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Stephen Hoops

Stephen Hoops is a former Sr. Content Marketing Specialist at G2. He focused on creating content that helps tech industry sales professionals and B2B SaaS marketers find success with G2 products such as Buyer Intent, Review Generation, and more. After receiving his B.A. in Journalism from West Virginia University in 2013, he has helped countless B2B brands reach new highs through content creation and SEO. When not nerding out about the artistry behind well-written copy, Stephen can be found info-dumping about homemade cocktails, Italian cuisine, and why vinyl is the superior physical medium for music.

GTM Innovators

Chris Hays’ 4 Tips for Nailing Personalization at Scale

There’s one word you’ve heard as of late in the tech industry: efficiency.

GTM Innovators

Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls

It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...

GTM Innovators

Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment

You’ve heard it time and again: aligning sales and marketing is pretty important.

GTM Innovators

Why Sangram Vajre Thinks These 2 GTM Motions Are Underrated

The world as we know it is changing in front of our eyes.


How to Make Reviews Actionable: A Guide to Delighting Customers

Never underestimate the power of acknowledgment.


How G2 Gives Continues to Make a Difference

Optimism and hope are two of the most powerful qualities humans possess.


The Modern G2 Review Form: How Our Design Changes Benefit You

Buckle up, Speed Racer. The software world moves so fast that it’ll make your head spin.


G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Each of us has a story to tell. Milestones are just one small part of ours.


Why the G2 + Slack Integration Is a Must-Have for Revenue Teams

There’s nothing quite as satisfying as a cold drink on a sweltering summer day.

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