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Featured

The Ethics of AI: 4 Essential Questions We Should Ask

A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...

G2 Voices

For the People: Why People Operations Is So Important

How many times a day do you turn on a light switch? For most, probably multiple times a day, you...

Sales

4 Ways to Help Software Buyers Overcome a Challenging Purchase Process

Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...

Productivity

Staying Resilient: How to Boost Employee Engagement in an Industry Downturn

Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...

Productivity

Business Operations for Software Companies: What You Need to Know

You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...

Marketing

Why Email Automation Is Key For Business Growth

Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...

Productivity

Building a Prospecting Motion: How to Outreach Like a Pro

The core responsibility of business development is to generate a pipeline of new business...

Productivity

How to Find Your Perfect Data Combination Using Alternative Data

Almost every single day, you interact with data (even if you don’t realize it!).

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated.

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