There’s nothing quite as satisfying as a cold drink on a sweltering summer day.
Imagine you’re a child and the weather’s hot. You’ve got some crisp dollar bills burning a hole in your pocket. The moment you hear an ice cream truck’s jingle around the corner, you know just what to do with your cash.
You may get excited at the idea of a delicious treat any other day, but the heat makes this feel different. Wiping the sweat from your forehead, you step up to order your favorite frozen treat, and it just hits differently at that moment when you take your first taste.
What makes this example special is also the magic ingredient in sales: timing. Future customers want to buy from you in the moments when they need you most or when you’re fresh on their minds.
The G2 Buyer Intent and Slack integration marries pertinent buyer behavior data with perfect timing. Read on to learn how this new integration can help sales and customer success teams have impeccable timing to capitalize on opportunities faster.
From longer sales cycles to expanding buying committees, B2B software sales is only getting more challenging. Efficiency, trust, and resolve are keys to winning over buyers.
of companies have buying committees that influence buying decisions.
Source: 2022 G2 Buyer Behavior Report
Even if you’re consistently following up and you’re doing it quickly, it might still not be enough to close more deals.
Recency and brand awareness play a big part in a customer’s buying journey. Finding an edge will set you apart from competitors and make more of an impact on each touchpoint your prospects have with your company.
Couple the difficulty of B2B software selling with the likelihood that companies will face ever-shrinking marketing budgets soon.
Marketing and sales teams have to do more with less in the near future. The good news is that the accuracy and value provided by intent data make it an exceptional solution to gaining a unique edge.
Specifically, G2 Buyer Intent harnesses the power of behavior signals from active users on the world’s largest B2B software marketplace. Depending on a signal’s context, you can use its insight to understand how prospects use G2 to research your or your competitor’s offerings.
Suggested reading: Learn how to get intent data in front of your revenue teams with The Buyer Intent Playbook.
Using this second-party intent data from G2 in conjunction with other data types can help your team devise a strategy for engaging prospects, upselling customers, triggering automated marketing campaigns, or creating custom content assets.
But to take this a step further, what if customer-facing teams could act on intent data at precise moments when your brand is fresh on a buyer’s mind?
Like so many things that have changed how we do business in a post-pandemic world, business instant messaging software has become an irreplaceable solution for how teams communicate. As one of the most well-known offerings out there, it’s easy to see why Slack is used by so many companies worldwide.
Slack has countless apps and integrations that give users more choices to empower their teams. We’re proud to announce this integration, which immediately makes G2 Buyer Intent data actionable for Slack users.
After activating the integration, mutual customers of G2 Buyer Intent and Slack can select specific ideal customer profile (ICP) characteristics to trigger automatic notifications for their best-fit prospects, delivered to Slack channels.
Specific accounts, companies in a given region, or even companies in a particular buying stage are tracked on G2. When software buyers commit relevant in-market actions on G2, these notifications are sent via public Slack channels each hour. Members of these channels can then collaborate to plot the next logical step for each given opportunity.
For example, here’s what a notification using this integration might look like at your organization:
The notification above shows a target account that has viewed a company’s product profile and category. Other filters are available to surface insights, and here are a few use cases to consider.
For those who already employ a workaround using productivity bots or business automation software in Slack, this integration will save hours in implementation time and offer greater flexibility in configuring these notifications.
In combination with real-time notifications when users leave a new review on G2, your sales, customer success, and marketing teams will get a ton of value from integrating Slack with G2 Buyer Intent and G2 Reviews.
The setup for this integration is simple. Here’s what to expect:
There’s a reason the best athletic organizations are so successful. Teams set themselves up to win titles when they know their plays backward and forward.
Consider these best practices to get you started with this exciting, new integration:
As much as sales teams will get out of this new integration, intent data is only good when you know what to do with it. With a rigorous and calculated process for operationalizing your intent data, the sky’s the limit.
But don’t let perfection get in the way of launching an intent data strategy. In the case of acting on G2 Buyer Intent signals, this integration is an excellent way to get teams on the intent data bandwagon.
Engage your prospects and customers at the most critical moments. Activate the G2 + Slack integration today to empower your sales teams to act on G2 Buyer Intent signals as they happen.
When it comes to data, less is more, right?
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by Stephen Hoops
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