Rob Browne

Rob is a former content associate at G2. Originally from New Jersey, he previously worked at an NYC-based business travel startup. (he/him/his)


Your Guide to the Sports Marketing Industry

July 1, 1941, marked the beginning of a new era in marketing.


Email Marketing Fundamentals: Your Guide

Think of all that goes into your brand’s marketing strategy.


What Is Email Automation? (+How to Use It Effectively)

As a marketer, you want to communicate your brand’s messaging in the most efficient, accessible,...


Email Marketing Trends to Keep Your Campaign Relevant in 2020

Are you up to date with your email campaign?

Email Marketing

5 Steps to Take in Order to Become an Email Marketing Expert

So, you’ve managed to break into the email marketing industry.


Your Ultimate Guide to Email Marketing Careers

Looking to translate your email marketing skills to a career, but don't know where to start?


Your Complete Guide to Email Marketing Analytics: 5 Key Metrics

You’ve taken all the steps to building an effective email newsletter, from your email list to your...


What Is Email Open Rate? (+How to Calculate and Maximize It)

With all that goes into developing an optimized and successful email campaign, the whole email...


What is an Email Unsubscribe Rate? (+How to Calculate and Keep It Low)

The pressure of sending an email to thousands of subscribers can be a lot to worry about when...

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