Welcome to our first-ever #G2Fireside Twitter Chat roundup!
Last Thursday (July 18, 2019), the G2 content team launched #G2Fireside. From the beginning, the chat was full of marketers, creatives, and content professionals alike, sharing their expert opinions on social selling, analytics, and marketing strategies.
This week’s topic? Social media and tech.
#G2Fireside: Social Media + Tech
As G2’s social media content writer, I was psyched to lead the chat all about social media! I was joined by Olivia Jepson, a Social Media Specialist from Sprout Social and G2’s own Research Specialist, Stephanie Graham!
Let’s take a look at some of the insights our fellow marketing experts shared with us.
Our first question highlights the relationship between social media and sales and how you implement them into your marketing strategy. Right off the bat, Julia Rose from Ledgeview Partners shared her thoughts:
A1: In today's marketplace, social media should be an integral part of your strategies. Be where your customers are. Care what they care about. You don't have to be an expert on every platform. Focus on what's important. Grow and develop based on these factors. #G2Fireside
A1b: In marketing, our social team is often involved in projects early on to either brainstorm or create a social strategy that will support the overall initiative. Side note: social doesn’t just touch sales and marketing, it touches every part of our org! #G2Fireside
Next, we wanted to know the challenges marketers face while developing their social strategies. Julia McCoy from The Content Hacker stressed the importance of sharing the right content:
A2:With Content Hacker just recently starting up, the beginning stages of growing a community is never easy. So figuring out different content to post & seeing what works best through analytics & data is really important! Making sure what you're posting is converting.#G2Fireside
A2: Crafting & tracking social media strategies that are aligned to ROI has been the biggest challenge. Especially when it comes to understanding what exactly our social channels are driving - traffic? brand presence? conversions? How would you track - "branding" 🤔#G2Fireside
A3. It’s the social business age, and you can see every media having its own business platform. While it’s definitely necessary to sell products by running paid campaigns, optimizing budget for channels is crucial to know which channel works for your brand better. #G2Fireside
Pair Networks highlighted the importance of building relationships:
A3. Building relationships by making positive contributions to the conversations in the industry is our main focus using social media. For social selling, we share promotions, coupons, and invite our audience to sign up to receive exclusive deals in our newsletter. #G2Fireside
Olivia shared her guide for selling on social media:
A3: This is something we’ve recently been thinking a lot about. A few weeks ago I shared some social best practices and resources that we’re going to start sharing in our sales on boarding process. This is a great guide to reference too! #G2Firesidehttps://t.co/Jve4j8TVLu
What is funny is that I have had much more success with networking on Twitter than LinkedIn. Twitter has allowed for much more engaging content such as fireside chats that drives more value and insights. #G2Fireside
#FreelanceChat host Michelle Garrett agreed, giving her thoughts on metrics and traffic:
Agree, Tiffany. I've started spending less time over on LinkedIn & more on Twitter because metrics show that's where more of my traffic is coming from. I was surprised to learn that LI isn't as effective for me as Twitter or FB, esp because I work with B2B clients. #G2Fireside
Julia Rose came back to talk about establishing herself as a subject matter expert:
A5: It lets us establish ourselves (personally and w/ company profiles) as subject matter experts. We have the power to reach wider audiences than ever before! It's incredible what we're capable of. With the right strategy to back it, we're unstoppable. #G2Fireside
Our own Amy Lecza shares her thoughts on brand voice:
A5: social media networking allows brands to acquire and maintain a diversity of brand voices, connecting them to different audiences across platforms. this is inherently good for networking - broadening reach while getting to know your brand on a deeper level. #g2fireside
For our second to last question, we asked how you use metrics to inform your marketing campaigns. Sprout Social’s Community Manager Joseph P. Huber shared his insights:
A7: In our communities, we use it to see what kind of content is helping our people elevate themselves and their careers. It also gives insight into HOW people want to view/digest that content. #G2FireSide
A8: It's really easy when you're moderating a Facebook Group or Twitter chat... lol... But looking at your data and find out what types of content play in certain spaces. Sprout has a tagging function that makes it really easy to break down the data... Just saying! #G2FireSide
A8: Tweak your marketing strategy for each platform you’re on. There are tons of great resources out there that explain the benefits of each & how to choose one. And after a while, it becomes second nature! #G2Firesidepic.twitter.com/Vn0rY8iB5v
On behalf of the G2 content team, thank you to all the experts that came out to participate in our inaugural #G2Fireside Twitter Chat.
Mark your calendars! Our next chat is on August 1st and will revolve around AI and chatbots, hosted by our own Devin Pickell and Rebecca Reynoso. It’s sure to be insightful, interesting, and always fun. We hope to see you there!
If you want to talk social media, you can always find me on Twitter or LinkedIn. I love connecting with social media marketers and creatives so don’t hesitate to reach out!
Alexa is a former Content Marketing Associate at G2. Born and raised in Chicago, she went to Columbia College Chicago and entered the world of all things event marketing and social media. In her free time, she likes being outside with her dog, creating playlists, and dabbling in Illustrator. (she/her/hers)