Ryan McCready is the social media manager of infographic maker website Venngage, making him the perfect host for this topic. He and I encouraged others to participate in the conversation, and the results are below:
Our first question focused on the strategy that people should take when they’re asked to design a brand.
Our special guest Ryan noted that before thinking about any of the artistic elements, it’s important to go back to your roots:
Before even thinking about what color palette or logo your brand should use, I think you need to outline your company mission, culture, and values.
Once you have those figured out, the design process should be largely influenced by those ideas. #G2Fireside
It seemed that Alice Corner, a content marketer for Venngage felt just about the same way – it’s all about knowing the values, personality, and overall “vibe” of the brand.
I feel like my catch phrase should almost be 'but what's the vibe' at this point. I'm a huge believer in working out what your brand vibe is before even thinking about names, colours, logos, or language and tone! #G2Fireside
In our next question, we touched on brand evolution in B2B branding: what’s changed over time, and how? Our own VP of SEO and Content, Kevin Indig, hopped in quickly to remark on the blurred lines between marketing and branding.
Cait Hasset, head of social media and influencer marketing at Keeper Security mentioned noticing an emphasis on storytelling within a brand design, and how much of a difference that can make.
A2: B2B strategy is evolving every day!! Lately I see more and more B2B brands including "consumery" tactics like storytelling and I'm HERE FOR IT. Putting the human back into the equation makes all the difference #G2Fireside
Daniella Alscher is a Brand Designer for G2. When she's not reading or writing, she's spending time with her dog, watching a true crime documentary on Netflix, or trying to learn something completely new. (she/her/hers)