multiple people have many smaller tasks in their diary, it can make the overall interface look messy and confusing at a glance. This makes it harder to read and plan.”
- Float Review, Felix B.
* All plans are per user per month, billed annually.
What do digital marketing, search engine optimization (SEO), social media marketing, product marketing, email marketing, branding, and content marketing have in common? They all require planning, whether in B2C or B2B. And marketing project management helps with the process.
Project management is a systematic approach organizations put into practice in order to achieve specific goals within defined constraints by planning, executing, monitoring, and controlling tasks and activities. In the realm of marketing, project management plays a pivotal role in orchestrating campaigns, strategies, and initiatives to meaningfully engage target audiences.
Marketing project management is the process of planning and overseeing all aspects of a marketing campaign or project. It’s used to set goals, define tasks, assign resources, track progress, and ensure the project is completed on time and within budget.
The same project management principles applied across industries are carried out in marketing. It involves the following steps:
In today's competitive marketing landscape, project management is essential for ensuring that marketing campaigns are executed efficiently, effectively, and on time. It helps:
Each of the numerous project management software options available has its own strengths and weaknesses. It’s important to consider certain factors before taking a call. Here are a few questions that’ll help you make a choice.
Answer these questions to narrow down which options from our list fit your needs. You can try free trials or free versions of the tools if available and make your decision from there.
Once you have a project management software for your marketing team, it’s important to use it effectively. Follow these tips for help along the way.
If you have any problems with the tool or need a hand navigating the project management system, talk to the vendor and get it resolved to avoid any bottlenecks in your workflow.
Marketing project management software is software designed to help teams plan, execute, and track their projects efficiently. It provides features like task management, collaboration tools, timeline visualization, resource allocation, and reporting specifically tailored to the needs of marketing campaigns and projects.
Yes. Marketing projects often involve multiple tasks, stakeholders, and deadlines. Project management methodologies and software help organize these complex processes, ensuring efficient communication, tracking progress, managing resources, and staying on top of deadlines. This leads to higher chances of successful campaign execution.
Smartsheet, Asana, monday.com, ClickUp, Wrike, Trello, Airtable, Notion, Basecamp, and Quickbase.
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