50+ Instagram Stats and Facts to Maximize Your Engagement in 2019

Meghan Treptow
Meghan Treptow  |  September 4, 2019

Instagram is more than just the easiest way to see what your cousin had for brunch.

While Instagram started as a platform for sharing “artistic” filtered photos with friends, it’s grown into a social media powerhouse where user-generated content can meet brand storytelling. Let the insights below inform your Instagram marketing strategy.

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Instagram stats for 2019

Jump ahead to find statistics and facts on the following topics:

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The history of Instagram

  • The first Instagram post was made by co-founder Kevin Systrom in July 2010. (Buzzfeed, 2014)

  • By December 2011, Instagram had become the iPhone App of the Year (Instagram, 2011)
  • Facebook purchased Instagram in a 1 billion dollar deal in April 2012, despite Instagram having no revenue and only 30 million users at the time. (Forbes, 2012)
  • In a December 2014 crackdown on spammers and fake accounts that became known as the “Instapurge,” Instagram deleted accounts millions of accounts that didn’t meet their community guidelines. Ironically, the official Instagram account lost the highest percentage of followers at 29.4%. Justin Bieber came in second with 14.9% (64px, 2014)
  • While Instagram initially showed posts in reverse-chronological order, in 2016 it promised users to order posts “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” As determined by Instagram’s algorithm, of course. (Techcrunch, 2016)
  • In August 2016, Instagram launched the Stories feature to compete with Snapchat, enabling users to add images and videos to a slideshow with a 24-hour expiration date. (TechCrunch, 2016)
  • Instagram launched a video chat feature in 2018. (TechCrunch, 2018)
  • Instagram grew from 90 million monthly active users in January 2013 to 1 billion in June 2018. (Statista, 2019)

Marketing with Instagram

  • 72% of Instagram users have purchased a product after seeing it advertised on the platform. (Business Insider, 2017)
  • 50% of Instagram users follow at least one business. (Instagram, 2016)
  • 45% of teens use Instagram for brand discovery, more than any other social media platform. (Marketwired, 2017)
  • A survey of advertisers using Instagram Stories ads found that 96% planned to continue using them for the following six months. (Instagram, 2018)
  • Instagram’s US ad revenues are predicted to grow by 46.8% in 2019 and surpass $9 billion. (eMarketer, 2019)
  • 98% of fashion brands have an Instagram presence (Mention, 2018)
  • 39% of surveyed users reported becoming more interesting in a brand or product after they saw it on Instagram Stories. (Facebook IQ, 2018)
  • 44% of users from the U.S. say that Instagram has ads they find relevant. (Facebook IQ, 2019)
  • One third of the most viewed Instagram stories belong to businesses. (Instagram, 2017)
  • Instagram users are 60% more likely than internet users overall to say that the chance to buy something on a social network would increase their likelihood of buying. (GlobalWebIndex, 2015)
  • 90% of a post’s likes and comments happen in the first 10 hours after posting. (Union Metrics, 2015)

Instagram user demographics

  • 71% of Americans aged 18-24 use Instagram (Pew Internet, 2018)
  • The largest age group for U.S. Instagram users is 25-34, making up 32.7% of total American users. (Statista, 2019)
  • 15% of teens say that Instagram is the social network they use most often. (Pew Internet, 2018)
  • The United States is the country with the most Instagram users at 110 million. Brazil comes in second with 70 million users. (Statista, 2019)
  • 72% of teens report using Instagram compared to 52% in 2015. (Pew Internet, 2018)
  • Only 4.7% of users are over the age of 55. (Statista, 2019)
  • In the United States, 57.1% of Instagram users are female. (Statista, 2019)

Instagram usage statistics

  • Videos posts get up to 21.2% more interactions than image posts. (Quintly, 2018)
  • 57% of global users say that they use Instagram more than they did in 2018. (Facebook IQ, 2019)
  • Android users spent an average of 53 minutes per day on the Instagram app as of June 2018. (Recode, 2018)
  • According to a survey of adult Instagram users in the United States, 42% said they visit the app multiple times a day. (Pew Internet, 2019)
  • 28.9% of posts use no hashtags. (Quintly, 2019)
  • 36.2% of posts use 1-3 hashtags. (Quintly, 2019)
  • Sprout Social recommends limiting captions on posts to 138-150 characters. (Sprout Social, 2017)
  • 31% of all posts have captions with 300 characters or more. (Quintly, 2019)
  • Instagram had 1 billion monthly users as of June 2018. (Statista, 2019)
  • Instagram showed 56% year-over-year referral traffic growth in 2019. Facebook trailed in second place with 29% growth. (Statista, 2019)
  • 46% of people in the United States who use Instagram at least once a week say they like to see and share content about food and drink. (Facebook IQ, 2019)
  • According to Pew Research, Instagram usage grew significantly more than that of Facebook, Pinterest, LinkedIn, and Twitter between 2016 and 2019. (Pew Internet, 2019)

Instagram influencer statistics

  • In a 2019 survey of marketers, 89% considered Instagram an important platform for influencer marketing. Facebook came in second with 70%. (Mediakix, 2019)
  • 70% of users have fewer than 1,000 followers. (Mention, 2018)
  • Micro-influencers are defined as accounts with 50,000 - 10-0000 followers. (Mention, 2018)
  • Only 8% of accounts have greater than 50,000 followers. (Mention, 2018)
  • 69% of marketers surveyed planned to spend most of their influencer marketing budget on Instagram in 2019. (Mediakix, 2019)
  • Travel influencers saw their average engagement drop from 8% in 2018 to 4.5% in 2019. (Mobile Marketer, 2019)

Fun facts about Instagram

  • Instagram is testing a “co-watch content” feature that would allow users to watch video content simultaneously from their own devices. (TechCrunch, 2019)
  • Soccer star Cristiano Renaldo has the most popular account, with 173.2 million followers. (Statista, 2019)
  • As of July 2019, Instagram is testing hiding the number of likes received by posts in seven countries. (Techcrunch, 2019)
  • As of May 2019, four of the 10 most-liked posts on Instagram were from Kylie Jenner’s account. (Statista, 2019)
  • The most popular Instagram post is a photo of an egg. (Recode, 2019)
  • In addition to having the most popular account, Cristiano Renaldo also reportedly has the greatest proportion of fake Instagram followers, at 42% of his total follower count. (The Institute of Contemporary Music Performance, 2019)
  • In a 2017 study, Instagram was found to be the social media network with the most negative impact on young people’s mental health. Sorry, did I say fun facts? Make that interesting facts. (Royal Society for Public Health, 2017)

You want to be where the people are

In just nine years, Instagram has snapped up a sizable share of the world’s attention spans. To stay relevant, make sure Instagram is a part of your social media marketing strategy.

Not enough Instagram knowledge for you? Find out about the key Instagram metrics you need to measure your social media success now.

Meghan Treptow
Author

Meghan Treptow

Meghan is a Content Promotion Specialist at G2. She graduated with a BFA from the University of Illinois at Chicago in 2016, and celebrated by immediately losing on Jeopardy!. She enjoys roller skating, karaoke, and cats, and hopes to see a solid 20% of all communication replaced by GIFs in her lifetime.