When you’re interested in learning something new, whether it be how to fix something that has broken around the house, use a new software, or master a new skill, where do you turn?
Chances are you’re looking for an instructional video to answer all of the questions you may have.
From cooking tutorials to eLearning courses, instructional videos are a growing source of engaging content that more and more businesses are offering to their customers.
Consider what your marketing team can do with a video that quickly explains your company’s product or services with an easily digestible video. Or how your HR department can use employee training videos to seamlessly onboard new members of your team.
With four times as many consumers saying that they would prefer to watch a video about a product than read about it, now is the time for your business to jump on the instructional video trend.
Once you’ve narrowed down the type of instructional video you’re looking to create, there are nine additional steps you’ll want to follow along the way.
Once you decide that an instructional video is something your team is interested in creating, it’s time to choose the type of video that you’re looking to create.
Source: Tati Westbrook on YouTube
Source: Kathleen Lights on YouTube
Source: Mark Wayshak on YouTube
Source: G2 on YouTube
Source: Eric Siu on YouTube
Source: G2 Learning Hub on YouTube
Rome wasn’t built in a day, and the best instructional videos weren’t filmed on a whim. Take the time to plan out your instructional video before pressing record.
For starters, ask yourself the following questions:
While you may have a general idea of what you want your video to be, the answers to these questions will help you narrow down a plan of action. Consider finding the right angle by interviewing a few members of your target audience to find out more about them and how a video can help relieve any pain points they may have with the product or service your company offers.
It’s also a good idea to find out where they stand with your offering and if there are any knowledge gaps. Once you know what they are, you’ll be able to set a clear learning goal for your video.
As far as the format of your video, determine if you’ll use animation software for an animated video, or if you’ll stick with a live-action instructional video.
Whether you like it or not, recording equipment can be costly. So before you can get too far along in the process, you’ll need to be realistic regarding the resources you’ll need to make your instructional video dreams a reality.
If needed, get senior leadership involved to determine a reasonable video budget. Start by emphasizing why making instructional videos is important and how they’ll be valuable to the company’s bottom line.
The budget is likely to reflect which format you use and whether you’ll be creating them in-house or hiring a professional.
If you think your target audience is going to sit and watch a long and drawn out video… you’re likely mistaken. In fact, one of the first things I do when I click on an instructional video to watch is check the run-time. Anything longer than 10 minutes makes me click out quickly.
When creating instructional videos, it’s best to keep them short. If you think the topic is too complex for a short and concise video, consider creating a series of shorter videos that you can organize in a playlist that will be easier for your audience to digest.
When writing a video script, there are some key elements you’ll want to consider. Will your video be telling a story? What imagery will you use? Will there be narration over on-screen text? How much humor will be weaved in?
No matter the answers, it’s imperative that you write your video script before filming. Not only does it set the groundwork for your instructional video, but it allows you to visualize the flow of the story before pressing record.
A few steps in the scriptwriting process may be:
Make sure that the narrator does a few practice runs so they sound as natural as possible.
A storyboard for your instructional video is the process of visually representing each shot, no matter if you’re just drawing free-hand or using a computer program.
When you take the time to look at each frame, you can better evaluate the visuals that your video will have and decide what’s best for the overall objective of your instructional video.
Tip: If you’re lacking in artistic ability or not sure what kind of program to use to storyboard your video, take advantage of our free storyboard template to help you visualize how your video will look.
When you’ve made it to the production stage, it’s time to shake off those nerves and start recording.
This step in creating your instructional video can feel frantic at times, especially if you unexpectedly have to troubleshoot an issue with your production equipment, or if you realize that a shot you envisioned in your storyboard is going to be more difficult to create than you initially thought.
Regardless, there are some steps that can make the process of actually pressing the record button a little easier.
No matter who your audience is, or what your instructional video is about, viewers can only process so much information at once. Make an effort to limit the amount of content you present at a time.
For instance, it’s not a good idea to explain something complex or dense while an upbeat or energetic tune is playing in the background.
While some may think that a professional voice actor is a must for your instructional video, that just isn’t the case. Ensure that the person doing the speaking is familiar with the script and has time to practice, both on their own time and in front of the camera.
Make sure to match your tone of voice to the script. If you're reading something serious, your inflection conveys authority. Your goal is to sound natural.Hannah Tow
Former Voiceover Professional
The step of including interactive elements into your instructional video is going to depend on the subject of the video. Giving viewers the ability to click, drag, hover, or complete other actions as they watch will boost engagement, but it can feel out of place if the topic doesn’t call for it.
For instance, those creating an instructional video in the marketing or HR space will most likely not have use for interactive elements. But, if you’re an eLearning professional or an instructor in a virtual classroom, then having a quiz or a guided demonstration can be helpful when teaching a complex topic.
Chances are you aren’t shooting your instructional video from start to finish in one perfect take. Because of this, you’ll need to know how to edit your video. How little or how much you choose to edit the final product is up to you.
This step is another opportunity you have to get creative, but not lazy. Pay special attention to how you’re arranging and cutting the clips to tell the right story. Then, add in any music, text, or effects you think the instructional video can benefit from.
When finished editing, go through the video over and over again to make sure that the transitions between clips are smooth and there aren’t any gaps in the footage. Get a second or even third opinion by someone else on your team.
Whether you’re posting the video on your website, including it in your company newsletter, or sharing it on your business’s social media channels, there are some must-dos to make sure it gets views and reaches the targeted audience -- your customers.
For starters, make sure it’s optimized for all devices so that your audience can easily view from their laptop, smartphone, or tablet. Then, choose a thumbnail that is attention-grabbing while still getting the point of the video across.
Below are some examples of thumbnails done right. They tell potential viewers exactly what they’re going to get. They’re eye-catching, colorful, and relevant to the topic.
Source: Tasty on YouTube
Creating a captivating instructional video isn’t as easy as one may think. Not only do you have to keep the attention of the viewer, but you’re also tasked with ensuring they learn something new by the end.
No matter the industry or what the takeaway of your instructional video may be, don’t forget to have some fun during the creation process. It’ll give your instructional video an edge over others on the market and your audience is sure to appreciate the time and effort it took to create.
You know what would make your instructional video even better? Adding an audio description so that it can be accessible to everyone.
Mara is a Senior Content Marketing Specialist at G2. In her spare time, she's typically at the gym polishing off a run, reading a book from her overcrowded bookshelf, or right in the middle of a Netflix binge. Obsessions include the Chicago Cubs, Harry Potter, and all of the Italian food imaginable. (she/her/hers)
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