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<p><span style="background-color: transparent;">The reason why this piece ranks so high is because someone looking for video editing software tools is obviously considering which tool to use. </span><span style="background-color: transparent;">The readers in this situation may not need as many video editing software tools, but only the best tools as categorized by capabilities, cost or other criteria.</span></p>
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<p>Thus, creating a list with “150 video editing software tools” would make no sense here. In fact, this would confuse your readers rather than do any good. What I’m trying to say is this: don’t overdo it with your list posts. Always try to create the best content piece possible, but try to be practical as well.</p>
<p>Besides ranking highly, this piece by G2 Learning Hub attracts a lot of links, as you can see below.</p>
<p style="text-align: center;"><img src="https://learn.g2.com/hubfs/31%20best%20free%20software%20.png" alt="31 best free software " width="664" style="width: 664px; display: block; margin: 0px auto;">Source: Ahrefs UI </p>
<p>When it comes to list posts, it’s therefore all about creating the best possible version of the list post rather than the biggest or the most extravagant.</p>
<h2>5. Trends and statistics</h2>
<p>Trends and statistics is another type of asset that <a href="https://www.redsearch.com.au/resources/types-of-backlinks/" rel="noopener" target="_blank">attracts links</a>. </p>
<p>You may be wondering why, but it’s obvious. Content pieces with trends and statistics include information that people can link back or refer to now. This means that they’re relevant for a certain period of time.</p>
<p>If you take, for example, “The Top 20 Reasons Why Startups Fail” by CB Insights, you’ll notice some interesting things. To begin with, this piece has 37.9K backlinks from 1.84K unique referring domains.</p>
<p style="text-align: center;"><img src="https://learn.g2.com/hubfs/reasons%20startups%20fail.png" alt="reasons startups fail" width="662" style="width: 662px; display: block; margin: 0px auto;">Source: Ahrefs UI</p>
<p>At the same time though, this piece doesn’t get as much organic traffic (for reasons I explained earlier) and thus doesn’t have much commercial value.</p>
<p>Nevertheless, this is a successful content piece in terms of link acquisition. What’s even more interesting is that over the last 7 days, this piece has gained 55 new links. Most of these links are using either a certain percentage or number from the study as anchor text.</p>
<div><img src="https://learn.g2.com/hubfs/6%20Types%20of%20Linkable%20Assets%20You%20Should%20Be%20Using-44.png" alt="ahrefs links" width="600" style="width: 600px; display: block; margin: 0px auto;"></div>
<p style="text-align: center;">Source: Ahrefs UI</p>
<p>This will continue to happen for as long as the piece is relevant, which means that you won’t be able to refer to a content piece that was created back in 2018 when it’s 2021.</p>
<div><img src="https://learn.g2.com/hubfs/6%20Types%20of%20Linkable%20Assets%20You%20Should%20Be%20Using-39.png" alt="reasons startups fail" width="600" style="width: 600px; display: block; margin: 0px auto;"></div>
<p style="text-align: center;">Source: <a href="https://www.cbinsights.com/research/startup-failure-reasons-top/" rel="nofollow noopener" target="_blank">CB Insights</a></p>
<p>In other words, trends and statistics may work really well, but you have to update them at least one per year in order to maintain their relevance.</p>
<h2>6. Infographics</h2>
<p>The sixth type of content that will help you build links is <a href="/brainstorming-infographic-ideas" rel="noopener" target="_blank">infographics</a>.</p>
<p>As mentioned earlier, infographics were very popular back in 2013. This doesn’t mean they’re not working at all anymore. It just means that in most cases they’re not as effective as they used to be. Nevertheless, infographics may still be a good opportunity for many industries and across different verticals. </p>
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<p><strong>TIP:</strong> In order to create <a href="/animated-infographics" rel="noopener" target="_blank">stunning infographics</a>, you're going to need to use the right <a href="https://www.g2.com/categories/graphic-design" rel="noopener" target="_blank">graphic design software</a>. Find the perfect solution for your needs on G2. </p>
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<p>G2 Learning Hub has four infographics published, from which the one about digital marketing statistics seems to stand out.</p>
<p style="text-align: center;"><img src="https://learn.g2.com/hubfs/infographics%20best%20pages%20by.png" alt="infographics best pages by" width="600" style="width: 600px; display: block; margin: 0px auto;">Source: Ahrefs UI</p>
<p>This content piece has 1,228 backlinks from 45 unique referring domains. </p>
<p>The infographic is well-designed… </p>
<div><img src="https://learn.g2.com/hubfs/6%20Types%20of%20Linkable%20Assets%20You%20Should%20Be%20Using-38.png" alt="digital marketing infographic" width="463" style="width: 463px; display: block; margin: 0px auto;"></div>
<p>…and includes useful information that people want to refer and link back to.</p>
<p>G2 has also broken down the infographic into smaller graphs that include certain pieces of information.</p>
<p><img src="https://learn.g2.com/hubfs/6%20Types%20of%20Linkable%20Assets%20You%20Should%20Be%20Using-56.png" alt="voice device infographic" width="600" style="width: 600px; display: block; margin: 0px auto;"><br>People may not be able to copy and paste the whole infographic into their own website or blog since it’s 18,156 pixels, but they can definitely use those small graphics in their own content.</p>
<p><strong>Tip:</strong> Check out the different <a href="https://venngage.com/blog/9-types-of-infographic-template/" rel="noopener" target="_blank">types of infographics</a>!</p>
<h3>Make your content shine with linkable assets </h3>
<p>With these practices, you'll also be able to garner links for any type of content. As you can see, there are many ways in which you can create a linkable asset.</p>
<p>You need to find the ones that you can support with your capabilities and resources in order to create a piece of content that truly stands out. </p>
<p><strong>Learn all of the tricks of the trade and get your content – and site – noticed online. Put this information to use and make sure your linkable assets lead to impressive traffic, just like G2 experienced in one year. </strong></p>
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