What Is Agile Marketing? (+8 Reasons to Adopt It)
Gone are the days of six-month marketing plans.
by Priyanka Desai
What Is Knowledge Base Software? (+How It Helps Businesses)
Your business and the people within it have a large pool of knowledge.
by Josh Brown
5 Actionable Ways to Improve Your Website Conversion Rate
Website conversion rate can be a huge pain to a lot of founders and SaaS companies.
by Ugi Djuric
Rebranding in the Health Insurance Industry: A Case Study
I joined HealthMarkets in April 2013—just three months before the Affordable Care Act (ACA) came...
by Michael Z. Stahl
How to Write an Email Subject Line (+5 Tips)
When it comes to email marketing, subject lines are an introduction to the offer that follows.
by Angela Ash
How to Use NPS Surveys to Generate Customer Reviews
Positive online reviews play a key role in acquiring new customers, and businesses are always on...
by George Gavrila
Why Marketers Struggle to Leverage Customer Data (+4 Challenges)
Despite the positive impact customer data can have on the precision and effectiveness of digital...
by Jessica Graeser
5 Steps to Become an Influencer Marketing Manager
Ten years ago, the concept of hiring a social media manager seemed outlandish to most brands.
by Haley Fraser
7 Digital Marketing Mistakes That Cost You Conversions
Digital marketing is a vast field, and it continues to grow.
