YouTube has made content creation and sharing simpler.
Anyone with a camera and an internet connection can start a channel to reach audiences worldwide. The video hosting platform’s algorithm shows users relevant content based on their interests.
But YouTube isn’t just about entertainment. It’s a reliable source of learning and skill development and many use it to get information about everything from academic pursuits to DIY projects.
Take a look at the statistics in our article to understand YouTube's current state and how you can better use it to create and share content.
This set of stats talks about the monthly active users on the platform and how much time they spend daily on YouTube. They’ll give you an idea about the potential of YouTube and the ways it’s used to promote and watch content.
People use YouTube for different things. Some consume content, while others make and promote content. In general, consumers think YouTube can be beneficial and authentic. The stats below outline the platform’s usage based on several research and industry data.
of surveyed users prefer watching creator commentary on events over the events themselves.
Source: Google APIs
Statistics clearly show how some videos and YouTube channels perform their best to gain users and views. Here are some data points related to top-performing channels and videos on the YouTube platform.
If you create similar content, explore the videos and study their techniques. These statistics will help set a benchmark.
of YouTube traffic came from mobile devices in 2023, with desktop traffic at 12%.
Source: Semrush
YouTube has helped marketers reach millions of users. It allows brands to find relevant audiences and engage them through advertisements and branded content. Many partner with influencers to take advantage of their reach in the target community, amplifying their brand's message and promotional content.
Look at the statistics below to see if YouTube is a good fit for marketing your product or service.
of surveyed brands used YouTube for influencer marketing campaigns in 2023.
Source: Influencer Marketing Hub
If you have a video strategy, use these statistics as references to optimize it for your audience. These audiences are relevant for you as YouTube shows content based on interest.And if you don’t have a strategy for video content, now is the time to invest in creating work for a trusted platform that can put you and your brand in front of billions of users.
Learn about video marketing statistics to get more insights into the art of video creation and promotion.
Find the right video hosting platforms that allow users to upload, store, and share video files.
Sagar Joshi is a former content marketing specialist at G2 in India. He is an engineer with a keen interest in data analytics and cybersecurity. He writes about topics related to them. You can find him reading books, learning a new language, or playing pool in his free time.
Find the right video hosting platforms that allow users to upload, store, and share video files.
Instagram isn’t the new cool kid on the market anymore. Arguably, it’s more of an eternal...
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites -...
In a world where new businesses are popping up every day, brand visibility is everything.
Instagram isn’t the new cool kid on the market anymore. Arguably, it’s more of an eternal...
Print, television, Google, Facebook, Instagram, TikTok, email, video, audio, apps, websites -...
Never miss a post.
Subscribe to keep your fingers on the tech pulse.