The Future of G2 from G2’s Godard Abel and Sara Rossio
Back in 2012, founder and CEO of G2, Godard Abel, was frustrated about the state of the software...
by Mara Calvello
6 Key Challenges of Omnichannel Retail and How to Solve Them
Decoding the retail puzzle for businesses.
by Téa Liarokapi
Creating Your First eBook? 15 Experts Share Tips and Best Practices
So if I’m guessing correctly, you’re here because you’ve decided to learn how to make an eBook. Am...
by Jordan Wahl
What Are Press Conferences? How to Plan Briefings Like a Pro
Ever thrown a party only to find out no one shows up?
by Ninisha Pradhan
What is Ad Fraud? How to Strategize and Decrease Risk Factors
Online advertising is huge. And so are ad frauds.
by Volodymyr Bilyk
What Is Neuromarketing? How to Use It in Your Marketing Strategy
The human brain houses many thoughts and emotions.
by Vartika Kashyap
What is Click Fraud? Here's What You Can Do to Prevent It
Ever since the mechanics behind ad tech (and digital marketing in general) became effective...
by Volodymyr Bilyk
What is Nonprofit Marketing? 8 Ways to Boost Online Efforts
Activism must be marketed for it to be accessible.
by Lauren Pope
The 6 Elements of a Powerful Product Marketing Strategy
Companies put a lot of effort into marketing their brands.
