Marketing (23)

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Multi-Touch Attribution: Pick the Right Model To Boost ROI

With the average buying journey growing more complex, businesses turn to multi-touch attribution to...

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10 Customer Success Metrics SaaS Businesses Should Track

Long-lasting customer relationships are vital to growing any business.

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What Is Buzz Marketing? Top Tips to Get Everyone Talking

Every brand wants publicity.

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3 Frameworks to Help You Nail Your SaaS Positioning Strategy

SaaS companies stand in a league of their own.

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Captivating Your Audience with Visual Content Marketing

Which would you understand more easily - a block of text explaining how to tie a Double Windsor...

Marketing

Vanity Metrics: Spotting and Striking Them Out

Vanity is vain.

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Digital Marketing Analytics: A Complete Guide

There was a time when marketing primarily consisted of guesswork and creativity. While creativity...

Marketing

How to Prove G2 Drives Relevant, Qualified Buyers to Your Website

Indecisiveness can be a killer. To thrive, you and your business must have the information required...

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How Guestographics Helps Win Organic Backlinks

Backlinking is a tried and tested way of boosting your SEO rankings.