Komal leads the Pure360 marketing team, focusing on market positioning, market growth strategies, and customer lifecycle marketing. Komal has worked with some of the world's leading brands including HSBC, Carphone Warehouse, Black & Decker, and First Direct, helping them get the best results from their email and digital marketing. She sits on the DMA Email Council, the Chair of the Learning & Communications Hub and an awards judge including the DMA Awards & E-Commerce Awards.
The need to stand out in a crowded marketplace is important across all industries.
Festive periods can be the most lucrative in a retailer’s calendar.
Email marketing is probably the most effective channel in terms of ROI.
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