40 Must-Read Twitter Statistics in 2020

Table of Contents

Twitter user growth rate
Twitter advertising
Twitter revenue
Twitter send rate

<p><span>Twitter has come a long way since its launch back in March 2006.</span></p>  <p>The <a href="https://www.g2.com/categories/social-media-suites" rel="noopener" target="_blank">popular social media platform </a>is the go-to spot online for real-time news, memes, and information that connects people to all over the world to each other.</p> <p>Initially, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams were going to call the app “status,” but after going through a dictionary, the meaning of the word is “to give a call consisting of repeated light tremulous sounds” which is what the app would do every time you got a tweet.</p> <p>Twitter was originally created as an SMS text platform, but little did Dorsey, Glass, Stone, and Williams know, it grew into much more than that. In 2020, Twitter is still considered one of the top social media platforms globally.</p> <h2>Twitter statistics in 2020</h2> <p>Twitter is growing at an incredible rate - it's on track to becoming one of the largest social media platforms on the market through the coming year. Throw in a handful of famous celebrities and social media influencers and you have an unstoppable social network. As the platform as expanded, brands have leveraged this new medium as a way to build a following and grow their own audiences.</p> <p>Read up on these Twitter stats to get an even better idea of exactly how much impact the social media giant really has.</p> <h3>Twitter user demographics</h3> <ul> <li>Twitter Monthly Active Users (MAU) International is 262 million for Q1 2019 which is a three percent increase in MAUs over the previous quarter with was 255 million active international users. (<a href="https://zephoria.com/twitter-statistics-top-ten/" rel="noopener" target="_blank">Zephoria</a>, 2019)</li> <li>40% of Twitter's user base is made up of people between the ages of 18-29. (<a href="https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/" rel="nofollow noopener" target="_blank">Statista</a>, 2018)</li> <li>27% of Twitter’s user base is made up of 30-49 year olds. (<a href="https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/" rel="nofollow noopener" target="_blank">Statista</a>, 2018)</li> <li>Only 19% of people in the U.S between the ages of 40-64 use Twitter. (<a href="https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/" rel="nofollow noopener" target="_blank">Statista</a>, 2018)</li> <li>The remaining 8% of Twitter's user base falls into the age group 65+. (<a href="https://www.statista.com/statistics/265647/share-of-us-internet-users-who-use-twitter-by-age-group/" rel="nofollow noopener" target="_blank">Statista</a>, 2018)</li> <li>In 2017, 53% of Twitter users were male. (<a href="https://www.statista.com/statistics/678794/united-states-twitter-gender-distribution/" rel="nofollow noopener" target="_blank">Statista</a>, 2017)</li> <li>In 2017, 47% of Twitter users were women. (<a href="https://www.statista.com/statistics/678794/united-states-twitter-gender-distribution/" rel="nofollow noopener" target="_blank">Statista</a>, 2017)</li> <li>24% of all internet male users use Twitter, whereas 21% of All Internet Female users use Twitter. (<a href="http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/#twitter" rel="nofollow noopener" target="_blank">Pewinternet</a>, 2015)</li> <li>Over 79% of Twitter users reside outside of the U.S. (<a href="https://s22.q4cdn.com/826641620/files/doc_presentations/2018/Q3-2018-Slide-Presentation.pdf" rel="nofollow noopener" target="_blank">S22.q4cdn</a>, 2018)</li> <li>Since Twitter’s launch in 2006, 1.3 billion accounts have been created. (<a href="https://www.brandwatch.com/blog/twitter-stats-and-statistics/" rel="nofollow noopener" target="_blank">Brandwatch</a>, 2019)</li> <li>Every month, Twitter has 500 million people visit the site without logging in. (<a href="https://blog.twitter.com/marketing/en_us/a/2015/testing-promoted-tweets-on-our-logged-out-experience.html" rel="nofollow noopener" target="_blank">Blog.Twitter</a>, 2015)</li> </ul> <a id="growth" data-hs-anchor="true"></a> <h3>Twitter user growth rate stats</h3> <ul> <li>In 2015, Twitter’s total user base grew by 7.8%. (<a href="https://www.statista.com/statistics/303723/twitters-annual-growth-rate-worldwide/" rel="nofollow noopener" target="_blank">Statista</a>, 2019)</li> <li>In 2016, Twitter’s user base grew by 4%. (<a href="https://www.statista.com/statistics/303723/twitters-annual-growth-rate-worldwide/" rel="nofollow noopener" target="_blank">Statista</a>, 2019)</li> <li>In 2017, Twitter’s user base grew a total of 3.4%. (<a href="https://www.statista.com/statistics/303723/twitters-annual-growth-rate-worldwide/" rel="nofollow noopener" target="_blank">Statista</a>, 2019)</li> <li>In 2018, Twitter’s user base grew by a total of 2.9%. (<a href="https://www.statista.com/statistics/303723/twitters-annual-growth-rate-worldwide/" rel="nofollow noopener" target="_blank">Statista</a>, 2019)</li> <li>In 2019, Twitter’s total users grew by only 2.6% (<a href="https://www.statista.com/statistics/303723/twitters-annual-growth-rate-worldwide/" rel="nofollow noopener" target="_blank">Statista</a>, 2019)</li> <li>The average twitter user has 707 followers. (<a href="https://twitter.com/KickFactoryInc/status/746098613567242241" rel="nofollow noopener" target="_blank">Twitter</a>, 2016)</li> <li>Around 80% of active users access the site via mobile app. (<a href="https://www.brandwatch.com/blog/twitter-stats-and-statistics/" rel="nofollow noopener" target="_blank">Brandwatch</a>, 2019)</li> </ul> <a id="ads" data-hs-anchor="true"></a> <h3>Twitter advertising statistics</h3> <ul> <li>Over 500 million tweets are sent daily. (<a href="https://business.twitter.com/" rel="nofollow noopener" target="_blank">Business.Twitter</a>, 2018)</li> <li>When customers complain on Twitter, only 3% of the customers will mention the company directly (also known as @-ing the company.) (<a href="https://marketingland.com/respond-customers-get-sour-social-media-233605" rel="nofollow noopener" target="_blank">Marketingland</a>, 2018)</li> <li>In 2018, Twitter reported that they had a 50% increase in ad engagement. (<a href="https://marketingland.com/respond-customers-get-sour-social-media-233605" rel="nofollow noopener" target="_blank">Business.Twitter</a>, 2018)</li> <li>Twitter ads have proven to be 11% more effective than TV ads. (<a href="https://business.twitter.com/en/blog/4-tips-Tweeting-live-events.html" rel="nofollow noopener" target="_blank">Business.Twitter</a>, 2018)</li> <li>Twitter has seen a decline of 14% in cost per engagement. (<a href="https://business.twitter.com/en/blog/4-tips-Tweeting-live-events.html" rel="nofollow noopener" target="_blank">Business.Twitter</a>, 2018)</li> <li>Roughly 40% of Twitter users say they purchased an item because of an influencer’s tweet. (<a href="https://blog.hootsuite.com/twitter-statistics/" rel="nofollow noopener" target="_blank">Hootsuite</a>, 2019)</li> <li>Using only one hashtag on Twitter makes your tweet 69% more likely to be retweeted. (<a href="https://postcron.com/en/blog/8-surprising-twitter-statistics-get-more-engagement/" rel="nofollow noopener" target="_blank">Postcron</a>, 2018)</li> <li>Around 15% of Twitter users will unfollow a business within three weeks if the business doesn’t make a strong <a href="https://www.g2.com/articles/twitter-ads" rel="noopener" target="_blank">Twitter ad</a> to engage the target. (<a href="https://postcron.com/en/blog/8-surprising-twitter-statistics-get-more-engagement/" rel="nofollow noopener" target="_blank">Postcron</a>, 2018)</li> <li>80% of reviewers found Twitter to be a platform that met their ease of doing business, 7% below competitor averages. (<a href="https://www.g2.com/categories/social-networks" rel="noopener" target="_blank">G2Crowd</a>, 2019)</li> </ul> <div class="lh-callout"> <p><strong>Also read:</strong> 90+ <a href="/advertising-statistics" rel="noopener" target="_blank">advertising statistics</a> to inform your ad strategy!</p> </div> <a id="revenue" data-hs-anchor="true"></a> <h3>Twitter revenue statistics</h3> <ul> <li>Twitter saw an average company revenue growth of 24.23% year on year. (<a href="https://csimarket.com/stocks/single_growth_rates.php?code=TWTR&rev" rel="nofollow noopener" target="_blank">Csimarket</a>, 2018)</li> <li>86% of Twitter’s revenue is made through advertising. (<a href="https://www.investopedia.com/ask/answers/120114/how-does-twitter-twtr-make-money.asp" rel="nofollow noopener" target="_blank">Investopedia</a>, 2018)</li> <li>In 2018, Twitter earned 2.1 billion in advertisement revenue, which was a 6% decrease from 2016. (<a href="https://www.investopedia.com/ask/answers/120114/how-does-twitter-twtr-make-money.asp" rel="nofollow noopener" target="_blank">Investopedia</a>, 2018)</li> <li>Twitter recently reported the company’s net income was $789 million in 2018. (<a href="https://www.recode.net/2018/10/25/18018046/twitter-q3-2018-earnings-profit-charts-user-growth" rel="nofollow noopener" target="_blank">Recode</a>, 2018)</li> <li>Twitter made its first profit in Q4 of 2017. (<a href="https://www.theguardian.com/technology/2018/feb/08/twitter-makes-first-quarterly-profit-history" rel="nofollow noopener" target="_blank">Theguardian</a>, 2018)</li> <li>Twitter’s market cap is around 23.56 billion dollars. <u>(</u><a href="https://ycharts.com/companies/TWTR/market_cap" rel="nofollow noopener" target="_blank">ycharts</a><u>, 2019)</u></li> <li>As of May 1, Twitter’s stock is valued at $30.54. (<a href="https://www.google.com/search?tbm=fin&q=NYSE:+TWTR&stick=H4sIAAAAAAAAAONgecRozi3w8sc9YSm9SWtOXmPU4OIKzsgvd80rySypFJLiYoOyBKT4uHj00_UNK1MKylJyDcp5FrFy-UUGu1ophISHBAEAYPeICEkAAAA#scso=_01d5XJyUGY7usQXDqqSgAg2:0" rel="nofollow noopener" target="_blank">Google</a>, 2019)</li> <li>Twitter is currently valued at $16 billion. (<a href="https://ycharts.com/companies/TWTR/enterprise_value" rel="nofollow noopener" target="_blank">ychart</a>, 2019)</li> </ul> <a id="send" data-hs-anchor="true"></a> <h3>Twitter send rate</h3> <ul> <li>Twitter averages 6,000 tweets every second. (<a href="http://www.internetlivestats.com/twitter-statistics/" rel="nofollow noopener" target="_blank">Internetlivestats</a>, 2019)</li> <li>The record for most tweets sent in a second is 143,199 in August 2013. (<a href="https://blog.twitter.com/engineering/en_us/a/2013/new-tweets-per-second-record-and-how.html" rel="nofollow noopener" target="_blank">Twitter</a>, 2013)</li> <li>The Twitter user base sends 350,000 tweets per minute. (<a href="http://www.internetlivestats.com/twitter-statistics/" rel="nofollow noopener" target="_blank">Internetlivestats</a>, 2019)</li> <li>Twitter users combined send about 200 billion tweets per year. (<a href="http://www.internetlivestats.com/twitter-statistics/" rel="nofollow noopener" target="_blank">Internetlivestats</a>, 2019)</li> </ul> <h4>Growing your social media presence</h4> <p>The previous statistics make it clear: Twitter has a ton of opportunity for growing a brand because of its outreach to audiences around the world. With Twitter having 321 million active users each month, it is a great resource for connecting with people and businesses locally and around the world.</p> <p><strong>Want to learn more about earn how Twitter can help your business? Discover how to <a href="https://www.g2.com/articles/twitter-ads" rel="noopener" target="_blank">promote your tweets</a> and reach a wider audience and grow your following.</strong></p>

Scott Julio

Scott is a content marketing specialist with a focus on tech. When he's not promoting content, you can find him playing video games, or playing paintball. (he/him/his)

40 Must-Read Twitter Statistics in 2020

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