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Stephen Hoops

Stephen Hoops is a former Sr. Content Marketing Specialist at G2. He focused on creating content that helps tech industry sales professionals and B2B SaaS marketers find success with G2 products such as Buyer Intent, Review Generation, and more. After receiving his B.A. in Journalism from West Virginia University in 2013, he has helped countless B2B brands reach new highs through content creation and SEO. When not nerding out about the artistry behind well-written copy, Stephen can be found info-dumping about homemade cocktails, Italian cuisine, and why vinyl is the superior physical medium for music.

Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls

GTM Innovators

Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls

It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...

Stephen Hoops photo by Stephen Hoops
Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment

GTM Innovators

Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment

You’ve heard it time and again: aligning sales and marketing is pretty important.

Stephen Hoops photo by Stephen Hoops
Why Sangram Vajre Thinks These 2 GTM Motions Are Underrated

GTM Innovators

Why Sangram Vajre Thinks These 2 GTM Motions Are Underrated

The world as we know it is changing in front of our eyes.

Stephen Hoops photo by Stephen Hoops
How G2 Gives Continues to Make a Difference

Marketing

How G2 Gives Continues to Make a Difference

Optimism and hope are two of the most powerful qualities humans possess.

Stephen Hoops photo by Stephen Hoops
The Modern G2 Review Form: How Our Design Changes Benefit You

Marketing

The Modern G2 Review Form: How Our Design Changes Benefit You

Buckle up, Speed Racer. The software world moves so fast that it’ll make your head spin.

Stephen Hoops photo by Stephen Hoops
G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Marketing

G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Each of us has a story to tell. Milestones are just one small part of ours.

Stephen Hoops photo by Stephen Hoops
Why the G2 + Slack Integration Is a Must-Have for Revenue Teams

Sales

Why the G2 + Slack Integration Is a Must-Have for Revenue Teams

There’s nothing quite as satisfying as a cold drink on a sweltering summer day.

Stephen Hoops photo by Stephen Hoops
Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse

Marketing

Driving Customer Advocacy with G2: A Masterclass from Katlin Hess & Emily Malis Greathouse

The voice of the customer is indispensable when your product is outstanding.

Stephen Hoops photo by Stephen Hoops
The Evolution of Competitive Intelligence in SaaS

Marketing

The Evolution of Competitive Intelligence in SaaS

Competition is one of the critical components of life on Earth.

Stephen Hoops photo by Stephen Hoops

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