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I came across digital signage at my home airport some years ago.
A 4-foot independent screen televising airport commercials greeted me as I walked into the arrival lounge. The first experience intrigued me to explore how digital signage software works in the advertisement industry. Being a part of a marketing crew myself, the struggle of investing in the right paid out-of-home (OOH) campaigns, optimizing commercials for the right hardware resolution, and generating creative ad copies were the common problems highlighted during daily scrums.
This curiosity led me to experiment with the best digital signage software to create professional banners and flyers with intuitive graphics and visuals to build marketing engagement with my audience.
Whether you're displaying outside billboards and screens or creating explicit product catalogs, the best digital signage software has a repository of marketing assets that boost your business's digital advertisement campaigns.
By experimenting with over 40+ digital signage platforms, I put together the 7 best digital signage systems that proved to be the most time-efficient, budget-friendly, and relatively easy to engage potential customers.
In addition to my evaluation, these platforms have been rated as top leaders in G2 and rank consistently high for usability, customer satisfaction, and market relevance in 2025.
*These collaboration tools are top-rated in their category, according to G2 Grid Reports. I have also added their monthly pricing to make the comparison easier.
Whether it is building quirky captions, inducing new gamified elements, including RSS feeds, or personalizing videos to showcase real-life scenarios, here is my take on the top seven digital signage software for sales and marketing teams.
These digital signage software surpassed my expectations as they offered a variety of custom controls, personalized playlist options, design avatars, and video marketing features, making signage so effortless and simple. Be it initializing gamification, brand activation slogans, or product lifecycle journeys, each one of these tools sets a benchmark in modernizing ad campaigns and integrating cutting-edge media features to set new marketing standards.
While some tools offer personalized screen players, I could easily integrate compatible multimedia like audio and video creation and recording with others to elevate brand campaigns. To know which digital signage platform is the right investment for you, I have tried to combine the best features, pros and cons, and real-time reviews of each of these 7 platforms to give my unbiased opinion and help you make an informed decision.
After working and spending half a decade in the creative industry, It took me some time to understand the workings of digital signage platforms and familiarize myself with the right way to secure more customer conversions.
These tools made building and personalizing video campaigns a breeze. They provided a slew of custom advertising controls, word art generation, and smooth playback transitions to start my marketing strategy correctly. Now that I feel pretty up-to-speed and confident using these tools, returning to traditional marketing methods is hard.
Because I explored these digital signage platforms, I now feel that these solutions fit brands looking to televise informative video clips, livestream podcasts, or reviews without putting too much pressure on content writers.
Let me take you on this experimental journey of analyzing and evaluating 7 best digital signage software for sales and marketing workflows.
I spent weeks trying and testing digital signage platforms regarding ease of use, budget, relevance, market presence, customer satisfaction, and real-time user reviews. I also teamed up with market research analysts and customer success representatives to bring you an unfiltered and unbiased software list. Further, I also used artificial intelligence to sift through the reviews and prioritized genuine and authentic sentiments as levers that make the best digital signage software. On top of that, I checked G2 grid reports to see how these software systems compare against one another. All the solutions in this list have gone through these steps of research and evaluation.
During my analysis, I figured that a business needs to be mindful of the message it’d like to deliver via digital signage and that a trial run of creative is mandatory before live streaming or publishing it.
I tried to consider all these factors while conducting software research. During the same process, I tried to identify which parameters are non-negotiable when shortlisting digital signage software.
My take on must-have parameters of digital signage software
I won’t advise jumping into analyzing and booking for custom demo right away for any business. As a prerequisite, pen down the business goals, resources, and budget constraints before delving into this list.
Before exploring these solutions, review these custom parameters that should be included in your preferences. After experimenting with multiple digital signage software, I am certain these parameters would elevate and refine your brand art and message to build customer engagement.
To support my research on digital signage software, I took a large testing dataset of around 40+ digital signage platforms and explored each one to its full potential. Out of 40 platforms, I narrowed my list down to the top 7 digital signage software that offers the best of everything.
The list below contains genuine user reviews of digital signage software. It’s important to note that vendors offering a free trial are also considered free in this context.
To be included in this category, a solution must:
*This data was pulled from G2 in 2025. Some reviews may have been edited for clarity.
Yodeck is an agile digital signage and gamification platform that offers multi-screen support and an exhaustive template repository to produce illustrative advertisements.
What stood out to me most was its clean and sleek user interface and diverse content management features to get any commercial up and running in minutes.
The tool is simple to configure and offers content creation, modification, and editing options for sales and marketing teams. It also facilitates task updates, email alerts, and reminders to update a certain stakeholder or team member about a missing content element. I could set a timer and schedule the ad to go live at a later time and date completely remotely. It was easy for me to control the ad screens' backend regardless of location.
I created a couple of ad banners for event promotions, collaborations, display ads, workplace seminars, and below-the-line advertisements, and the process couldn't have been smoother. The multi-screen controls can display the right commercial or media at the right time to consumers. I have even made updates from my phone during a meeting to shift or adjust graphics—it’s that easy.
Another feature I can’t stop appreciating is the integration with Canva and Google Workspace to sync slideshows. Pulling in designs or presentations and arranging them on the big screen is seamless. These integrations allow different stakeholders from brand, design, and creative teams to access important brand media and visuals and organize ad screens in a timely manner.
While Yodeck provides good content automation features, I found the navigation confusing. It took me a lot of time to access and enable content configuration controls to set automatic content updates in advance. It also was cumbersome to get in touch with customer support to enable or disable modules,
Also, the API backend was clunky, which made it difficult to initiate app calls to different platforms. If you rely heavily on third-party tools or your personal computer to upload documents or images, you need more patience with the platform.
While Yodesk's email escalation support was prompt and responsive, customer success teams took great turnarounds to resolve tickets that delayed our creative workflows and impacted our content quality.
"What I love most about Yodeck is how easy it is to use and how professional the results look. It has made managing digital displays in my café a breeze. The templates are modern and versatile, and the ability to customize them adds a personal touch. Plus, the scheduling tools save me so much time!”
- Yodeck Review, Dumitru A.
“The platform can occasionally be slow to load or update content, especially when dealing with larger media files. We’ve also experienced minor syncing issues across multiple screens. Additionally, while the system is highly customizable, there’s a bit of a learning curve when using some of the more advanced features. Despite these minor setbacks, Yodeck remains a solid choice for digital signage.”
- YoDeck Review, Tamas S.
If you wish to refresh your customers' experience, check out 3D modeling software to design responsive product sketches and prototypes and try something unique.
With OptiSigns, I could easily import media files from a content management system, access web scripting tools, and schedule and stream content across various social media platforms like Instagram, Facebook, and X with just a few clicks. I was in awe of the ease of accessibility and depth of digital signage functionality, which checked all the boxes.
OptiSign’s user interface is comprehensive and intuitive, and I could find everything I sought. It also offered a multi-screen setup, so I didn’t have to fumble through the visuals or graphics and replace them with new ones. The content management system was robust but simple—I could upload images, text, audio, and video and even integrate live feeds with just a few clicks.
Another standout was the platform’s compatibility. It integrated seamlessly with live wire devices like radio, TV, media players, home laptops, and home theaters. Plus, the content looked sharp and clear on the final screen.
While no one can beat OptiSigns in creating an audience impression, I struggled to set up content schedules for new time zones. If I am remotely managing a content device In Prague, I need to set a European standard time zone and sync it with the Central Time Zone for the device to trigger content at the scheduled time. It was also pretty confusing to manage multiple content devices on one dashboard and there was an absence of project collaboration features and real-time email updates.
The Optisigns trial period is only 14 days, which feels a bit short for exploring and mastering all the features. If you take your time evaluating tools, you might feel you have less time to explore.
Lastly, their technical support team must be quicker, more understanding, and resolve tickets within a specific time frame. While I didn’t face any major implementation issues with the platform, the response times were slow whenever I had an issue.
“We signed up for Optisigns for a single monitor in our lobby to display info to our staff and clients. After much research, we used the trial to see how it worked and if we wanted to move forward. It was great! I love to use templates that have almost anything you could need a sign for, and it's even easier to just upload our own sign. The connection was easy. We went with the dongle on the TV, and it was great. It is also wonderful that it can turn on and off by itself. Like the mobile access as well. Nice to be able to make minor changes while out of the office.”
- OptiSigns Review, Sabrina H.
“Although the software seems to offer scheduling options for the slides, neither I nor our activities coordinator could figure out how to use it. It either just didn't work or disabled all the slides at the same time. We ended up just giving up. Maybe when I have a free day, I will try again, but right now, we have to manually go in and disable a slide when we don't want it showing anymore, which can be a hassle over holiday weekends/days you're not working.”
- OptiSigns Review, Dominic Y.
Build a comprehensive content plan and organize your media into slides with presentation software to set an ideal content pipeline and prep up your video marketing strategy with intelligent planning.
Rise Vision Digital Signage provides cloud-based digital signage services to manage, administer, and schedule live commercials. What stood apart to me was the seamless remote administration and authentication services and multi-screen players, which allowed me to ideate, develop, and display ad content in an attractive canvas.
The best thing about Rise Vision Digital Signage is that you can custom control multimedia from a single dashboard. Be it audio playback, video controls, or image plugins, you can personalize your signage depending on your industry. You can also set content previews and share them with departmental stakeholders to get unanimous approval before televising the advertisement.
Another thing to mention is the exhaustive repository of pre-designed templates. Whether launching a product, announcing a release, or developing eye-catching visuals, you can select any template and are ready.
While experimenting with this tool, I came across the template library. It hosts pre-defined templates for educational institutions that enable them to design new flyers and banners. As you design a creative, you just need to schedule it for a date and time and forget about it.
While you can develop creative data visualizations with this tool, not every industry professional would find their interest. I wish more design and product editing options were available to highlight your products' unique propositions. Another issue I faced was aligning the image size to fit a particular screen. The misalignment of multimedia with screen players resulted in a shaky final commercial.
Lastly, it was hard to share files across multiple content devices. For example, if you work with Apple TVs, you won’t be able to air the commercial or signage due to platform incompatibility.
It was very plug-and-play. We bought pre-configured players. Getting up and running was easy, and the website was intuitive. We had to do very little reading to figure out how things worked. We like the tier structure provided via their company and sub-companies concept. It is a way to allow some people control over a limited number of displays, with others having control over displays across multiple groups. This key feature caused us to choose Rise over other products.”
- Rise Vision Digital Signage Review, Stephen H.
"Although there are many pre-made slides you can edit easily, creating your own slide from scratch can be daunting. Especially for someone who is less IT-inclined like myself. Besides this, we have not found any negatives to choosing RiseVision.”
- Rise Vision Digital Signage Review, Doug S.
Craft new designs in pencil and paper format using the best drawing software and empathize with your consumers' challenges to improve your brand awareness.
When developing multi-industry product commercials and launches, I found Atmosphere TV provided the most relevant variety of content programming and scheduling tools.
Whether managing a content delivery network, streamlining with TV operators, or adding gamification to ads, Atmosphere TV was able to comply with all my requests. I could easily add diverse types of multimedia content and distribute media content on different platforms. It also offers screen grouping and multi-product unification to combine various aspects of product features on one screen. Needless to say, Atmosphere TV makes the process of developing new and trendy advertisements extremely easy and seamless.
I could create and schedule custom ads for my business directly through the platform. The ad creation tools were simple to use, making it easy to promote the latest offers, events, or webinars.
Atmosphere TV is a great option for production companies that are strict about their budgets. It allows users to access great content without paying monthly subscription fees.
While the tool caters to diverse content types and networks, I didn’t like the template layouts and content programming. I wish I had more control over customizing content types or content schedules. I felt the tool wasn’t stacked with basic content types that can impact user experience.
I also struggled to sync the digital signage platform with a compatible hardware device. While their device is generally reliable, I’ve heard (and experienced) delays in shipping replacements or new units.
In last, I also struggled with finding account controls. It was hard to manage custom controls, navigating settings or designing menus.
"We love the options of shows and programming already made for specific venues. It is also a game changer for putting sponsors on ads or adding your own personalized videos to tv's so all can see. This is useful for our member base because they can see what we have going on at the center and up to date on festivities. Customer support is excellent and always so quick to respond if there are ever issues, which is rarely. The installation was straightforward, and I contacted a representative to help install it. Using the program is very simple and easy.”
- Atmosphere TV Review, Alyssa W.
"I would like to see more controls over how the marketing side of using Atmosphere TV in our business works. You can add pictures and videos which is great, but being able to "weight" certain content so that it is shown more or less than other content. As well as the ability to schedule time frames for certain materials in advertisements.”
- Atmosphere TV Review, William B.
Samsung VXT is an omni-streaming digital signage platform that allows me and my team members to manage, schedule, and upload ad creatives from diverse locations.
Unlike other digital signage software, I substantiated my product designs with recent product releases and creative briefs and integrated the edits in real-time on a live branding platform. This meant that if a signage screen was wiring a product ad, it would change to display the latest information in real-time. Whether audio, video, or text, the platform supports multiple content formats and screen transitions to maintain the relevance of new marketing campaigns.
I heaved a sigh of relief when all my previous undone drafts were stored safely in the content repository, and I could pull any of them and start working on them. If you wish to edit any of your media files, you can select the “media editor” feature. Editing and refining designs saved me time and improved the quality of ad storytelling.
Even though Samsung VXT was great for customization and content personalization, it was missing a community hub. In case of doubt or confusion, I couldn’t submit my question or query and discuss it with any other app user who had the same experience previously.
I also struggled to navigate the platform's core content management features. A prior training curve is imperative to mastering its workings. You cannot wire any advertisement or schedule display outside the platform's supported regions.
"The most satisfying aspect of this system is the high compatibility with the hardware. With just a few simple steps, the content is well displayed on the screen. I would say VXT is well-designed and flawless.”
- Samsung VXT Review, Youngjik C.
"IT would be easier to have the payment and content platforms under the same website.”
- Samsung VXT Review, Henry M.
If you ask me the best app for scheduling employee events and improving work coordination, Zoom Workplace will be my answer. Zoom Workplace is an all-in-one e-signage and productivity app that schedules events, webinars, brand campaigns, event coordination, loyalty programs, and endorsements.
I have been hooked on Zoom Workplace for as long as I have been appointed to several companies. It manages and coordinates content calendars for live and virtual events, and it also offers multi-user access and project collaboration options to organize and manage pipelines accurately.
Be it video conferencing, e-learning, summits, or all-hands, Zoom Workplaces sets a benchmark by providing an exhaustive array of features like live preview, speaker email templates, presentation templates, screen recording, video meets, and AI content optimization to bridge the gap between virtual and real environments.
One gripe I had was the persistent internet disturbances and software lags during an active virtual conference. Issues like occasional microphone glitches, bandwidth dependency, and frequent app logouts have also been a cause of concern.
Another thing that throws me off the cliff is the untimely system updates during active meetings. This is not just me; it is a persistent issue that businesses face irrespective of the quality and speed of their network server.
I also found that it lacks actual digital signage and content management features. The template library also ran out of options, and I had to repeat templates to design new assets.
One thing that I would have loved to see is more event customization options. Imagine having AI take live notes during an active call or session. But until now, it can only generate end-of-session summaries. If you are in a low-connectivity area, there is a high risk that your team members won’t hear you completely.
"What I like most about Zoom is that it allows me to run my business completely. Initially, it is an easy-to-use tool. The background of my room is not very pleasant, but thanks to Zoom, I can place a fake background that allows me to conduct interviews regardless of how my house looks. I love that it allows me to record, so I can conduct conferences, masterclasses, and interviews with my clients and then transcribe them, thanks to its smart transcription tool. I use it very frequently, almost daily.”
- Zoom Workplace Review, Jesus M.
"On the downside, Zoom can sometimes be resource-heavy, especially on older devices, which causes occasional lag or crashes. Additionally, the security features—though improved—require a bit of extra setup to ensure all meetings are fully protected. Overall, Zoom Workplace is an excellent solution for improving communication and collaboration, allowing us to stay connected and productive no matter where we are.”
- Zoom Workplace Review, Matt C.
Raydiant is a digital-first, cloud-based signage management platform that provides end-to-end e-commerce services, app marketplaces, and high-data security features for you and your teams.
If you have digital or interactive laser menus to manage, this tool should ideally be on your top list. It is an extremely user-friendly tool that enables remote screen and content management to display creative visuals across your brick-and-mortar storefronts or online website.
I was also pumped with the content layout options for design purposes. The layout options are versatile enough for most use cases, whether you are running digital menu boards, announcements, or promotions. You can also schedule content popups remotely and manage the creative copies from anywhere.
That said, I specifically liked Raydiant’s integration with Toast, an SEO plugin platform that optimizes content for the right search keywords to improve audience engagement.
I had quite a few fallbacks with Raydiant, as it doesn’t live up to the expectations of the premium plan. Even if a user upgrades, it doesn’t provide video conferencing options to strengthen internal team communication.
Sure, Raydiant does a lot, but there is always room for improvement. I noticed there is room to expand product functionality, and that’s where the premium expectations come in.
I’d love it if they offered screen grouping, real-time updates on video clips, or multi-user access as built-in features. It is not a deal breaker for me, but it will be one for enterprise businesses.
There is also cost. While Raydiant offers great value, I found the pricing is steep compared to other digital signage platforms like OptiSign or Yodeck. If you are looking for less uptime, advanced custom control, a higher user limit, or extra graphic design support, you might want to increase your budget.
"As an apartment search engine company, when customers come to Apartment Genie, we can display all of the properties we list in the Northern Nevada area! It's a great way to showcase each property from every available floor plan and what amenities they have on-site. It makes the experience so much better, especially for those that like to see where they want to live.”
- Raydiant Review, Jim B.
“Competition has caught up. We are migrating 20 locations to Opti-Signs which offers the exact same features we need for $10 per month per device. We gave Raydiant the option of keeping our business; however, they are still twice the price and demanded a 3-year contract.”
- Raydiant Review, Gary T.
Most digital signage software offers content management systems, a drag-and-drop editor, a source editor, pre-defined template libraries, AI content optimization, and multimedia support (image, audio, and video) for smooth transition. Many solutions also offer media customization, as users can upload their own media and add it to the digital signage footage.
Yes, leading digital signage solutions support remote multi-screen management. They provide centralized cloud-based dashboards to monitor and update content remotely, and the changes are reflected on the front end in real time.
Digital signage software is compatible with ERP systems and helps departmental stakeholders collaborate on common projects. It also integrates with lead generation, marketing automation, CRM, and data analytics solutions to digitize end-to-end consumer journeys.
Yes, digital signage is executed on multiple hardware devices and different versions of operating systems, such as macOS, Windows, Linux, and Unix. The software submits an access request to pair with a content device (like a TV or media player), allowing users to live stream commercials or advertisements.
Robust payroll software automates employee pay on scheduled dates while maintaining decorum with tax agencies to cut costs.
Yes, digital signage software has custom analytics reporting that showcases metrics for audience engagement, content performance, and hardware uptime. Users can even customize or download these reports to share with team members.
Digital signage usually costs more and is aired on high-resolution platforms like a TV projector or a billboard screen. However, LED signage costs less, even for large screens, as it offers lower screen quality and resolution.
Whether you are a newbie or already working with digital signage, having a prior list of your marketing goals, budget, and resources is crucial to making any decision. While the above software has the caliber to build the best product experience, I still feel there are missing pieces of this puzzle.
Having a prior context of your product and target market is the building block of shortlisting the right digital signage solution. As I created a myriad of different creatives, the actual ad creation workflow requires various approvals of peers and stakeholders who also have a say in software decision-making.
As you continue your software research and scour true and reliable platforms, this software roundup of digital signage software is always open and available for informed decision making.
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