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Rob Browne

Rob is a former content associate at G2. Originally from New Jersey, he previously worked at an NYC-based business travel startup. (he/him/his)

Email Marketing

5 Steps to Take in Order to Become an Email Marketing Expert

So, you’ve managed to break into the email marketing industry.

Marketing

Your Ultimate Guide to Email Marketing Careers

Looking to translate your email marketing skills to a career, but don't know where to start?

Marketing

Your Complete Guide to Email Marketing Analytics: 5 Key Metrics

You’ve taken all the steps to building an effective email newsletter, from your email list to your...

Marketing

What Is Email Open Rate? (+How to Calculate and Maximize It)

With all that goes into developing an optimized and successful email campaign, the whole email...

Marketing

What is an Email Unsubscribe Rate? (+How to Calculate and Keep It Low)

The pressure of sending an email to thousands of subscribers can be a lot to worry about when...

Marketing

What is Email Click-Through Rate? (+How to Calculate and Maximize It)

Anytime you send an email, you of course want to know how your recipients are reacting to it.

Marketing

How to Calculate and Maximize Email Conversion Rate

Every email in your newsletter carries an end goal.

Marketing

What is Bounce Rate? (+How to Calculate and Keep It Low)

No one wants their efforts to go to waste, especially in the time-consuming world of email...

Marketing

Why a Welcome Email Is Essential to Your Email Newsletter

Any relationship, personal or professional, can be dictated by first impressions.

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