Mary Clare Novak is a Content Marketing Specialist at G2 based in Burlington, Vermont, where she is currently exploring topics related to sales and customer relationship management. In her free time, you can find her doing a crossword puzzle, listening to cover bands, or eating fish tacos. (she/her/hers)
Executive summaries and this sentence you’re reading have one thing in common: they both act as a...
by Mary Clare Novak
When buying something new, the establishment from which you are buying that item will lay out the...
by Mary Clare Novak
In a perfect world, conflict would be avoided at all times.
by Mary Clare Novak
You can’t drive more than a few blocks without passing some sort of franchise.
by Mary Clare Novak
If you can’t give customers a pleasant experience, you can kiss their business goodbye.
by Mary Clare Novak
How many operating small businesses did you pass today on your way to work?
by Mary Clare Novak
Any time the word “hyper” precedes something, the connotation implies intense and overwhelming...
by Mary Clare Novak
If there is one thing that we all strive for, it’s balance.
by Mary Clare Novak
It might not seem this way now, but there was once a time when franchising was notorious for being...
by Mary Clare Novak