Customer-First Personalization in the Age of AI: Takeaways from Adobe Summit
When John C. Maxwell said, “Change is inevitable. Growth is optional.” I'm convinced he was talking about B2B software.
by Victoria Blackwell
From Code Cleanups to Breakthroughs: Evolving Innovation at G2
Ever wonder why your teams struggle to innovate beyond their roadmap? They’re likely too busy...
by Dan Knox
Breaking News in the World of Frontier AI Labs
Last week, there were three major developments in the world of frontier AI labs. They all signal an...
by Tim Sanders
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How the Right Mindset Can Turn Industry Challenges Into Opportunities
Working in tech is not for the faint of heart. It’s a tough and relentless industry due to its...
by Troy Wheeler
The Grand Delusion: Why Cybersecurity Keeps Failing and What Works
The cybersecurity industry is in the midst of a crisis, a crisis that demands immediate action. It...
by Dr. Chase Cunningham
Cybersecurity Awareness Month: Five Perspectives, One Mission
This Cybersecurity Awareness Month, G2 brings you a comprehensive look at the state of digital...
by Rachael Hill
How G2 Remains Committed to Authentic Reviews in an Age of AI
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and...
by Sara Rossio
Clicks vs. Customers: Building Audience-Centric Content with an ICP
Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy...
