43 YouTube Statistics for Creators and Marketers In 2025

YouTube has made content creation and sharing simpler.

Anyone with a camera and an internet connection can start a channel to reach audiences worldwide. The video hosting platform’s algorithm shows users relevant content based on their interests.

But YouTube isn’t just about entertainment. It’s a reliable source of learning and skill development and many use it to get information about everything from academic pursuits to DIY projects. 

Take a look at the statistics in our article to understand YouTube's current state and how you can better use it to create and share content. 

• For the first time, YouTube's total ad and subscription revenue exceeded $50 billion over the past four quarters, averaging over $12.5 billion per quarter.
• As of July 2024, India had the largest YouTube audience, with approximately 476 million users actively engaging with the platform.
• By February 2024, YouTube reported around 100 million paid subscribers across its Music and Premium services, doubling the 50 million subscribers it had in September 2021.

• In February 2024, YouTube videos appeared in over 791.3 million search queries in the US.
• More than 14 million videos were created monthly with YouTube’s clipping tool.
• YouTube.com received 75.95 billion visits.

YouTube user statistics

People use YouTube for different things. Some consume content, while others make and promote content. In general, consumers think YouTube can be beneficial and authentic. The stats below outline the platform’s usage based on several research and industry data. 

• In 2024, 83% of surveyed Gen Z creators used a filter, feature, or effect on their videos.
• 54% of surveyed users follow a creator who makes videos in a language other than their own.
• In 2024, the average YouTube visit length across devices was 23 minutes and 46 seconds. 

• 87%watched at least four YouTube formats last year.
• Global viewers watch an average of 1 billion hours of YouTube content daily on YouTubeTV.
• 54.4% of global YouTube viewers identify as men and 45.6% as women.
• The largest group of YouTube users is between 25 to 34 years old.
• More women viewers than men are in the 65 and older age range.
• 89% of YouTube users have an undergraduate degree or higher.
• The 25-34 age group makes up 21.3% of YouTube users, followed by the 35-44 age group. Young adults aged 18-24 make up 15.5% of users.

YouTube channel and video statistics

Statistics clearly show how some videos and YouTube channels perform their best to gain users and views. Here are some data points related to top-performing channels and videos on the YouTube platform. 

If you create similar content, explore the videos and study their techniques. These statistics will help set a benchmark. 

• YouTube channels with 100,000 to 1 million subscribers have the highest engagement rate at 3.5%.
• MrBeast was the top trending YouTube creator in the US, with 332 million subscribers.
• The Grand Theft Auto VI trailer had over 93 million views in the first 24 hours, which set a record.
• The top three videos in 2024 were Baby Shark Dance by Pinkfong Kids’ Songs & Stories, Despacito by Luis Fonsi, and Johny Johny Yes Papa by LooLoo Kids.
  
  

• The most subscribed YouTube channels are T-Series, with over 279 million subscribers; MrBeast, with 332 million subscribers; and CoComelon, which has 183 million.
• T-Series has over 249 billion views for 20,000+ videos.
• "Baby Shark Dance" is the most-viewed YouTube video, with over 14 billion views.
• "Despacito" is the second most-viewed YouTube video, with 8.54 billion views.
• "Johny Johny Yes Papa" by LooLoo Kids is the third most-viewed YouTube video with 6.86 billion views.
• The video for "Butter" by BTS holds the record for the fastest video to reach 100 million views.

YouTube marketing statistics

YouTube has helped marketers reach millions of users. It allows brands to find relevant audiences and engage them through advertisements and branded content. Many partner with influencers to take advantage of their reach in the target community, amplifying their brand's message and promotional content. 

Look at the statistics below to see if YouTube is a good fit for marketing your product or service. 

• YouTube received 20.96 million visits from paid social and paid search traffic in 2024.
• On average, YouTube had 21.6 million visits per month from paid traffic. 
• 59% of marketers plan to increase their organic activities on the platform. 66% plan to increase their use of videos.
• YouTube ads can reach 30.9% of the world’s population.

• 59% of people find YouTube ads more relevant than network TV or other streaming apps.
• 43% of ad buyers say their biggest clients advertise on YouTube Shorts.
• 52% of brands feel confident advertising on YouTube, while 48% of brands are skeptical about YouTube’s trustworthiness. 

Toward a better video strategy

If you have a video strategy, use these statistics as references to optimize it for your audience. These audiences are relevant for you as YouTube shows content based on interest. And if you don’t have a strategy for video content, now is the time to invest in creating work for a trusted platform that can put you and your brand in front of billions of users. 

Learn about video marketing statistics to get more insights into the art of video creation and promotion.